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Jaguar News: Jaguar Offers Free Maintenance, Cut Prices, and Adds More Equipment


William Maley

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If you were to ask a luxury car buyer why they haven't bought a Jaguar, they'll cite two reasons; high prices and maintenance costs. Jaguar is hoping to change that with some changes for the 2016 model year.

 

The British automaker announced that it would be cutting the pricetag on certain models from $1,500 to $3,000. Models that don't see a price cut will be getting an increase in standard equipment.

 

An example of a price cut will the be new 2016 XF. The redesigned mid-size luxury sedan sees a 9 percent price cut (about $5,275), making the base price of the XF $52,895, including shipping. This helps the XF undercut many competitors in the class such as the BMW 5-Series and Audi A6 equipped with six-cylinder engines.

 

With the new price strategy, “we are positioned at the heart depending on how you do the price comparison,” said Joe Eberhardt, CEO of Jaguar Land Rover North America. “Directionally, we are below all the Germans and we are par or slightly above the Asia or domestic competitors.”

 

As for models that will not see price cut, Jaguar has increased the amount of standard equipment by about 10 to 20 percent. The F-Type coupe and roadster will remain the same, but the amount of standard equipment has increased by about $4,000 to $12,000.

 

Along with price cuts and increase in standard features, Jaguar is also introducing the EliteCare program. Basically if your purchase a 2016 Jaguar, your car will come with a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles. Owners will also get Jaguar's InControl and Protect services for that time as well.

 

“The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage,” Eberhardt said.

 

Source: Automotive News (Subscription Required), Jaguar

 

Press Release is on Page 2


 

Jaguar Announces Plan to Target The Heart of Luxury Market With New Products, New Pricing Strategy and Introduction of Jaguar EliteCare Ownership Package

  • Jaguar updates and expands entire 2016MY & 2017MY product line-up featuring all-new or significantly updated vehicles and features
  • Jaguar triples U.S. market reach with addition of two new entry-level 17MY luxury vehicles: the XE compact luxury sedan and the F-PACE performance SUV
  • All new aluminum-intensive Jaguar XF model joins significantly updated Jaguar XJ and F-TYPE lines for 2016 model year
  • New Jaguar pricing strategy focuses brand at the heart of the luxury market, including 17MY Jaguar XE 25t available starting at $34,900


