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Cadillac Naming Convention, Time to Show your Marketing Mastery!

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G. David Felt
Staff Writer Alternative Energy - www.CheersandGears.com

 

Cadillac Naming Convention, Time to Show your Marketing Mastery!

 

We have had many threads in many auto lines that always hit upon if the Alpha Numeric naming is the best it can be or not. Some love the german branding of the names, while others hate it. Many have stated it is time to bring back the names to Cadillac.

 

With this, I am bringing to the Cadillac forum this naming thread so that you can lay out YOUR CHOICE of names, how they would be used in the auto line up and for fun add in YOUR MARKETING MESSAGE, or TAG Line!

 

I will start this off with my own listing of how I feel Cadillac should cover their auto family line of names. To me a Sedan is a 4 door auto, Coupe is a 2 door auto, time to clearly show which is which and bring back the proper room and space into the luxury line. No more blindly and dumbly following the germans or anyone else. Show what America Luxury is and tune it based on proper marketing clinics with feedback from the public.

 

CARS

 

ATS/CT3 - Sedan - Ciel-4, Ciel-4 EV, Ciel-4 Sport, Ciel-4 V & Coupe - Ciel-2, Ciel-2 EV, Ciel-2 Sport, Ciel-2 V

CTS/CT5 - Sedan - Converj-4, Converj-4 EV, Converj-4 Sport, Converj-4 V & Coupe - Converj-2, Converj-2 EV, Converj-2 Sport, Converj-2 V

CT6 - Sedan - Eldorado-4, Eldorado-4 EV, Eldorado-4 Sport, Eldorado-4 V, & Coupe Eldorado-2, Eldorado-2 EV, Eldorado-2 Sport, Eldorado-2 V

CT7 - Sedan - Elmiraj-4, Elmiraj-4 EV, Elmiraj-4 Sport, Elmiraj-4 V & Coupe - Elmiraj-2, Elmiraj-2 EV, Elmiraj-2 Sport, Elmiraj-2 V

CT8 - Sedan - Imaj-4, Imaj-4 EV, Imaj-4 Sport, Imaj-4 V & Coupe - Imaj-2, Imaj-2 EV, Imaj-2 Sport, Imaj-2 V

 

SUVS / TRUCKS

 

Escalade - Stays Escalade, Escalade ESV, Escalade EXT (Well Established, no need to change)

XT7 - Provoq, Provoq EV, Provoq Sport, Provoq V

XT5 - Mahir, Mahir EV, Mahir Sport, Mahir V

SRX/XT3 - Enejik, Enejik EV, Enejik Sport, Enejik V

XT1 - Ajil, Ajil EV, Ajil Sport, Ajil V

 

Marketing Tagline

 

Like No Other, Cadillac!

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• I like Eldorado, ElMiraj & Escalade. And by that, I'm NOT in favor of all 'E' names, BTW! But IMHO: the rest are definite 'NO's. I especially hate the *name* + *number* in a hundred variations. That's easily as poor as the mercedes' mess. And a towering 'NFW' to an 'Xt1' entry.

 

• I firmly believe that a big sedan can successfully be re-christened 'Fleetwood' or 'Brougham' again. Then keep the names for another 50 year run.

 

• Would strongly advocate returning to models names where displacement/drive wheels are REMOVED from the model's name. Too homogenized, too commonplace. You want to know what engine is in the car? Read the trunk badge & move the F on. The exception, sort of, to that is keeping the V-Sport and V suffixes. 

Edited by balthazar

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Cadillac loves French and Spanish names.

 

Cars:

 

Calais: compact sedan/hatchback

Lasalle: small sedan/coupe/convertible

Seville: mid-size sedan

Eldorado: mid-size coupe/convertible

Fleetwood:  full size sedan

 

I'd skip a full size coupe since that is such a tiny segment, and position Eldorado about $5-10k above the Seville.

 

SUV/Crossover:

Avignon: small crossover

Alicante: mid-size crossover

Imaj: large crossover

Escalade: large SUV

 

For a slogan I would go with "Since 1902" it is doesn't have clever marketing speak, but it reminds people they have been around a really long time.


 

G. David Felt
Staff Writer Alternative Energy - www.CheersandGears.com

 

Cadillac Naming Convention, Time to Show your Marketing Mastery!

