Intrepidation

Wanna buy a Packard, or rather the Packard?

33 posts in this topic

packard2_450.jpg

Roy Gullickson has held the rights to the Packard name since 1995 and expended a bunch of effort putting together a prototype and trying to drum up investment to relaunch the brand, but he's now looking to sell. The neo-Packard that Gullickson was shopping around is not what you'd call attractive (see above), but it comes as part of the deal, along with engineering designs, tooling, and parts. It's a good idea to make your limited-run ultra luxury car look like something other than a Chinese Bentley knockoff, but you can make that right by putting your money on the line instead of spouting off like some jaded internet scribe. At least three international companies are reported to be seriously sniffing around the half-exhumed carcass, so it might be wise to act quickly if you'd like to see new Packards in tony garages and rap videos.

Source: Autoblog

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I dunno what's worse: that prototype or the fact that some Chinese company is probably looking to buy the rights to Packard.

:yuck::puke:

Edited by Dodgefan
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I wonder what the prototype is based on...the windshield and A-pillars look like an '80s full size of some sort.

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Chevy C1500 frame with hand-made body?

I donno... I thought it was not based on any

production car but rather a parts-bin mutt.

I'm sure someone on here can enlighten us.

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Chevy C1500 frame with hand-made body?

I donno... I thought it was not based on any

production car but rather a parts-bin mutt.

I'm sure someone on here can enlighten us.

Looks custom..massive perimeter frame, probably home built from 2x4s.

Packard Website

Edited by moltar
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This sale comes up every so often. Gullickson has been trying to get rid of this stuff for years. About two years ago, he had it (all of it) up on eBay but it didn't bring the money he expected to get. And I can't imagine it bringing too much because he doesn't own the rights to the name, just the license to use it.

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Maybe GM will buy it, they like to collect brands that loose money.

:pokeowned:

Of course they'll further dilute it and put Chevy rebadges in the lineup.

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:pokeowned:

Of course they'll further dilute it and put Chevy rebadges in the lineup.

Been there, done that....but it was Studebaker rebadges, not Chevrolet.

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Car is extremely impressive on the spec sheet. Chassis is custom- all aluminum, body's all aluminum, V-12 is all aluminum. For a big, real full-size, AWD V-12 car, the reported weight of 3750 is amazing. IIRC- it's all custom built- not a heavy modification of anything else. Sorry, kick-'em-when-they're-down-ers.

I don't care for the '48-esque body cues at all, and the rubber bumper ruins it for me. But for a 'resurrection' effort, a LOT of time, money & thought went into this. Pity it didn't go further... but in these days, without corporate backing, it's pretty much impossible.

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The bumpers are quite clearly from a Bonneville.

Car is extremely impressive on the spec sheet. Chassis is custom- all aluminum, body's all aluminum, V-12 is all aluminum. For a big, real full-size, AWD V-12 car, the reported weight of 3750 is amazing. IIRC- it's all custom built- not a heavy modification of anything else. Sorry, kick-'em-when-they're-down-ers.

I don't care for the '48-esque body cues at all, and the rubber bumper ruins it for me. But for a 'resurrection' effort, a LOT of time, money & thought went into this. Pity it didn't go further... but in these days, without corporate backing, it's pretty much impossible.

And for a real return of brands like Packard or Studebaker, it's going to take the Chinese startups who don't have anything to lose unlike the American, Euro, Japanese and Korean companies that all have their core brands to continue to pump.

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The bumpers are quite clearly from a Bonneville.

And the doors (aside from the skins) and windows are from something, but I can't quite put my finger on it.

And for a real return of brands like Packard or Studebaker, it's going to take the Chinese startups who don't have anything to lose unlike the American, Euro, Japanese and Korean companies that all have their core brands to continue to pump.

Chinese or Indian companies.

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If so, I condemn those that would license a name such as Packard to a chinese or indian entity- they are incapable of doing the name justice and have no basis of understanding to even try. And if one questions why such a basis is neccessary, I counter-question, why use the name in the first place?

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Car is extremely impressive on the spec sheet. Chassis is custom- all aluminum, body's all aluminum, V-12 is all aluminum. For a big, real full-size, AWD V-12 car, the reported weight of 3750 is amazing. IIRC- it's all custom built- not a heavy modification of anything else. Sorry, kick-'em-when-they're-down-ers.

I don't care for the '48-esque body cues at all, and the rubber bumper ruins it for me. But for a 'resurrection' effort, a LOT of time, money & thought went into this. Pity it didn't go further... but in these days, without corporate backing, it's pretty much impossible.

The cost and compexity of building a new car company from scratch make it pretty much impossible without hundreds of millions or more in capital.

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If so, I condemn those that would license a name such as Packard to a chinese or indian entity- they are incapable of doing the name justice and have no basis of understanding to even try. And if one questions why such a basis is neccessary, I counter-question, why use the name in the first place?

Brand recognition...a few people recognize a name like Packard. Though they are mostly over 50 probably.

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>>"The bumpers are quite clearly from a Bonneville."<<

Does not match google image results for '97, '98 or '99 Bonnevilles (SE or SSE) - too many contours are cleary different. I see why one would think that, but the pics do not support the claim.