Starting with the 16MY line-up, every Jaguar will come standard with Jaguar EliteCare coverage, an ownership package offering the best-in-class limited warranty and longest complimentary scheduled maintenance package of any luxury brand in the market, with five-years or 60,000 mile coverage, whichever comes first2
New marketing campaigns for XF, XJ and Jaguar EliteCare tell story of the brand transformation"The Art of Performance Tour" invites consumers in seven cities to test drive the all-new Jaguar XE and see the new Jaguar F-PACE up to six months before their respective on-sale dates
Jaguar F-PACE will be revealed at the Frankfurt Motor show September 2015; makes its first U.S. auto show appearance at the LA Auto Show November 2015(MAHWAH, NJ) - September 3, 2015 - Jaguar North America announced today a significant new approach in the U.S. market with new pricing and customer care strategies aimed at transforming the brand's presence as its line-up shifts from three to five models and potential customer reach triples.
"The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded line-up, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model line-up to a more competitive five-product portfolio driven by performance and design. The next six months will see an influx of new products as a result of a deep investment in vehicle development, quality and manufacturing that has fully modernized the brand."At the heart of today's modern Jaguar brand is the transformation of its line-up into a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles, combining beautiful designs with new driving dynamics, technology and features. The new family of Jaguar vehicles - the second generation XF, the flagship XJ, the F-TYPE sports car, the XE compact luxury sedan and the F-PACE compact luxury SUV -- focuses on the core of the luxury market reaching a far wider range of potential customers than ever before.
Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. The new pricing strategy is exemplified by the all-new 2016 Jaguar XF 35t model which gives customers a V6 powered option starting at a MSRP of $51,900, which is $5,275 or 9 percent lower than the previous generation XF model's lowest priced V6 model at $57,175. Both the 2016 Jaguar XJ and 2016 F-TYPE improving value, up to $7,000 and $11,850 respectively, with increased standard equipment alongside updated features and design elements.Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan and the 2017 Jaguar F-PACE compact luxury SUV. The 17MY Jaguar XE 25t will be available with an MSRP starting at $34,900, placing it at the heart of the compact luxury sedan market giving it a very strong position versus key competitors. The Jaguar F-PACE will debut at the Frankfurt Motor Show on Sept. 14, at which time its highly competitive pricing will be announced. By adding the XE and the F-PACE in the compact luxury sedan and compact SUV segments, Jaguar will be relevant to a far wider range of potential millennial luxury customers3.
Building on the growth opportunity of new products and more competitive pricing, starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2.To support the transformational product, pricing and customer care plan, Jaguar will launch three new marketing campaigns and a consumer test drive experience, all geared to bring the new products and Jaguar EliteCare coverage to market in a meaningful and engaging way.
"Starting this year we will be reaching a far larger target audience that includes a significant number of affluent millennial customers," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America. "Our brand research indicates this audience is already receptive to the brand, and the Jaguar EliteCare coverage will give them even greater confidence that a Jaguar is a smart buy."PRICING AND VALUE PROPOSITION
The new family of 2016 and 2017 model year Jaguar vehicles will go on sale with an aggressive new pricing structure and value strategy designed to attack the core of every segment. With the new line-up, the brand is underlining its ambitions to be a more attainable luxury brand while maintaining an elevated position among premium makes and continuing to lead in design and performance.Across the line-up, all Jaguar models will be highly competitive with entry-priced derivatives, lower MSRPs, and increased levels of standard equipment all with the goal of hitting the core of each segment and offering competitive value advantages. Increased value builds on the products key strengths and comes alongside new available technologies such as Instinctive All Wheel Drive®4, lightweight aluminum-intensive architecture, Jaguar InControl® infotainment features5, electric power assisted steering, and soon, diesel technology.
2017MY Jaguar XE 25t: starting at $34,900XE Value Proposition:
Starting prices of $34,900 for the Jaguar XE 25t and $41,700 for the XE 35t gives it very competitive starting points and places it directly in the middle of the range of its respective key competitors' starting MSRPs.Jaguar XE 20d diesel - starting at $36,400
