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November 2008 Sales: Toyota Motor Sales

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Toyota Reports November Sales

Dec. 2 /PRNewswire/

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TORRANCE, Calif., Dec. 2 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported November sales of 130,307 vehicles, a decrease of 33.9 percent from last November, on a daily selling rate basis.

The Toyota Division posted November sales of 114,084 units, a decrease of 33.8 percent from last November. The Lexus Division reported November sales of 16,223 units, a decrease of 34.7 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded November sales of 68,013 units, down 31.1 percent from the same period last year. Passenger car sales were led by Camry and Camry Hybrid, which posted combined sales of 25,224 units. Camry Hybrid reported November sales of 2,174 units. Corolla recorded sales of 21,807 units. Yaris reported sales of 4,545 units for the month. The Prius mid-size gas-electric hybrid posted November sales of 8,660 units.

Toyota Division light trucks posted November sales of 46,071 units, down 37.4 percent from November 2007. Light truck sales were led by the RAV4 compact SUV with November sales of 9,260 units. The Tacoma mid-size pickup reported sales of 8,648 units for the month. Highlander and Highlander Hybrid posted combined sales of 7,887 units. The Highlander Hybrid gas-electric mid- size SUV reported sales of 907 units. Sequoia posted sales of 1,873 units for the month, up 51.9 percent over the same period last year.

Scion posted November sales of 5,275 units. The xB urban utility vehicle led the way with sales of 2,161 units. The tC sports coupe recorded sales of 1,728 units. The xD reported sales of 1,386 units for the month.

Lexus Division

Lexus passenger cars reported November sales of 8,941 units, a decrease of 40.0 percent from November 2007. Passenger car sales were led by the ES entry luxury sedan with November sales of 4,116 units. The IS entry luxury sport sedan reported combined sales of 2,749 units. The LS flagship luxury sedan reported combined sales of 1,272 units. The GS luxury sport sedan reported combined November sales of 721 units.

Lexus Division light trucks recorded November sales of 7,282 units, down 26.9 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined November sales of 5,850 units. The RX 400h hybrid luxury utility vehicle reported sales of 624 units for the month.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 229,204 units. TMS posted November sales of 12,444 hybrid vehicles. Toyota Division recorded sales of 11,741 hybrids for the month. Lexus Division reported November sales of 703 hybrids.

There were 25 selling days this month and last November.

Public Web sites: http://www.toyota.com

http://www.lexus.com

http://www.scion.com

                             TOYOTA RETAIL SALES
                          (INCLUDES FLEET & HAWAII)
                                November, 2008

                    ----- CURRENT MONTH -----    -- CALENDAR YEAR TO DATE --
                                        DSR %                         DSR %
                      2008     2007      CHG       2008       2007     CHG

    YARIS             4,545    5,448    -16.6     97,911     79,322    23.0
    COROLLA          21,807   25,012    -12.8    328,878    342,808    -4.4
    CAMRY            25,224   35,409    -28.8    411,342    434,277    -5.6
    AVALON            2,502    6,523    -61.6     40,354     67,251   -40.2
    PRIUS             8,660   16,737    -48.3    151,025    167,009    -9.9
    SCION xA              0       20   -100.0         39      9,533   -99.6
    SCION xB          2,161    3,842    -43.8     43,426     42,049     2.9
    SCION tC          1,728    3,845    -55.1     39,632     60,345   -34.6
    SCION xD          1,386    1,912    -27.5     26,680      9,310   185.6
    TOTAL TOYOTA
     DIV. PASS. CAR  68,013   98,749    -31.1  1,139,289  1,211,910    -6.3
    ES                4,116    5,902    -30.3     58,899     74,862   -21.6
    LS                1,272    2,668    -52.3     18,804     31,969   -41.4
    SC                   83      268    -69.0      1,870      3,579   -47.9
    GS                  721    2,205    -67.3     14,559     20,802   -30.3
    IS                2,749    3,849    -28.6     45,893     49,282    -7.2
    TOTAL LEXUS
     PASS. CAR        8,941   14,892    -40.0    140,025    180,494   -22.7
    TOTAL TOYOTA
     PASS. CAR       76,954  113,641    -32.3  1,279,314  1,392,404    -8.4
    SIENNA            6,153   10,290    -40.2    109,043    125,812   -13.6
    RAV4              9,260   12,354    -25.0    128,225    158,936   -19.6
    FJ CRUISER        2,147    3,699    -42.0     25,500     51,091   -50.3
    4RUNNER           3,310    6,117    -45.9     44,171     80,297   -45.2
    HIGHLANDER        7,887   12,312    -35.9     96,870    113,164   -14.7
    LAND CRUISER        186      614    -69.7      3,574      2,603    36.8
    SEQUOIA           1,873    1,233     51.9     28,294     20,706    36.2
    TOTAL SUV        24,663   36,329    -32.1    326,634    426,797   -23.7
    4X2 TACOMA        4,511    7,053    -36.0     75,484     94,838   -20.7
    4X4 TACOMA        4,137    4,932    -16.1     60,478     65,111    -7.4
    TOTAL TACOMA      8,648   11,985    -27.8    135,962    159,949   -15.3
    TUNDRA            6,607   14,988    -55.9    128,058    177,336   -28.0
    TOTAL PICKUP     15,255   26,973    -43.4    264,020    337,285   -22.0
    TOTAL TOYOTA
     DIV. LT TRUCK   46,071   73,592    -37.4    699,697    889,894   -21.7
    LX                  424       71    497.2      7,407      2,336   216.0
    GX                1,008    1,847    -45.4     15,044     20,287   -26.1
    RX                5,850    8,038    -27.2     74,249     91,505   -19.1
    TOTAL LEXUS
     LIGHT TRUCK      7,282    9,956    -26.9     96,700    114,128   -15.6
    TOTAL TOYOTA
     LIGHT TRUCK     53,353   83,548    -36.1    796,397  1,004,022   -21.0
    TOTAL TOYOTA
     DIV.           114,084  172,341    -33.8  1,838,986  2,101,804   -12.8
    TOTAL LEXUS      16,223   24,848    -34.7    236,725    294,622   -19.9
    TOTAL TOYOTA    130,307  197,189    -33.9  2,075,711  2,396,426   -13.7
    MEMO:
    DOM. COROLLA     16,365   24,999    -34.5    262,941    319,445   -18.0
    DOM. CAMRY       24,781   34,507    -28.2    404,040    381,000     5.7
    DOM. PICKUP      15,255   26,973    -43.4    264,020    337,285   -22.0
    DOM. RX           5,000    5,433     -8.0     55,592     65,937   -16.0

