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William Maley

June 2016: BMW Group U.S.

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BMW Group U.S. Reports June 2016 Sales

  • BMW brand sales decrease 10.3 percent

  • MINI brand sales decrease 20.4 percent

Woodcliff Lake, NJ – July 1, 2016… Sales of BMW brand vehicles decreased 10.3 percent in June for a total of 28,855 compared to 32,176 vehicles sold in June, 2015.  Year-to-date, BMW brand is down 9.0 percent on sales of 153,436 compared to 168,623 sold in the first half of 2015.

 

Notable vehicle sales include the BMW 7 Series which increased 69.2 percent, the BMW 2 Series which increased 139.4 percent, and the BMW X3 which increased 69.5 percent.

 

“The mid-point to the year always brings some uncertainly about what may be ahead in the second half, so I’m very pleased to see several of our key models showing strong results in June,” said Ludwig Willisch, President and CEO, BMW of North America. “The X1 and X3 are indicative of the still growing trend toward Sports Activity Vehicles, but the numbers also show that great cars like the BMW 7 Series and 2 Series have a strong appeal and following.”  

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported June sales of 33,769 vehicles, a decrease of 11.9 percent from the 38,350 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 10.2 percent on sales of 178,580 in the first half of 2016 compared to 198,883 in the same period in 2015. 

 

MINI Brand Sales

For June, MINI USA reported 4,914 automobiles sold, a decrease of 20.4 percent from the 6,174 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 25,144 automobiles sold, a decrease of 16.9 percent from 30,260 automobiles sold in the first half of 2015.

 

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When Cadillac sales declined 2% one month, numerous op-eds called it a "slide".

 

Those same armchair critics must be struggling to come up with a term momentous enough to describe a TEN percent decline...

 

OH… and Cadillac's sales declines have been repeatedly summed up with 'Duh! Dey don't gots enuf SUVs!!"… and here's BMW with FIVE...

Edited by balthazar

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The President and CEO forgot to mention the huge decline in X5 and X6. My bet is that BMW is losing those sales to probably the Audi Q7 and Mercedes GLE.

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