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William Maley

Sales: July 2012 - Mercedes-Benz/smart

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MERCEDES-BENZ POSTS JULY SALES OF 19,311

smart up 138.5%, Sprinter up 27.2% for the Month; Total MBUSA at 22,294 up 5.8%

Mercedes-Benz USA (MBUSA) today reported July sales of 19,311 for its Mercedes-Benz models, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

August 01, 2012

MONTVALE, N.J.

Mercedes-Benz USA (MBUSA) today reported July sales of 19,311 for its Mercedes-Benz models, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%

Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 5,663, up 24.4%. The 9th generation E-Class followed with sales of 5,089 and MBUSA’s largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring - posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%. The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.

Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.

Sales of the company’s BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.

The company’s smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%

On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 – up 27.2% over last year and up 30% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles). On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).

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I think for the most part, people who held off on buying from 2007 to 2011 are now either being forced to have to settle and stay with their old car or if they have the cash are finally trading in.

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I didn't realize that the GL outsold the Escalade last year until I read it about a week ago, and the new GL is even better. Mercedes quietly moved in and took charge of that full size luxury suv segment.

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those who were killed by the recession have already been put out to pasture.

those who merely had their wages froze, or suffered little, or made out like bandits at the expense of everyone are in line for new rigs.

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I didn't realize that the GL outsold the Escalade last year until I read it about a week ago, and the new GL is even better. Mercedes quietly moved in and took charge of that full size luxury suv segment.

They might be out selling the Escalade now, but I do NOT consider the GL full size. At 6'6" tall, I find the GL to not as comfortable as my Escalade ESV. The GL is between mid and full size. The interior while nice has seats that remind me of airplanes due to the shortness of the bottom cushion, poor leg support and then over all mid and upper body support. I think they went to the asian rim to get people to test their seats rather than use some big people.

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I didn't realize that the GL outsold the Escalade last year until I read it about a week ago, and the new GL is even better. Mercedes quietly moved in and took charge of that full size luxury suv segment.

They might be out selling the Escalade now, but I do NOT consider the GL full size. At 6'6" tall, I find the GL to not as comfortable as my Escalade ESV. The GL is between mid and full size. The interior while nice has seats that remind me of airplanes due to the shortness of the bottom cushion, poor leg support and then over all mid and upper body support. I think they went to the asian rim to get people to test their seats rather than use some big people.

I didn't realize that the GL outsold the Escalade last year until I read it about a week ago, and the new GL is even better. Mercedes quietly moved in and took charge of that full size luxury suv segment.

They might be out selling the Escalade now, but I do NOT consider the GL full size. At 6'6" tall, I find the GL to not as comfortable as my Escalade ESV. The GL is between mid and full size. The interior while nice has seats that remind me of airplanes due to the shortness of the bottom cushion, poor leg support and then over all mid and upper body support. I think they went to the asian rim to get people to test their seats rather than use some big people.

And this is an important point...I have teenage sons and we are always doing stuff with the Boy Scouts and moving musical gear and such....

A full size vehicle should be full size, dammit!

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They might be out selling the Escalade now, but I do NOT consider the GL full size. At 6'6" tall, I find the GL to not as comfortable as my Escalade ESV. The GL is between mid and full size. The interior while nice has seats that remind me of airplanes due to the shortness of the bottom cushion, poor leg support and then over all mid and upper body support. I think they went to the asian rim to get people to test their seats rather than use some big people.

Ahh: in other words, it's "tweener" that "does not compete", therefore it's sales are irrelevant. :metal:

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The GL is a half inch less in height and 2 inches less in length than a regular Escalade, and the GL is wider, but mirrors can skew that number. The GL has a 5 inch longer wheelbase though. The Escalade does beat the GL in front legroom and head room by 1 inch, but the GL wins both easily in 2nd and 3rd row room. I've driven the GL, it is a big vehicle, too big for my liking anyway.

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Perhaps with the next gen GL, MB will put some effort into bumping it up to the correct size so it's properly competitive (unless that money is already earmarked for the next gen garbage truck).

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