Jump to content
William Maley

Industry News: New Study Reports Many New Technologies Aren't Being Used

Recommended Posts

Automakers are leveraging new technologies such as automatic parking systems, concierge services, and mobile internet to bring people into showrooms. But a new study done by J.D. Power reveals that a number of owners aren't using it.

 

J.D. Power published today the 2015 Driver Interactive Vehicle Experience Report, a new study which looks at 33 tech features in vehicles and ask owners if they have ever used them. According to the report, at least 20 percent of owners have never used 16 out of the 33 features (about 48.4 percent).

 

The top five features that owners said they never use includes,

  • In-Vehicle Concierge Services - 43%
  • Mobile Routers - 38%
  • Automatic Parking Systems - 35%
  • Heads-Up Display - 33%
  • Built-In Apps - 32%
So why do owners not use these features? A key part comes down to dealers not explaining the features, which in turn causes an increase of an owner not using it. Also, the report says that if a feature isn't activated when a vehicle is delivered, it sometimes mean an owner doesn't know it exists.

 

“The first 30 days are critical. That first-time experience with the technology is the make-it-or-break-it stage. Automakers need to get it right the first time, or owners will simply use their own mobile device instead of the in-vehicle technology,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.

 

Source: Automotive News (Subscription Required), J.D. Power

 

Press Release is on Page 2






Click here to view the article

Share this post


Link to post
Share on other sites

I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

 

Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

Share this post


Link to post
Share on other sites

I would agree with BUZZ, many of the new technologies are not really needed in cars and if they think by having them they will snag the young college level to late 20's crowd they are WRONG, as most are too in debt to afford a car.

 

Anyone who has driven a HUD auto loves it and Cadillac has an amazing one in how you can customize it. This is as the story says, FAILURE of the Dealership more than the end user not using it or wanting it.

 

The biggest final impression is the delivery by the sales person of the auto to the customer. This is where you win or lose long term customers. Dealers need to step up and deliver.

Share this post


Link to post
Share on other sites

I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

 

Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

 

They do. I know off the top of my head that OnStar 4G LTE costs $5.00 per month for 500 MB and climbs from there.

Share this post


Link to post
Share on other sites

They do. I know off the top of my head that OnStar 4G LTE costs $5.00 per month for 500 MB and climbs from there.

Yeah, while the pricing doesn't appear too terrible, it's strange that someone would choose to allot data strictly to their vehicle, instead of just adding it to their existing plan and using it wherever their phone goes. 

 

I suppose if an automaker incorporated a WiFi Extender which boosted a smartphone's data signal throughout a larger area, that'd be a neat feature, worthwhile for people camping or events/festivals.  

 

I would agree with BUZZ, many of the new technologies are not really needed in cars and if they think by having them they will snag the young college level to late 20's crowd they are WRONG, as most are too in debt to afford a car.

 

That's a little presumptuous. It really has nothing to do with debt... It has more to do with the fact that a smartphone with a ten dollar mount from Amazon has more capability and slicker operation than an automaker's optional system boasting just one laggy music streaming option. 

 

We want car tech. We just want modern tech instead of antique hardware, and half-baked Java apps written by interns.

  • Upvote 3

Share this post


Link to post
Share on other sites

I have realized I dont want car tech.  Other than certain safety features and nanny stuff, such as ABS brakes and traction control...all other stuff could go to HELL!!!

 

Ill only keep a USB port or two...that is it!!!

Share this post


Link to post
Share on other sites

crank windows and a stick shift would suit me

Share this post


Link to post
Share on other sites

I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

 

Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

That is exactly what I think of when I see those Chevy commercials. I was sitting watching tv with my dad the other week and we started talking about that and how it doesn't make sense for exactly the reason you brought up. Now if it were to be free to the original buyer and only the second, third, etc owners had to pay that would be another story and a great way to get people to buy your stuff new as well as opposed to people like me waiting two-four years and saving 15k off the original sticker.

• 200 megabytes (enough to stream about six hours of music or use the Internet for 13 hours): $5 for OnStar subscribers; $10 for non-subscribers.

• 1 GB: $15 for subscribers; $20 for non-subscribers.

• 3 GB: $30 for subscribers and non-subscribers.

• 5 GB: $50 for subscribers and non-subscribers

 

GM also will offer one-time purchases of $5 a day (for subscribers) and $10 (non-subscribers) for 250 MB of use and $150 (subscribers) and $200 (non-subscribers) for a month of up to 10 GB.

 

http://www.autonews.com/article/20140512/OEM06/140519987/gm-says-new-4g-lte-services-will-cost-$5-to-$50-a-month

Edited by ccap41

Share this post


Link to post
Share on other sites

crank windows and a stick shift would suit me

So you just need a good crank with a stifk shift?

Share this post


Link to post
Share on other sites

 

crank windows and a stick shift would suit me

So you just need a good crank with a stifk shift?

 

yessir  :)

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×