 

We have had many threads in many auto lines that always hit upon if the Alpha Numeric naming is the best it can be or not. Some love the german branding of the names, while others hate it. Many have stated it is time to bring back the names to Cadillac.

 

With this, I am bringing to the Cadillac forum this naming thread so that you can lay out YOUR CHOICE of names, how they would be used in the auto line up and for fun add in YOUR MARKETING MESSAGE, or TAG Line!

 

I will start this off with my own listing of how I feel Cadillac should cover their auto family line of names. To me a Sedan is a 4 door auto, Coupe is a 2 door auto, time to clearly show which is which and bring back the proper room and space into the luxury line. No more blindly and dumbly following the germans or anyone else. Show what America Luxury is and tune it based on proper marketing clinics with feedback from the public.

 

CARS

 

ATS/CT3 - Sedan - Ciel-4, Ciel-4 EV, Ciel-4 Sport, Ciel-4 V & Coupe - Ciel-2, Ciel-2 EV, Ciel-2 Sport, Ciel-2 V

CTS/CT5 - Sedan - Converj-4, Converj-4 EV, Converj-4 Sport, Converj-4 V & Coupe - Converj-2, Converj-2 EV, Converj-2 Sport, Converj-2 V

CT6 - Sedan - Eldorado-4, Eldorado-4 EV, Eldorado-4 Sport, Eldorado-4 V, & Coupe Eldorado-2, Eldorado-2 EV, Eldorado-2 Sport, Eldorado-2 V

CT7 - Sedan - Elmiraj-4, Elmiraj-4 EV, Elmiraj-4 Sport, Elmiraj-4 V & Coupe - Elmiraj-2, Elmiraj-2 EV, Elmiraj-2 Sport, Elmiraj-2 V

CT8 - Sedan - Imaj-4, Imaj-4 EV, Imaj-4 Sport, Imaj-4 V & Coupe - Imaj-2, Imaj-2 EV, Imaj-2 Sport, Imaj-2 V

 

SUVS / TRUCKS

 

Escalade - Stays Escalade, Escalade ESV, Escalade EXT (Well Established, no need to change)

XT7 - Provoq, Provoq EV, Provoq Sport, Provoq V

XT5 - Mahir, Mahir EV, Mahir Sport, Mahir V

SRX/XT3 - Enejik, Enejik EV, Enejik Sport, Enejik V

XT1 - Ajil, Ajil EV, Ajil Sport, Ajil V

 

Marketing Tagline

 

Like No Other, Cadillac!

 

Problem with the slogan:

AAEAAQAAAAAAAAKeAAAAJDYwNGU0MjM1LWU1OTIt

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• I like Eldorado, ElMiraj & Escalade. And by that, I'm NOT in favor of all 'E' names, BTW! But IMHO: the rest are definite 'NO's. I especially hate the *name* + *number* in a hundred variations. That's easily as poor as the mercedes' mess. And a towering 'NFW' to an 'Xt1' entry.

 

• I firmly believe that a big sedan can successfully be re-christened 'Fleetwood' or 'Brougham' again. Then keep the names for another 50 year run.

 

• Would strongly advocate returning to models names where displacement/drive wheels are REMOVED from the model's name. Too homogenized, too commonplace. You want to know what engine is in the car? Read the trunk badge & move the F on. The exception, sort of, to that is keeping the V-Sport and V suffixes. 

 

Respect the input SMK, Please provide your layout of a car naming for 4 door Sedans and 2 door coupes plus the SUV / Truck segment. 

 

Interesting as I had no Idea about the MB tag line when I came up with mine. MB problem is that their CLA is like all the others in the family and seems to be just a selfish I am better than all the rest of the MB product line. I was thinking of a slogan over all to be applied to the whole family.

 

I like I suspect many others am not a fan of the Piss Poor Dare Greatly tag line.

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My reply is straight forward.

