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William Maley

Volvo News: Volvo Buys Part Of Polestar

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Earlier this week saw a big announcement from Volvo. The Swedish automaker has purchased a part of Polestar Performance - the company behind some of the hottest Volvos in recent years. The deal will have Volvo taking in Polestar Performance division and the Polestar trademarks. The racing arm of Polestar was not included in the deal and will go with a new name.


Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," said Håkan Samuelsson, president and chief executive of Volvo Cars in a statement.


The two companies have been working together since 1996 - racing in a variety of series from Swedish Touring Cars to V8 Supercars. The past few years have seen the two work on production models with a bit more oomph.


Volvo says in their statement that more S60 and V60 Polestar models will be built in the coming year (750 to 1,000-1,500 models). Also, Polestar is beginning to work on building performance-oriented hybrid models.


Source: Volvo


Press Release is on Page 2

Click here to view the article

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This is exciting for Volvo, hopefully it will bring a better over all portfolio.

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