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Mike The Canadian

Beyond Precision

13 posts in this topic

Thanks Mike...I'm trying so hard to be positive....but, it just didn't connect with me......it did not look like money well spent. It could have been done so much better. It didn't do the car justice. Buick and this car in particular deserve way better. Edited by HarleyEarl
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Oh. Ummm... that's all I have to say. I really was expecting a bit more honestly. Thanks for posting it though Mike :)
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Meh, it's okay. The one with the snowflake and heated windshield-wiper fluid was better.
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The commercials are a good start... The look, feel, and style of the commercials are very different from what has come out of Buick. The commercials are establishing a different perception of Buick. Let's see if this new marketing direction carries over to other Buick vehicles. "Beyond Precision" needs to clearly portray all of Buick. The Terraza & LaCrosse need similar commercials and a commercial featuring all of Buick's line-up would also help.
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These are both great commercials! They are a commercial people would enjoy watching... has a slight sense of humor that Lexus does not have and gives Buick a more personable feel. Good job overall. My only problem is both of them show the car driving in the dark... The dark! Show off the Buick! It's hard to see! Edited by Cananopie
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It's not a bad commerical. I finally saw the Buick in person yesterday. The damn dealership only had two, and they were the very basic CX models, with cloth and bench seats... nothting to them. I was so damn disappointed (in the fact that those were the only two there).
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ye..i like the guy's voice :)

[post="48891"]<{POST_SNAPBACK}>[/post]


Eh, that was my least favorite aspect of the commercial.

I don't know... generally, most GM commercials, with the exception of Cadillac, seem too inconsistent. It seems like they're unsure of the branding of their, uh, brands, constantly changing them every other year. What happened to Dream On? The Lexus announcer has been the same for as long as I remember, and it helps to reinforce a common image.
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Eh, that was my least favorite aspect of the commercial.

I don't know... generally, most GM commercials, with the exception of Cadillac, seem too inconsistent. It seems like they're unsure of the branding of their, uh, brands, constantly changing them every other year. What happened to Dream On? The Lexus announcer has been the same for as long as I remember, and it helps to reinforce a common image.

[post="48919"]<{POST_SNAPBACK}>[/post]


You must have missed the announcement that Buick dropped "Dream on" for "Beyond Precision."
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i think "Beyond Precision" is a good statement, WAYYY better than "Dream Up" and women taking showers and baths? LOL on a side note: Has anyone seen those crappy jaguar ads "Where is Gorgeous" "Gorgeous stays up late...." etc. total crap job
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