William Maley

Dodge News: Amount Of Dodge Darts For Dealers Dependent On Caliber Sales

17 posts in this topic

William Maley

Staff Writer - CheersandGears.com

June 19, 2012

Chrysler has begun taking orders for the new Dodge Dart from their dealers. Hopefully the dealers read the fine print, as there are a couple catches to the new Dart.

The first catch is how many Darts each dealer will receive. Chrysler will be rewarding a certain number of Darts to dealerships depending on the number of Dodge Caliber models each dealer sold. Despite Caliber production ending last December, there are still 2,200 Calibers still sitting on dealer lots.

Catch number two deals with the first Darts that the dealers will be receiving. Like the first Chevrolet Volts allocated to dealers, the first Darts will be used for demonstration purposes. Chrysler says the demo Darts can be sold once more Darts enter the flow in late July or early August.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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Makes sense for people to be able to test drive a dart and decide if they want to put money down.

You know some will be pissed that they cannot drive and buy at the same time, yet supply and demand tends to dicktate this.

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it's nice for folks who just want to try it, then they know they have an out to leave without buying! lol

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it's nice for folks who just want to try it, then they know they have an out to leave without buying! lol

True this does work very well for Looky Lou's.

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

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The Dart looks like a darned nice new car....

Glad to see it making it to market. Should really help Chrysler,.

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

Because the Caliber is a pile and has been since it was introduced. I would feel differently if it were even halfway decent at the time of the Caliber's introduction.

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... I meant "Dart's introduction."

Daggone editing time limit. :banghead:

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

Because the Caliber is a pile and has been since it was introduced. I would feel differently if it were even halfway decent at the time of the Caliber's introduction.

I know the caliber had corners cut, but still was a nice over all Entry level car in comparison to others out there.

My point still stands, why should dealerships who can sell cars not get a better assortment in comparison to dealerships who do not put much effort into selling them.

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I was really here thinking to myself, "are we talking about the same Caliber? :huh: "

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I wouldn't be surprised if transaction prices exceed those of the Avenger. Glad to see Chrysler are moving away from such crappy cars.

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I'm a Mopar fan from way, way back but I never took a liking to the Caliber. My biggest beef was that the interior made me feel claustrophobic...and I'd been driving Neons for years!

Haven't been in a Dart yet; hope to get some time to poke around in one soon.

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No. the caliber really wasn't a nice entry level car..

Your right that if you paid MSRP it was not a nice Entry level car. Yet while it was in production, at least here in the Seattle area, you could get a fully loaded awd RT model for around 18K or so, well below MSRP due to rebates and other money thrown on the hood and when you compared it to a stripped down toyota or honda, it was still a very good deal when you compared fully loaded awd rt to base stripped Honda or Toyota for less money.

Maybe it was just a local thing, but I always could get far more out of the caliber for the price compared to others around here.

Yes it was a plastic mess inside, but you had the VW approach of selling fully loaded cheap to try and gain market share I guess.

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The fact that they absolutely had to incentivize sales in order to move the Caliber (and that wasn't just a Seattle thing; it was true on the east coast as well) shows how undesirable the car was and that people would only buy them if they were cheap.

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      Fiat Chrysler Automobiles will produce no more passenger cars in the U.S. early next year. The Dodge Dart will end production in September, while production of the Chrysler 200 will cease in December. This is to make way for more production of SUVs and trucks - Jeep Cherokee at Belvidere, Illinois and Sterling Heights, MI for the next-gen Ram 1500.
       
      "By the time we finish with this, hopefully, all of our production assets in the United States — if you exclude Canada and Mexico from the fold — all those U.S. plants will be producing either Jeeps or Ram," said FCA CEO Sergio Marchionne during a call with analysts yesterday.
       
      Why would FCA end passenger car production in the U.S.? Profit margins. The Detroit Free Press reports this is part of Marchionne's multibillion-dollar plan to match the profit margins seen at Ford and General Motors. Part of the plan involves taking advantage of the popularity of crossovers, SUVs, and trucks in the U.S.; low gas prices, and the lower costs of producing passenger cars in Mexico.
       
      "When you look at the economics of car manufacturing ...the margins that we were getting from our experience of both the Dart and the Chrysler 200 ...yielded returns that would not, on a competitive basis, match even anything close or remotely close to what we could derive from utilization of those assets in the Jeep or Ram world. So we have made that shift," Marchionne said.
       
      Despite FCA ending production of both the Dart and 200, Marchionne said he is still looking for a partner to build these vehicles.
       
      “I think we have made progress. We’re not in a position to announce anything."
       
      But would any automaker be willing to take up FCA's offer?
       
      "Who would want to commit to that capacity in their own plant when they didn't sell well when they were new?" said Dave Sullivan, an analyst with AutoPacific to Automotive News.
       
      "No one wants to build sedans when their own capacity is at a premium and they can't build enough crossovers to satisfy demand."
       
      Source: Detroit Free Press, Automotive News (Subscription Required)


      Click here to view the article
    • By William Maley
      Fiat Chrysler Automobiles will produce no more passenger cars in the U.S. early next year. The Dodge Dart will end production in September, while production of the Chrysler 200 will cease in December. This is to make way for more production of SUVs and trucks - Jeep Cherokee at Belvidere, Illinois and Sterling Heights, MI for the next-gen Ram 1500.
       
      "By the time we finish with this, hopefully, all of our production assets in the United States — if you exclude Canada and Mexico from the fold — all those U.S. plants will be producing either Jeeps or Ram," said FCA CEO Sergio Marchionne during a call with analysts yesterday.
       
      Why would FCA end passenger car production in the U.S.? Profit margins. The Detroit Free Press reports this is part of Marchionne's multibillion-dollar plan to match the profit margins seen at Ford and General Motors. Part of the plan involves taking advantage of the popularity of crossovers, SUVs, and trucks in the U.S.; low gas prices, and the lower costs of producing passenger cars in Mexico.
       
      "When you look at the economics of car manufacturing ...the margins that we were getting from our experience of both the Dart and the Chrysler 200 ...yielded returns that would not, on a competitive basis, match even anything close or remotely close to what we could derive from utilization of those assets in the Jeep or Ram world. So we have made that shift," Marchionne said.
       
      Despite FCA ending production of both the Dart and 200, Marchionne said he is still looking for a partner to build these vehicles.
       
      “I think we have made progress. We’re not in a position to announce anything."
       
      But would any automaker be willing to take up FCA's offer?
       
      "Who would want to commit to that capacity in their own plant when they didn't sell well when they were new?" said Dave Sullivan, an analyst with AutoPacific to Automotive News.
       
      "No one wants to build sedans when their own capacity is at a premium and they can't build enough crossovers to satisfy demand."
       
      Source: Detroit Free Press, Automotive News (Subscription Required)
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