>>"Brand recognition...a few people recognize a name like Packard."<<

Something worth doing, is worth doing right.

If only a few people recognize 'Packard', just choose something else. You know the chinese would only F the effort up and just stomp on any remaining cache the name has left with vehicle consumers... just make something else up... like : Chevy > Chery.... Packard > Packry.

Edited by balthazar
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>>"The bumpers are quite clearly from a Bonneville."<<

Does not match google image results for '97, '98 or '99 Bonnevilles (SE or SSE) - too many contours are cleary different. I see why one would think that, but the pics do not support the claim.

Looks similar to a '95 Bonneville SE bumper..

Edited by moltar
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I look at it as their Chinese or Indian money buys such an Asian car company some credibility and inspiration, and the American or Brit (or other) who controls the brand (and design and engineering) some R&D cash to make something like a mainstream-worthy car worthy of being a Packard or Studebaker or MG or whatever as opposed to something looking like a coachbuilt kit car.

I'd rather buy a Studebaker made responsible by new Asian money than a damn Dongfeng (what the hell is that, some sort of sex toy?)

I have a bigger vision about how such relationships could work, but I won't wax too nerdy about them in this reply. I simply feel both parties could do one another a favor with open minds and shrewd shots being called.

Edited by LosAngeles
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This reminds me, a 1949 Packard sedan has been put up for sale in my area.

I think it would be cool to see a private American investor buy the rights to the Packard and Studebaker names and relaunch an aggressively competitive American alternative to the Big Three and Japan Inc.

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Car is extremely impressive on the spec sheet. Chassis is custom- all aluminum, body's all aluminum, V-12 is all aluminum. For a big, real full-size, AWD V-12 car, the reported weight of 3750 is amazing. IIRC- it's all custom built- not a heavy modification of anything else. Sorry, kick-'em-when-they're-down-ers.

I don't care for the '48-esque body cues at all, and the rubber bumper ruins it for me. But for a 'resurrection' effort, a LOT of time, money & thought went into this. Pity it didn't go further... but in these days, without corporate backing, it's pretty much impossible.

I too remember when this thing was making big splashes at the major auto shows.

IIRC, a lot of the interior stuff was sourced from GM.

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This reminds me, a 1949 Packard sedan has been put up for sale in my area.

I think it would be cool to see a private American investor buy the rights to the Packard and Studebaker names and relaunch an aggressively competitive American alternative to the Big Three and Japan Inc.

I agree 100%

I actually wouldn't mind seeing the big 3 broken up and ALL of the brands given the resources and opportunity to fend for themselves. (If it comes to that)

Whatever happened to AVX Cars? They used to fit F4 camaros and Trans Ams with special motor mods and Avanti style bodies. Also had the Studebaker concept a few years back that looked like an H2 that had ugly mods.

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>>"The bumpers are quite clearly from a Bonneville."<<

Does not match google image results for '97, '98 or '99 Bonnevilles (SE or SSE) - too many contours are cleary different. I see why one would think that, but the pics do not support the claim.

>>"Brand recognition...a few people recognize a name like Packard."<<

Something worth doing, is worth doing right.

If only a few people recognize 'Packard', just choose something else. You know the chinese would only F the effort up and just stomp on any remaining cache the name has left with vehicle consumers... just make something else up... like : Chevy > Chery.... Packard > Packry.

I fear that China is our future.... As in, they'll own most of the traditional american brands someday.

Just look at us and Britain. History repeats itself.

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>>"I fear that China is our future.... As in, they'll own most of the traditional american brands someday."<<

Well, the money, at least up until recently, is there, but stability & foresight is another matter. And lest anyone think I'm 'underestimating the enemy again'; I do pay particular attention to chinese-related news items and have learned to read between the liberal lines to an extent- there are real issues seemingly born of a cultural business mindset there that are self-defeating.

Besides that- if the chinese come to own most of the traditional brands, I'll just take myself off the new vehicle grid completely. I'm not ever buying a chinese brand car, no matter what the name is. A new car is one of the worst 'investments' one can make and chinese products are some of the world's worst.

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This reminds me, a 1949 Packard sedan has been put up for sale in my area.

I think it would be cool to see a private American investor buy the rights to the Packard and Studebaker names and relaunch an aggressively competitive American alternative to the Big Three and Japan Inc.

Would have to be a multibillionaire interested in wasting his money. Those types are more likely to see a sports franchise as a better investment, or are more happy about buying a Lamborghini or some car at a Barrett Jackson auction.

Any car efforts not from an existing established company will likely not be all-American.

I actually wouldn't mind seeing the big 3 broken up and ALL of the brands given the resources and opportunity to fend for themselves. (If it comes to that)

Might be best for their survival.

Whatever happened to AVX Cars? They used to fit F4 camaros and Trans Ams with special motor mods and Avanti style bodies. Also had the Studebaker concept a few years back that looked like an H2 that had ugly mods.

All that stuff was crap to me.

And as far as Chinese products, they don't have to be built in China. If the U.S. installed a rule similar to Brazil or Australia, that could do wonders.

Edited by LosAngeles
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