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William Maley

Dodge News: Amount Of Dodge Darts For Dealers Dependent On Caliber Sales

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William Maley

Staff Writer - CheersandGears.com

June 19, 2012

Chrysler has begun taking orders for the new Dodge Dart from their dealers. Hopefully the dealers read the fine print, as there are a couple catches to the new Dart.

The first catch is how many Darts each dealer will receive. Chrysler will be rewarding a certain number of Darts to dealerships depending on the number of Dodge Caliber models each dealer sold. Despite Caliber production ending last December, there are still 2,200 Calibers still sitting on dealer lots.

Catch number two deals with the first Darts that the dealers will be receiving. Like the first Chevrolet Volts allocated to dealers, the first Darts will be used for demonstration purposes. Chrysler says the demo Darts can be sold once more Darts enter the flow in late July or early August.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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Makes sense for people to be able to test drive a dart and decide if they want to put money down.

You know some will be pissed that they cannot drive and buy at the same time, yet supply and demand tends to dicktate this.

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it's nice for folks who just want to try it, then they know they have an out to leave without buying! lol

True this does work very well for Looky Lou's.

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

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The Dart looks like a darned nice new car....

Glad to see it making it to market. Should really help Chrysler,.

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

Because the Caliber is a pile and has been since it was introduced. I would feel differently if it were even halfway decent at the time of the Caliber's introduction.

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The Caliber thing concerns me...

WHY????

A dealership who sells lots of cars should get a better assortment of the new car than one who barely sold them.

Because the Caliber is a pile and has been since it was introduced. I would feel differently if it were even halfway decent at the time of the Caliber's introduction.

I know the caliber had corners cut, but still was a nice over all Entry level car in comparison to others out there.

My point still stands, why should dealerships who can sell cars not get a better assortment in comparison to dealerships who do not put much effort into selling them.

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I wouldn't be surprised if transaction prices exceed those of the Avenger. Glad to see Chrysler are moving away from such crappy cars.

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I'm a Mopar fan from way, way back but I never took a liking to the Caliber. My biggest beef was that the interior made me feel claustrophobic...and I'd been driving Neons for years!

Haven't been in a Dart yet; hope to get some time to poke around in one soon.

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No. the caliber really wasn't a nice entry level car..

Your right that if you paid MSRP it was not a nice Entry level car. Yet while it was in production, at least here in the Seattle area, you could get a fully loaded awd RT model for around 18K or so, well below MSRP due to rebates and other money thrown on the hood and when you compared it to a stripped down toyota or honda, it was still a very good deal when you compared fully loaded awd rt to base stripped Honda or Toyota for less money.

Maybe it was just a local thing, but I always could get far more out of the caliber for the price compared to others around here.

Yes it was a plastic mess inside, but you had the VW approach of selling fully loaded cheap to try and gain market share I guess.

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The fact that they absolutely had to incentivize sales in order to move the Caliber (and that wasn't just a Seattle thing; it was true on the east coast as well) shows how undesirable the car was and that people would only buy them if they were cheap.

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      -10%
        200
      359
      2,849
      -87%
      18,125
      54,651
      -67%
        300
      2,951
      2,566
      15%
      45,511
      49,657
      -8%
        Town & Country
      5
      350
      -99%
      571
      58,805
      -99%
        Pacifica
      13,195
      8,753
      51%
      107,130
      52,083
      106%
        CHRYSLER BRAND
      16,510
      14,518
      14%
      171,337
      215,196
      -20%
        Dart
      128
      2,203
      -94%
      9,943
      41,877
      -76%
        Avenger
      0
      1
      -100%
      12
      45
      -73%
        Charger
      6,047
      9,138
      -34%
      81,521
      88,200
      -8%
        Challenger
      3,860
      3,908
      -1%
      60,029
      59,176
      1%
        Viper
      7
      62
      -89%
      576
      571
      1%
        Journey
      4,868
      7,133
      -32%
      85,243
      96,991
      -12%
        Caravan
      8,550
      6,696
      28%
      118,573
      120,991
      -2%
        Durango
      5,385
      4,934
      9%
      63,214
      62,678
      1%
        DODGE  BRAND
      28,845
      34,075
      -15%
      419,111
      470,529
      -11%
        Ram P/U
      36,714
      36,885
      0%
      455,816
      441,862
      3%
        Cargo Van
      0
      0
      0%
      0
      21
      -100%
        ProMaster Van
      2,555
      4,702
      -46%
      37,131
      35,746
      4%
        ProMaster City
      1,121
      924
      21%
      13,967
      14,625
      -4%
        RAM BRAND
      40,390
      42,511
      -5%
      506,914
      492,254
      3%
        500
      782
      1,147
      -32%
      12,018
      14,026
      -14%
        500L
      127
      96
      32%
      1,553
      3,016
      -49%
        500X
      556
      822
      -32%
      6,992
      10,869
      -36%
        Spider
      268
      350
      -23%
      4,191
      2,225
      88%
        FIAT BRAND
      1,733
      2,415
      -28%
      24,754
      30,136
      -18%
        Giulia
      756
      0
      New
      7,892
      7
      New
        Alfa 4C 
      27
      23
      17%
      381
      457
      -17%
        Stelvio
      657
      0
      New
      1,724
      0
      New
        ALFA ROMEO
      1,440
      23
      6161%
      9,997
      464
      2055%
        FCA US LLC
      154,919
      160,827
      -4%
      1,887,430
      2,051,796
      -8%
                       
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