    SELLING DAYS         25       25                 282        281

    TOYOTA DIV.
     IMPORT CAR      24,365   32,720    -25.5    431,954    444,214    -3.1
    LEXUS IMPORT
     CAR              8,941   14,892    -40.0    140,025    180,494   -22.7
    TOYOTA DIV
     NA BUILT CARS   43,648   66,029    -33.9    707,335    767,696    -8.2
    TOTAL TOYOTA
     CARS            76,954  113,641    -32.3  1,279,314  1,392,404    -8.4

    TOYOTA DIV.
     IMPORT LT TRUCK 22,790   35,096    -35.1    298,340    406,091   -26.8
    LEXUS IMPORT
     LT TRUCK         2,282    4,523    -49.5     41,108     48,191   -15.0
    TOYOTA DIV NA
     BUILT LT TRUCK  23,281   38,496    -39.5    401,357    483,803   -17.3
    LEXUS NA BUILT
     LT TRUCK         5,000    5,433     -8.0     55,592     65,937   -16.0
    TOTAL TOYOTA
     LT TRUCK        53,353   83,548    -36.1    796,397  1,004,022   -21.0

    SPORT UTILITY
     VEHICLES        29,798   42,586    -30.0    397,834    489,834   -19.1
      Memo: Lexus
       Sport Utility  7,282    9,956    -26.9     96,700    114,128   -15.6

    SMALL VANS        6,153   10,290    -40.2    109,043    125,812   -13.6
    PICKUPS          15,255   26,973    -43.4    264,020    337,285   -22.0

    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA          16,365   24,999    -34.5    262,941    319,445   -18.0
    CAMRY            24,781   34,507    -28.2    404,040    381,000     5.7
    AVALON            2,502    6,523    -61.6     40,354     67,251   -40.2
    SIENNA            6,153   10,290    -40.2    109,043    125,812   -13.6
    PICKUP           15,255   26,973    -43.4    264,020    337,285   -22.0
    SEQUOIA           1,873    1,233     51.9     28,294     20,706    36.2
    RX                5,000    5,433     -8.0     55,592     65,937   -16.0
    TOTAL            71,929  109,958    -34.6  1,164,284  1,317,436   -11.9
    N.A. VEHICLES
     % OF TOTAL       55.2%    55.8%               56.1%      55.0%

    SELLING DAYS         25       25                 282        281
    DSR = DAILY SELLING RATE

Edited by VenSeattle
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Why does the story lead with Ford?

Sales of the Prius, Toyota's one-time hot-selling hybrid, dropped 48.3% to 8,660 vehicles from 16,737 last year as gas prices fell hard from record highs.

Well.... WELL....

What was that about "The domestics should've been able to call the market." and "Everyone is buying a hybrid car" again?!?!

I'm sure we'll start seeing headlines chastising the domestics for spending 'much needed money' on technology that will not provide a return.

"Meanwhile, the imports have poured more money into incentives, attempting to seize the opportunity to gain market share."

Yep, kick 'em while they're down...

He added that Toyota's spending hit a new record high in November and that the company's market share might follow suit.

And where are all of the "Toyota is bribing consumers to buy it's cars." and "Toyota is giving away cars" and "Toyota is an evil baby killing corporation" articles from the media?!?!?!

*** The comments by some of the people on that page enrage me... How can people be so damn naive and stupid?

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*** The comments by some of the people on that page enrage me... How can people be so damn naive and stupid?

Breeding. Upbringing.

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I don't think -34% is 'gaining market share', and 'saved by 0' will hit their resale badly.

I wonder how bad GM and Chrysler's November # loss will be

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It's global, Tata was also down some 40%, Spain's entire market was down 50%.

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2009 will be very bleak indeed, methinks...

Chris

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Well, well, well Toyota how does this feel? Honestly this is bad because they had the ZERO deal and with the domestic industry on the rocks they should have faired better than this... But what does this prove even the do no wrong green Toyota can't take HUGE sales hits. I am going to sleep well tonight, look at Prius, Camry and Turd sales!

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Hmm, the 0% didn't seem to help them much.

:globe: ... buyers still need to qualify for the 0% financing... :toiler:

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