May 2017: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports U.S. Sales for May 2017

• Total TMNA, Toyota and Lexus divisions set May sales record light trucks
• Toyota division SUVs up nearly 20 percent
• Lexus NX sees new best-ever May, up 24.3 percent

PLANO, Texas, June 1, 2017 /PRNewswire/ -- Toyota Motor North America (TMNA) Inc., today reported its U.S. May 2017 sales of 218,248 units, a decrease of 0.5 percent from May 2016 on a volume basis. With one more selling day in May 2017 compared to May 2016, sales were down 4.5 percent on a daily selling rate (DSR) basis. 

Toyota division posted May 2017 sales of 192,847 units, up 0.1 percent on a volume basis, and down 3.9 percent on a DSR basis.   

"Although down from last year, the auto industry is still enjoying a solid year in 2017, with light trucks continuing to shine," said Jack Hollis, group vice president and general manager, Toyota division. "We continue to see the SUV segment leading the way, with a best-ever May for RAV4, Highlander, and overall light truck for the Toyota division, where inventory remains at healthy levels for our customers during the summer buying season. We are also thrilled at how well the market is accepting our newest model, the C-HR, with its first full month of sales in May, as our dealers have started to build some inventory. So far, we are seeing strong interest from a younger demographic for the C-HR, which is exciting."

Lexus posted sales of 25,401 vehicles in May 2017, down 4.8 percent on a volume basis, and down 8.6 percent on a DSR basis. 

"As we press further into 2017, Luxury Utility Vehicles continue to lead Lexus sales, with a best-ever May for the NX and our total LUV lineup," said Jeff Bracken, Lexus group vice president and general manager. "But continued interest in utility vehicles is not our only news—sales of the LC 500 and LC 500h kicked-off in May to a great start, exceeding our expectations and allowing our new LC owners to experience amazing." 

May 2017 Highlights:

• Camry posts sales of 32,547 units
• Total TMNA, Toyota, and Lexus divisions all post new May record for light truck sales
• TMNA light trucks sales up 12.4 percent
• Toyota division light truck up more than 13 percent
• C-HR posts first full month of sales with 1,848 units
• RAV4 sales rise nearly 19 percent; a best-ever May
• Highlander up 22.5; a best-ever May
• 4Runner up more than 6 percent
• Tacoma up nearly 7 percent
• Tundra up 9.6 percent
• Lexus division LUV sales up 7.5 percent
• NX sets new best-ever May, volume up 24.3 percent, and up 19.3 on DSR basis
• LX up almost 38 percent on volume, and up 32.4 percent on a DSR basis