2016MY Jaguar XF 35t: starting at $51,900XF Value Proposition:
The second generation vehicle features an all-new entry priced 340-hp V6 model at just $51,900, which is $5,275 or 9% lower than the lowest priced 15MY V6 XF ($57,175).At $51,900 for a V6 powered model, the XF 35t is priced directly in the middle of the range of its key competitors' starting MSRPs.
An all new derivative, the 380-hp XF S model, with added equipment, starts at $62,700Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50,000
2016MY Jaguar XJ: starting at $74,400XJ Value Proposition:
Versus previous model year, the 16MY XJ adds standard features valued at up to $7,000 with new standard features including ventilated front and rear seats, upgraded Meridian™ 825W sound system, full LED and Adaptive Headlights4 with auto high beams and the Jaguar InControl® Touch Pro™ system5.With even further added standard features, such as quilted soft grain leather, massage front seats, and traffic sign recognition4, the entry XJL 3.0 Portfolio starts at $83,200 while a comparably equipped BMW 740 Li would cost $85,800; an advantage of $2,600.
2016MY Jaguar F-TYPE: starting at $65,000 for the Coupe Manual and $68,100 for the Convertible ManualF-TYPE Value Proposition:
Versus previous year, the 16MY F-TYPE adds standard features valued at up to $3,550 for F-TYPE and $11,850 for F-TYPE R models, including the top-spec 770W Meridian™ surround audio system, keyless entry and a panoramic roof on coupe modelsF-TYPE Coupe vs. competitively equipped Porsche models
V6: Jaguar F-TYPE Coupe $73,295 vs. Cayman S at $84,865V8: Jaguar F-TYPE R Coupe: $106,695 vs. Porsche 911 Carrera S at $131,060
JAGUAR ELITECARE
Starting with the 16MY line-up, and going forward, every vehicle will come standard with Jaguar EliteCare, a Best- in-Class coverage package that includes Five Years/60,000 Miles of Limited Warranty, and Complimentary Scheduled Maintenance, as well as a suite of connectivity services and roadside assistance2."Jaguar EliteCare provides confidence and value, giving customers a rational 'permission slip' to indulge themselves with a car that resonates on a deeply emotional level," said Eberhardt. "All new Jaguar models will be defined by both their design and performance, and now, a highly attractive ownership value proposition. This new best-in-class coverage will bolster the transformation of Jaguar, while accelerating its growth among current and new customers."
Jaguar EliteCare coverage offers2:5-Year/60,000 Mile New Vehicle Limited Warranty (best in class)
5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)5-Year/60,000 Mile 24/7 Roadside Assistance
5-Year/Unlimited Mile Jaguar InControl® Remote & Protect™MARKETING
Jaguar will launch two new product campaigns this fall for the XF and XJ, with Jaguar EliteCare being a key supporting message across each. Jaguar EliteCare will also be featured in a below the line campaign that targets customers as they are in the shopping process.The XF campaign, Not Business as Usual, will feature a global television spot. The XJ campaign, Rare and Meant to Be, will be available online and highlights the vehicle's new enhanced interior. Jaguar EliteCare will be amplified further with an online video featuring the full Jaguar model line-up, including the F-TYPE, XJ, XF, XE and the F-PACE, and showcasing the performance and design that underscore all Jaguar models. The video debuts on JaguarUSA.com on Sept.14, timed to the reveal of the F-PACE.
Print, digital, social and CRM will be supporting assets across the new campaigns. Print executions for the XF and XJ campaigns featuring Jaguar EliteCare messaging will begin appearing in October. Digital banners featuring the rest of the Jaguar line-up will follow in October and November."THE ART OF PERFORMANCE" JAGUAR XE TEST DRIVE TOUR
To introduce the Jaguar XE compact luxury sedan to the growing millennial consumer demographic who desire performance and seduction in their luxury vehicles, Jaguar will launch "The Art of Performance Tour: Lights. Camera. Drive!" This seven-city cross-country tour, kicking off in Los Angeles in November, invites consumers to see the full 2016/2017 Jaguar line-up, including the Jaguar F-PACE, and be among the first to drive the Jaguar XE starting six months before it goes on sale. The drive experience will have a cinematic feel that celebrates Jaguar's long standing relationship with movies. The drive of the all-new Jaguar XE will provide consumers with the opportunity to star in their own filmed action sequence as they experience high performance driving on a closed course and on-road handling through a street drive. Their personal film will then be sharable through their social media pages. Consumers can sign up to receive more information about The Art of Performance by visiting JaguarUSA.com/RSVP.


