Sign in to follow this  
Followers 0
Mule Bakersdozen LS

New Alphanumerics making sense?

13 posts in this topic

I was on the U.S. Patent and Trademark website earlier ( http://www.uspto.gov ) and after Search Trademarks----->Advanced Search-----> and "GENERAL and MOTORS and CORPORATION and AUTOMOBILES", I saw AT1, BT3, CT6, DT7, and the like newly trademarked. I'm starting to think about the number portions here, being that these tentative new Caddys look like they'll finally be readjusted to take BMW head-on, and my theory is as follows:

AT1-1-Series rival, thus the smallest (possibly most hated, at least among diehard traditionalists) Standard of the World!

BT3-3-Series rival, probably sized more accordingly than CTS, which would be....

CT5-Current CTS and gang, already nearly 5-Series sized now, but a more effective competitor.

CT6-Coupe and convertible of above CT5.

STS dies.

DT7-7-Series rival big Caddy, stretched from CT5/6.

Also add BTX, CTX, DTX, likely for crossovers. I don't remember if STX or XTX were dead trademarks.

Any thoughts on this?

0

Share this post


Link to post
Share on other sites

It seems like GM is trademarking new things all the time.

Using Mercedes / BMW like markings does make sense. In theory Cadillac has the C & S series now. The other companies change the designation after the the first letter / number often without issue. Cadillac should be able to do the same fairly easily.

Edited by Dsuupr
0

Share this post


Link to post
Share on other sites

I think it's weird, because usually its either a letter (C/E/S, IS/GS/LS, G/M/Q) or a number (3/5/7, 4/5/8) that signifies the model, with additional numbers signifying engine size. This appears to be a combination of both letters and numbers for just the model. AT1 2.8D? BT3 3.6DI? CT5 4.6? DT7 4.4TT?

0

Share this post


Link to post
Share on other sites

ATF, IBM, UPS, LED, VHS, H2O, ABS, WTF

No stupid acronym will EVER sound as elegant, stately & luxurious as:

Cadillac V-16 Dual Cowl Phaeton by Fisher

Cadillac Coupe deVille

Cadillac Fleetwood Brougham d'Elegance

Cadillac Eldorado Biaritz

Edited by Sixty8panther
0

Share this post


Link to post
Share on other sites

I think it's weird, because usually its either a letter (C/E/S, IS/GS/LS, G/M/Q) or a number (3/5/7, 4/5/8) that signifies the model, with additional numbers signifying engine size. This appears to be a combination of both letters and numbers for just the model. AT1 2.8D? BT3 3.6DI? CT5 4.6? DT7 4.4TT?

A3, A4, A5, A6, A8

0

Share this post


Link to post
Share on other sites

Those names are dumb, but if the product is good it won't matter.

Thank you!!!

The only time a name really matters is when it becomes an icon like Corvette or if it becomes synonymous with something bad like the Yugo did. In fact, it should have to be a pretty extreme situation to change a name because it screws with the buyer. So, don't rename the CTS to CT5 because the CTS has a pretty strong following and is getting a lot of press lately and they'll lose a portion of that momentum by renaming it.

0

Share this post


Link to post
Share on other sites

Actually I was just thinking....maybe that's just the collective series, you know like Biscayne/Bel-Air/Impala/Caprice/Impala SS back in the 1960's-70's were referred to as the "Chevrolet" line-like there's still DTS, CTS, BTS, etc., but that could encompass many or few body styles....make sense?

0

Share this post


Link to post
Share on other sites

Perhaps it could refer to the number of doors. CT5 would be a wagon, but what would CT6 be? CT2 would be a coupe...

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0