 

For hypothetical example :

• 'Fleetwood' : available in sedan & coupe : 2.0T I4, 3.0TT V6, 4.2TT V8 

• Fleetwood V-Sport : available in sedan & coupe : 3.0TT V6, 4.2TT V8

• Fleetwood V : available in sedan & coupe, 6.2SC V8

 

Cars are all badged as 'Fleetwood' with separate engine badging on rear fascia (or front fenders). 
With AWD option, would like to see badging less obvious, i.e.; not on the rear fascia. Maybe lower front fenders, or on the wheels somehow. Get away from a scenario where you are behind one and it reads "Cadillac' and 'Fleetwood' and '4.2TT' AND 'AWD'. No longer necessary to hammer the consumer that way.

 

NOT in favor of coding drive wheels and engine option into the model name, adds needless complexity.

 

- - - - - 

I don't think "Dare Greatly' is bad at all, BTW.

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Respect the input SMK, Please provide your layout of a car naming for 4 door Sedans and 2 door coupes plus the SUV / Truck segment. 

 

Interesting as I had no Idea about the MB tag line when I came up with mine. MB problem is that their CLA is like all the others in the family and seems to be just a selfish I am better than all the rest of the MB product line. I was thinking of a slogan over all to be applied to the whole family.

 

I like I suspect many others am not a fan of the Piss Poor Dare Greatly tag line.

 

Mercedes used "Unlike Any Other"  and "Engineered like no other car" for a lot of the 80s and 90s as their slogans.

 

I did put my line up, I am not opposed to multiple body styles on one name, I think Eldorado is iconic for Cadillac as a 2-door, so I would make that a unique offering as their top end coupe in a mid-size vehicle.  

 

Cars:

 

Calais: compact sedan/hatchback

Lasalle: small sedan/coupe/convertible

Seville: mid-size sedan

Eldorado: mid-size coupe/convertible

Fleetwood:  full size sedan

 

SUV/Crossover:

Avignon: small crossover

Alicante: mid-size crossover

Imaj: large crossover

Escalade: large SUV

Edited by smk4565

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My point of view is if you build a great car the name matters little.  La Ferrari is dumb but yet people will pay millions and wait for over a year to take delivery. 

 

I think too many enthusiast put too much time into names and too little into the product. A name may help a bad car but a good car will sine even if it is labeled poorly. 

And please no one pull up the Nova hoax that never happened. 

As for Cadillac no one really cares about the past under 60 and if you do get with it. The old names mean little in today's market. Too often if they do it is the winter beater your neighbor owns rusting out in the street. 

 

If you want to really effect change and if you have to use a name you need new names. Elmiraj was brilliant. nice play on words in of an exotic but racy location. 

The fact is the Germans pump out high dollar cars and make billions on numbers which is proof names mean little. 

 

There was a time when advertising like the old Fitzpatrick Pontiac adds really conjured up images that most never would see in person. Today with global travel and the web people just don't care or dream as much. They are too damn busy videoing their brother trying to skate board off the roof to post to You Tube. 

 

So old names are out. 

Next new names that mean nothing. What a waste and so Asian. 

 

Names need to mean something and they need to reach out to more than one old age group. The show car names Cadillac have been ok with some and others a waste. I would search for exotic names that mean something to people under 40 and go with that. 

 

Sorry I am just tired of this old debate where some want to relive their youth 50 plus years ago and think a name is going to change the out come in this game. 

 

Fix the product and you will fix what ails the company. 

If anyone thinks an Escalade is selling so well because of the name you had better look at what it is. Large expressive top of the line SUV could be called anything and sell as well. 

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Large expressive top of the line SUV could be called anything and sell as well.

Agreed : if the vehicle is great, it doesn't matter if 50+ yr olds remember a name from decades past but no one else does. Like you say- the name doesn't matter as long as it's a word instead of yet another meaningless alpha-numeric. 

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Rename CT6 Deville.

Rename CTS Seville.

Obviously call any sedan more expensive than CT6 (Deville) the Fleetwood. 

Drop ATS.  If they keep it, they can call it Cimarron or Series 62 for all I care. 

Keep Escalade.  I don't care what they call XT5 and future crossovers. 

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Cadillac loves French and Spanish names.

 

Cars:

 

Calais: compact sedan/hatchback

Lasalle: small sedan/coupe/convertible

Seville: mid-size sedan

Eldorado: mid-size coupe/convertible

Fleetwood:  full size sedan

 

I'd skip a full size coupe since that is such a tiny segment, and position Eldorado about $5-10k above the Seville.

