Link to CNet article

General Motors is expected to announce a new laptop next week that's styled after its popular Hummer multi-terrain vehicles.

The carmaker has signed an exclusive three-year licensing agreement with Spokane, Wash.- based Itronix to make a portable computer designed for people who work outdoors: policemen, firemen, claims adjusters and construction workers, for example, as well as people who own a Hummer and are fascinated by anything related to the oversize vehicles.

Itronix, which makes laptops and tablet PCs for the U.S. military, said it wanted to style a new category of "semi-ruggedized" laptop. Priced at $2,988, the laptops come with enough padding to survive six separate drops from a height of 30 inches onto two 3/4-inch sheets of plywood placed on top of concrete.

Plus the usual anti-GM spin...

The Hummer laptop comes in black and silver with yellow, red or pewter-gray trim. Its battery lasts a little more than four hours; a battery extender pushes that to about seven hours. The Hummer laptop will be available at car dealerships that sell Hummer products or online at the GM-approved Web site Hummerstuff.com starting Nov. 1.

General Motors lost an average of $1,227 per vehicle sold in North America during the first half of 2005, the most of any U.S. automaker, according to an industry analyst report out on Tuesday.

I like this rugged Hummer laptop tie-in...great idea.

What's next? A Cadillac bicycle?

Or a Pontiac Aztek multi-tool gizmo thing.

:P :lol: you guy those are good gimick product..Aztek multi-tool, Cadilac bike(maybe more saturn taste...) here are your marketing degrees........... :P :lol:

Edited August 31, 200520 yr by griff7774

Buick Depends...

What's next?  A Cadillac bicycle?

[post="6793"]<{POST_SNAPBACK}>[/post]

They already make a Cadillac bike
http://www.earthspirits.net/Merchant2/merc...Code=cb_av21ldy

Edited August 31, 200520 yr by PARANOiA

NICK!!!....lol....that's funny on so many levels.

Hummer underwear, for the REAL MAN!

They already make a Cadillac bike
http://www.earthspirits.net/Merchant2/merc...Code=cb_av21ldy

[post="7131"]<{POST_SNAPBACK}>[/post]

I think he was being sarcastic.

I think he was being sarcastic.

[post="7230"]<{POST_SNAPBACK}>[/post]

Yeah... I think he was too... here is another site:

http://cadillacbicycles.com/ :D

A Cadillac bicycle is just a 'rebadged' bike. It is nothing special. I'm sure you could get a different brand bike that looks exactly the same for $500 cheaper. Oh, and now they're coming out with a Hummer laptop when it is a retooled Dell laptop really and truly. How great....it is just like all those dumb mall brands. They sell the same tee-shirt with a different tag and the tag raises the retail price by $50.

I dont think guys that drive hummers wear underware..... you know commando style

A Cadillac bicycle is just a 'rebadged' bike. It is nothing special. I'm sure you could get a different brand bike that looks exactly the same for $500 cheaper. Oh, and now they're coming out with a Hummer laptop when it is a retooled Dell laptop really and truly. How great....it is just like all those dumb mall brands. They sell the same tee-shirt with a different tag and the tag raises the retail price by $50.

[post="7414"]<{POST_SNAPBACK}>[/post]

Something tells me this laptop is more then just a "rebadged" Dell. This is mil spec equipment, whose technology is being taken and put in civillian applications. Kind of like when they started selling the original Hummer.

Something tells me this laptop is more then just a "rebadged" Dell.  This is mil spec equipment, whose technology is being taken and put in civillian applications.  Kind of like when they started selling the original Hummer.

[post="7537"]<{POST_SNAPBACK}>[/post]

They have a min-site up for the Hummer laptops:

http://www.hummerlaptops.com/

My Ferrari is still hotter...

haha whats next: GMC workboots? Toyota Trucks?HAHA