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Toyota Reports Best-Ever August Sales

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Link: http://toyota.com/about/news/corporate/200...01-1-sales.html

Toyota Reports Best-Ever August Sales

Torrance CA., September 1, 2005 - Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever August sales of 205,362 vehicles, an increase of 9.5 percent. Calendar-year-to-date (CYTD) sales total 1,535,849, up 11.4 percent over the same period last year.

"Even as the impact of employee pricing wanes and pump prices climb, the industry presses ahead on the strength of new products and hybrid technology," said Jim Press, TMS president and COO.

The Toyota Division posted best-ever August sales of 177,237, up 10.0 percent. The Lexus Division reported best-ever August sales with 28,125 units sold, an increase of 6.5 percent.

Toyota Division passenger cars recorded best-ever August sales of 105,572, up 18.2 percent over the same period last year. The all-new 2005 Avalon full-size sedan recorded August sales of 9,020, up 200.7 percent. The Prius gas-electric hybrid mid-size sedan enjoyed best-ever August sales of 9,850, an increase of 115.6 percent. Camry sales rose 7.7 percent with 39,896 units sold, while Corolla sales were at 31,369 units, up 2.3 percent.

Toyota Division light truck sales totaled 71,665 units for the month. Light truck sales were led by the Tacoma pickup truck with sales of 16,140, up 17.7 percent over the same period last year. Sienna van sales rose 14.8 percent for a best-ever August, with 14,479 units sold, while RAV4 compact SUV sales were at 7,380, up 11.2 percent. The Highlander Hybrid gas-electric mid-size SUV, which launched in early June, reported sales of 2,925 units in August. The Highlander and Highlander Hybrid posted combined August sales of 13,042, up 7.6 percent.

Scion reported best-ever August sales with 15,228 units sold. The tC sports coupe, which debuted last summer, led the way with best-ever sales of 7,464 units, an increase of 40.2 percent over last August. The xA recorded sales of 2,805 units for the month, up 10.8 percent.

Lexus passenger cars posted August sales with 14,626 units, an increase of 19.3 percent. Sales momentum remained strong with best-ever August sales of the GS 300, which posted sales of 2,811 units and an increase of 304.0 percent, while the GS 430 posted sales of 524 units, an increase of 342.0 percent. The ES 330 luxury sedan enjoyed sales of 7,345 units, an increase of 6.5 percent over the same period last year.

Lexus Division light truck sales totaled 13,499 units for the month. The LX 470 full-size luxury utility vehicle sales rose 22.3 percent in August for a total of 889 units, while the GX 470 recorded August sales totaling 2,966. The 2006 RX 400h, launched in April as the world's first luxury hybrid vehicle, reported sales of 2,607 units for the month. The RX 330 and RX 400h posted combined August sales of 9,644 units.

Sales of North American-built vehicles accounted for 59.7 percent of total August sales. There were 26 selling days this sales month compared to 25 last August.

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A lot of the media must be extremely disappointed. They were "predicting" Toyota to have a 30% increase in sales... such as quoted in this article.
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The Accord beat the Camry for once, by an impressive 7k units. Toyota was actually down vs. July sales.
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Toyota is be very aggresive in the market with deals, cheap leases and low financing. They try to portray that people are stampeding into their dealers and paying top price for all their models. They are doing a great job of it though.
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