 

SUV/Crossover:

Avignon: small crossover

Alicante: mid-size crossover

Imaj: large crossover

Escalade: large SUV

 

For a slogan I would go with "Since 1902" it is doesn't have clever marketing speak, but it reminds people they have been around a really long time.

 

G. David Felt

Staff Writer Alternative Energy - www.CheersandGears.com

 

Cadillac Naming Convention, Time to Show your Marketing Mastery!

 

We have had many threads in many auto lines that always hit upon if the Alpha Numeric naming is the best it can be or not. Some love the german branding of the names, while others hate it. Many have stated it is time to bring back the names to Cadillac.

 

With this, I am bringing to the Cadillac forum this naming thread so that you can lay out YOUR CHOICE of names, how they would be used in the auto line up and for fun add in YOUR MARKETING MESSAGE, or TAG Line!

 

I will start this off with my own listing of how I feel Cadillac should cover their auto family line of names. To me a Sedan is a 4 door auto, Coupe is a 2 door auto, time to clearly show which is which and bring back the proper room and space into the luxury line. No more blindly and dumbly following the germans or anyone else. Show what America Luxury is and tune it based on proper marketing clinics with feedback from the public.

 

CARS

 

ATS/CT3 - Sedan - Ciel-4, Ciel-4 EV, Ciel-4 Sport, Ciel-4 V & Coupe - Ciel-2, Ciel-2 EV, Ciel-2 Sport, Ciel-2 V

CTS/CT5 - Sedan - Converj-4, Converj-4 EV, Converj-4 Sport, Converj-4 V & Coupe - Converj-2, Converj-2 EV, Converj-2 Sport, Converj-2 V

CT6 - Sedan - Eldorado-4, Eldorado-4 EV, Eldorado-4 Sport, Eldorado-4 V, & Coupe Eldorado-2, Eldorado-2 EV, Eldorado-2 Sport, Eldorado-2 V

CT7 - Sedan - Elmiraj-4, Elmiraj-4 EV, Elmiraj-4 Sport, Elmiraj-4 V & Coupe - Elmiraj-2, Elmiraj-2 EV, Elmiraj-2 Sport, Elmiraj-2 V

CT8 - Sedan - Imaj-4, Imaj-4 EV, Imaj-4 Sport, Imaj-4 V & Coupe - Imaj-2, Imaj-2 EV, Imaj-2 Sport, Imaj-2 V

 

SUVS / TRUCKS

 

Escalade - Stays Escalade, Escalade ESV, Escalade EXT (Well Established, no need to change)

XT7 - Provoq, Provoq EV, Provoq Sport, Provoq V

XT5 - Mahir, Mahir EV, Mahir Sport, Mahir V

SRX/XT3 - Enejik, Enejik EV, Enejik Sport, Enejik V

XT1 - Ajil, Ajil EV, Ajil Sport, Ajil V

 

Marketing Tagline

 

Like No Other, Cadillac!

 

Problem with the slogan:

AAEAAQAAAAAAAAKeAAAAJDYwNGU0MjM1LWU1OTIt

I like your car model names. Looks like a list I had many years ago when the present names were coming along.

 

Lasalle for ATS. Lasalle was the sub brand of Cadillac many years ago so why not their sub model today?

Saville for CTS. Saville was the mid-sized euro focused model when it came out in the 1970's so Perfect.

Daville for XTS. Daville was the large Cadillac positioned below the more premium large model so if they keep it around Perfect.

Fleetwood for CT6. Need I say more? With these models I would also add Coupe for coupe models and Sedan for sedans as in Coupe Lasalle for ATS Coupe like the classy old days. You have a rich history Cadillac so TAKE ADVANTAGE OF IT!!!

 

I would have a large Coupe named Eldorado loosely based on the CT6 positioned as a more expensive model in the lineup as well. Then I would find a naming scheme for the crossovers/SUV's based around Escalade in differing sizes and or marketing positions. Its a well known name now and it could be used across the crossover/SUV range!

Edited by Carguy

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What I personally think would be GREAT for Cadillac to do is use iconic United States cities or landmarks for their cars.