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All good moves, but they are such a small brand, I don't know how much it will move the sales needle.  I do think the XE is really well priced.  $35k for the turbo 4, and the diesel is like $37k, and the 340 hp supercharged V6 is $43k.   That supercharged V6 car is going to be pretty fast, and $43k isn't a lot for that kind of speed.  Nice to see them drop the 4-banger in the XF, if Jaguar is a performance brand, it doesn't need a 4-banger in a $50k car.

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All good moves, but they are such a small brand, I don't know how much it will move the sales needle.  I do think the XE is really well priced.  $35k for the turbo 4, and the diesel is like $37k, and the 340 hp supercharged V6 is $43k.   That supercharged V6 car is going to be pretty fast, and $43k isn't a lot for that kind of speed.  Nice to see them drop the 4-banger in the XF, if Jaguar is a performance brand, it doesn't need a 4-banger in a $50k car.

 

I would suggest that it will move the sales needle far more than anything else than can do.

They have a huge product gap for a segment that is growing in leaps and bounds, luxury and sport CUV.

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The XE will get sales due to price point, the F-Pace will get some since it is a crossover.  As far as the XF, XJ and F-type go, I don't think the price cuts or free maintenance or warranty changes will do much for sales of those models. 

 

I will say that their 5 year/60,000 mile roadside assistance package falls a bit below the unlimited years and unlimited miles Mercedes program.  But if buying a Jaguar, I would want a 5/60k warranty at least, I'd probably want the 10 year/100k mile Hyundai warranty, because you know that Jag is going to break down.

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      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      According to an interview done by Steve Fowler at Auto Express UK, Thierry Bollore the new CEO of Jaguar Land Rover is considering taking Jaguar pure EV to be a Tesla / Polestar competitor and would start with the new Baby Jaguar concept they built. This is a Tesla 3 sized luxury 4 door sedan.


      This comes after so many stories about the Flagship XJ EV being postponed as they focus on ICE auto's. Jaguar has confirmed that due to the success of their i-Pace CUV, they are moving forward with delivery of the XJ EV in 2021.
      Castle Bromwich will be home to all electric auto's that they make including the Road biased Range Rover EV. This comes after sales of the Jaguar XE dropped 28% in 2019. As such, the board with new CEO leadership feels it needs to aggressively move to an all new replacement of the XE with this all electric baby Jaguar.
      Jaguar management is also closely watching Polestar and especially their Polestar 2 EV. 
      The all new MLA EV platform would allow replacements of the E-Pace and F-Pace to be a priority once the XE and XJ are launched.
      Jaguar according to the story is on pace to launch plug-in hybrids of the E & F Pace that will get a facelift along with a move to a Hybrid as a stop gap measure till they are replaced with EVs.
      There are also talks of a smaller electric Jaguar as Jaguar has signed letters of agreement to work with BMW on a electric version of the BMW 1 & 2 series that will go electric and this would bring in a much smaller footprint Jaguar below the XE and i-Pace.
      A big question is that the F-Type sports car while being considered a must by some executives on the Board could fall to the history bin as it only sold 6,000 in the last financial year globally making it the second worst performing auto in their portfolio behind the XJ which will come out next year in the dramatic clean sheet design.
      https://www.autoexpress.co.uk/jaguar/353006/new-baby-electric-jaguar-take-tesla-model-3
    • By Drew Dowdell
      Due to knowledge gained at the I-Pace eTrophy racing series, Jaguar is releasing an update, available at dealerships, for its I-Pace EV CUV.  The update allows the vehicle to travel up to an additional 12 miles on a full charge over the previous range estimate of 292 miles WLTP. 
      The update improves thermal management of the powertrain, alters the torque split front to rear, and improved regenerative braking. The EV system has also been updated to more accurately reflect driving range based on driver habits. The battery will allow the battery to run to a lower state of charge before requiring a recharge without effecting drivablity, durability, or performance. 
      The update is complimentary and can be done at Jaguar dealerships.  The update also includes a new Software-Over-The-Air functionality which will allow the vehicle to receive future updates without visiting a dealership. 
      Jaguar is not changing the estimated 292 range on the WLTP rating though, citing costs required to go through certification again. 

      View full article
    • By Drew Dowdell
      Due to knowledge gained at the I-Pace eTrophy racing series, Jaguar is releasing an update, available at dealerships, for its I-Pace EV CUV.  The update allows the vehicle to travel up to an additional 12 miles on a full charge over the previous range estimate of 292 miles WLTP. 
      The update improves thermal management of the powertrain, alters the torque split front to rear, and improved regenerative braking. The EV system has also been updated to more accurately reflect driving range based on driver habits. The battery will allow the battery to run to a lower state of charge before requiring a recharge without effecting drivablity, durability, or performance. 
      The update is complimentary and can be done at Jaguar dealerships.  The update also includes a new Software-Over-The-Air functionality which will allow the vehicle to receive future updates without visiting a dealership. 
      Jaguar is not changing the estimated 292 range on the WLTP rating though, citing costs required to go through certification again. 
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