New York

LA(Los Angeles)

Chicago

Detroit

Dallas

Houston

Pittsburgh

New Orleans

St. Louis

Atlanta

You could add historically significant towns/locations like Gettysburg or Normandy(I know it isn't a US location but it is very historically significant to our country). There are probably a dozen other huge major battle ground with historical significance that could be used.

I just think it would be an awesome way to keep it American, make it's name mean something, and it isn't an alphanumeric jumble that a lot of non-car people don't understand at all.

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Not liking it in the least, ccap.
First thing I think of is the laundry list of random negatives one could them attach to a model with a derogatory intent.

2nd thing is sports teams.

 

Cadillac has half a century of foreign city names in their past, no real connection with American locations comes to mind other than a short-lived run with 'Park Avenue'.

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What I personally think would be GREAT for Cadillac to do is use iconic United States cities or landmarks for their cars.

New York

LA(Los Angeles)

Chicago

Detroit

Dallas

Houston

Pittsburgh

New Orleans

St. Louis

Atlanta

You could add historically significant towns/locations like Gettysburg or Normandy(I know it isn't a US location but it is very historically significant to our country). There are probably a dozen other huge major battle ground with historical significance that could be used.

I just think it would be an awesome way to keep it American, make it's name mean something, and it isn't an alphanumeric jumble that a lot of non-car people don't understand at all.

Gotta pass on the city naming thing, after all we are trying to build and sell a global brand. We need more global planet wide names.

 

Course I am sure ganges in various cities would love it.

 

You can see it now, I drive a Cadillac Dallas North Side Edition!  :bowl:  Rollin  :bowl:  Rollin  :bowl:

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Not liking it in the least, ccap.

First thing I think of is the laundry list of random negatives one could them attach to a model with a derogatory intent.

2nd thing is sports teams.

 

Cadillac has half a century of foreign city names in their past, no real connection with American locations comes to mind other than a short-lived run with 'Park Avenue'.

Awwww dang.. lol

I actually thought I had a good idea goin for them. I didn't think about the sports teams. I just thought it was good because it was 100% American and had some actual value behind it other than a random name or just another old name being reused.

I don't care that they've had foreign names, bring $h! back to AMERICA! Why NOT bring names back to America? Is there any other form of naming that could/would represent America?

What I personally think would be GREAT for Cadillac to do is use iconic United States cities or landmarks for their cars.

New York

LA(Los Angeles)

Chicago

Detroit

Dallas

Houston

Pittsburgh

New Orleans

St. Louis

Atlanta

You could add historically significant towns/locations like Gettysburg or Normandy(I know it isn't a US location but it is very historically significant to our country). There are probably a dozen other huge major battle ground with historical significance that could be used.

I just think it would be an awesome way to keep it American, make it's name mean something, and it isn't an alphanumeric jumble that a lot of non-car people don't understand at all.

Gotta pass on the city naming thing, after all we are trying to build and sell a global brand. We need more global planet wide names.

 

Course I am sure ganges in various cities would love it.

 

You can see it now, I drive a Cadillac Dallas North Side Edition!  :bowl:  Rollin  :bowl:  Rollin  :bowl:

dang.. lol

Why does it have to be global names just because the brand is global? It's an American iconic brand.

I mean if that is the case we could go with globally powerful cities but that just seems awkward..

Ohhhh well, just an idea that I thought was actually awesome. Apparently not so much.. lol

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Not liking it in the least, ccap.

First thing I think of is the laundry list of random negatives one could them attach to a model with a derogatory intent.

2nd thing is sports teams.

 

Cadillac has half a century of foreign city names in their past, no real connection with American locations comes to mind other than a short-lived run with 'Park Avenue'.

Awwww dang.. lol

I actually thought I had a good idea goin for them. I didn't think about the sports teams. I just thought it was good because it was 100% American and had some actual value behind it other than a random name or just another old name being reused.

I don't care that they've had foreign names, bring $h! back to AMERICA! Why NOT bring names back to America? Is there any other form of naming that could/would represent America?

 

What I personally think would be GREAT for Cadillac to do is use iconic United States cities or landmarks for their cars.

New York

LA(Los Angeles)

Chicago

Detroit

Dallas

Houston

Pittsburgh

New Orleans

St. Louis

Atlanta

You could add historically significant towns/locations like Gettysburg or Normandy(I know it isn't a US location but it is very historically significant to our country). There are probably a dozen other huge major battle ground with historical significance that could be used.

I just think it would be an awesome way to keep it American, make it's name mean something, and it isn't an alphanumeric jumble that a lot of non-car people don't understand at all.

Gotta pass on the city naming thing, after all we are trying to build and sell a global brand. We need more global planet wide names.

 

Course I am sure ganges in various cities would love it.

 

You can see it now, I drive a Cadillac Dallas North Side Edition!  :bowl:  Rollin  :bowl:  Rollin  :bowl:

 

dang.. lol

Why does it have to be global names just because the brand is global? It's an American iconic brand.

I mean if that is the case we could go with globally powerful cities but that just seems awkward..

Ohhhh well, just an idea that I thought was actually awesome. Apparently not so much.. lol

 

Howe about the 7 wonders of the world labels? We could cover some awesome places with proper names that would be global and let the auto's speak their American roots as is.

 

Come up with a series of Cars, SUVs and Trucks based on Iconic places around the world. :P

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    • By William Maley
      Chevrolet’s Retail Sales Outperform the Industry
      Retail Crossover Sales Soar at Chevrolet, Cadillac, Buick and GMC; Commercial and Government deliveries up sharply DETROIT — General Motors (NYSE: GM) today reported 245,387 deliveries in the United States in November, with large year-over-year increases in sales of Chevrolet, Cadillac, Buick and GMC crossovers to individual “retail” customers.
      Chevrolet crossovers were up 16 percent, driven by a 59 percent increase for the Traverse, which had its best November retail and total sales ever. The Bolt EV had its best month yet. The Cadillac XT5 was up 11 percent. Buick crossovers were up 20 percent after Enclave deliveries more than doubled. Envision deliveries were up 2 percent. Buick’s new Avenir premium sub-brand is off to a strong start. About 30 percent of 2018 Enclave deliveries are Avenir models. GMC crossovers were up 11 percent, driven by a 4 percent increase for the Acadia and a 20 percent increase for the Terrain, which gained a full point of segment share month over month as availability grew. Overall retail sales were essentially equal to last November. Commercial and government deliveries were up a combined 7 percent, driven by a 30 percent increase in full-size pickup sales and a 35 percent increase for the Chevrolet Tahoe PPV (Police Pursuit Vehicle). Total fleet sales were down 13 percent after a 24 percent reduction in daily rental deliveries. Total sales were down 3 percent.
      Crossovers, strong SUV sales and a record November for GMC Denali sales helped the company’s average transaction prices (ATPs) surpass $37,000 for the first time ever. GM’s ATPs were about $4,500 above the industry average and nearly $2,000 higher than any domestic competitor.
      Chevrolet Momentum
      Retail sales for Chevrolet were up 2 percent year over year, while the retail industry is expected to be up about 1 percent. It was Chevrolet’s best retail November performance since 2004.
      The brand’s strong year-over-year retail performance extended to passenger cars, SUVs and pickups, which helped the brand outperform the industry: 
      Colorado deliveries were up 18 percent for its best November ever. The Tahoe and Suburban were up a combined 12 percent. Chevrolet passenger cars were up 1 percent, with the Corvette, SS, Impala, Sonic and Spark all posting sharply higher sales.   Strong Economic and Sales Outlook
      “More vehicles are sold in December than any other month and we are very well positioned because we have momentum in so many segments, but especially in crossovers,” said Kurt McNeil, U.S. vice president of Sales Operations. “When we close the books on 2017, GM will show very healthy inventory levels, significantly lower daily rental sales for the third year in row, and the best year in our history for crossover deliveries by far.”
      “U.S. economic growth has stepped up and we expect the momentum will carry over to 2018,” added GM Chief Economist Mustafa Mohatarem. “Employment continues to grow at a solid pace, wage growth will accelerate and consumer confidence just hit a 17-year high, so industry sales should remain strong.”
      Other November Highlights
      GM’s ATPs were up more than $650 from October and more than $1,400 from a year ago. GM is on track to close 2017 with significantly fewer vehicles in stock than it had in December 2016. GM’s November incentive spending was an estimated 12.9 percent of ATP, per JD Power PIN, which is in line with the industry average. Spending was down 0.3 percentage points from October and 0.8 points year over year.
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