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
MAY 2017
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2017	2016	DSR %	VOL %	2017	2016	DSR %	VOL %
TOTAL TOYOTA	218,248	219,339	-4.5	-0.5	952,785	999,545	-4.7	-4.7
TOTAL TOYOTA DIV	192,847	192,657	-3.9	0.1	843,423	873,760	-3.5	-3.5
TOTAL LEXUS	25,401	26,682	-8.6	-4.8	109,362	125,785	-13.1	-13.1
YARIS IA (INCL SCI IA)	3,444	3,056	8.2	12.7	15,758	13,488	16.8	16.8
YARIS LIFTBACK	852	1,236	-33.8	-31.1	6,138	5,284	16.2	16.2
TOTAL YARIS	4,296	4,292	-3.9	0.1	21,896	18,772	16.6	16.6
iQ	0	1	-100	-100	0	5	-100	-100
xD	0	0	0	0	0	8	-100	-100
xB	0	135	-100	-100	0	2,553	-100	-100
tC	10	1,043	-99.1	-99	166	4,881	-96.6	-96.6
COROLLA IM (INCL SCI IM)	1,995	1,743	9.9	14.5	9,312	7,511	24	24
COROLLA SEDAN	30,942	34,872	-14.8	-11.3	136,164	151,243	-10	-10
TOTAL COROLLA	32,937	36,615	-13.6	-10	145,476	158,754	-8.4	-8.4
86 (INCL FR-S)	680	681	-4.1	-0.1	3,101	3,095	0.2	0.2
MIRAI	162	40	288.8	305	579	178	225.3	225.3
AVALON	2,872	3,779	-27	-24	14,215	20,013	-29	-29
PRIUS	10,022	12,517	-23.1	-19.9	46,364	56,378	-17.8	-17.8
CAMRY	32,547	36,916	-15.4	-11.8	147,434	167,200	-11.8	-11.8
TOTAL TOYOTA DIV. CAR	83,526	96,019	-16.5	-13	379,231	431,837	-12.2	-12.2
CT	825	797	-0.6	3.5	3,311	3,730	-11.2	-11.2
IS	2,367	2,879	-21.1	-17.8	10,225	14,351	-28.8	-28.8
RC	517	823	-39.7	-37.2	2,600	4,505	-42.3	-42.3
ES	4,228	5,373	-24.5	-21.3	17,134	22,833	-25	-25
GS	615	1,111	-46.9	-44.6	2,907	6,101	-52.4	-52.4
LS	317	712	-57.3	-55.5	1,555	2,349	-33.8	-33.8
LC	419	0	0	0	419	0	0	0
LFA	0	0	0	0	0	5	-100	-100
TOTAL LEXUS CAR	9,288	11,695	-23.8	-20.6	38,151	53,874	-29.2	-29.2
TOTAL TOYOTA CAR	92,814	107,714	-17.3	-13.8	417,382	485,711	-14.1	-14.1
SIENNA	10,434	11,485	-12.8	-9.2	46,696	56,809	-17.8	-17.8
C-HR	1,848	0	0	0	2,398	0	0	0
RAV4	38,356	32,261	14.1	18.9	150,646	138,535	8.7	8.7
FJ CRUISER	0	2	-100	-100	2	6	-66.7	-66.7
VENZA	0	31	-100	-100	11	503	-97.8	-97.8
HIGHLANDER	18,115	14,783	17.6	22.5	82,738	68,493	20.8	20.8
4RUNNER	11,014	10,352	2.1	6.4	53,098	46,058	15.3	15.3
SEQUOIA	964	1,126	-17.8	-14.4	5,349	5,303	0.9	0.9
LAND CRUISER	259	315	-21.1	-17.8	1,292	1,457	-11.3	-11.3
TOTAL TOYOTA DIV. SUV	70,556	58,870	15.1	19.9	295,534	260,355	13.5	13.5
TACOMA	17,654	16,544	2.4	6.7	78,153	79,226	-1.4	-1.4
TUNDRA	10,677	9,739	5.2	9.6	43,809	45,533	-3.8	-3.8
TOTAL TOYOTA DIV. PICKUP	28,331	26,283	3.5	7.8	121,962	124,759	-2.2	-2.2
TOTAL TOYOTA DIV. TRUCK	109,321	96,638	8.6	13.1	464,192	441,923	5	5
NX	5,009	4,031	19.3	24.3	21,426	19,221	11.5	11.5
RX	8,849	8,804	-3.5	0.5	38,329	41,367	-7.3	-7.3
GX	1,851	1,859	-4.4	-0.4	9,157	9,052	1.2	1.2
LX	404	293	32.4	37.9	2,299	2,271	1.2	1.2
TOTAL LEXUS TRUCK	16,113	14,987	3.2	7.5	71,211	71,911	-1	-1
TOTAL TOYOTA TRUCK	125,434	111,625	7.9	12.4	535,403	513,834	4.2	4.2
Selling Days	25	24			126	126
DSR = Daily Selling Rate
*NA Built Vehicles	TOYOTA  U.S. SALES SUMMARY
	MAY, 2017
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2017	2016	DSR %	VOL %	2017	2016	DSR %	VOL %
COROLLA	30,942	34,872	-14.8	-11.3	136,164	151,243	-10	-10
CAMRY	32,547	36,916	-15.4	-11.8	147,434	167,200	-11.8	-11.8
AVALON	2,872	3,779	-27	-24	14,215	20,013	-29	-29
YARIS IA (INCL SCI IA)	3,444	3,056	8.2	12.7	15,758	13,488	16.8	16.8
RAV4	17,580	17,641	-4.3	-0.3	70,483	77,173	-8.7	-8.7
VENZA	0	31	-100	-100	11	501	-97.8	-97.8
HIGHLANDER	18,115	14,783	17.6	22.5	82,738	68,493	20.8	20.8
SIENNA	10,434	11,485	-12.8	-9.2	46,696	56,809	-17.8	-17.8
SEQUOIA	964	1,126	-17.8	-14.4	5,349	5,303	0.9	0.9
TACOMA	17,654	16,544	2.4	6.7	78,153	79,226	-1.4	-1.4
TUNDRA	10,677	9,739	5.2	9.6	43,809	45,533	-3.8	-3.8
ES	3,335	3,532	-9.4	-5.6	12,864	11,906	8	8
RX	8,301	8,550	-6.8	-2.9	35,626	38,814	-8.2	-8.2
TOTAL	156,865	162,054	-7.1	-3.2	689,300	735,702	-6.3	-6.3
N.A VEHICLES % OF TOTAL	71.9%	73.9%			72.3%	73.6%
TOYOTA DIV. IMPORT CAR	13,721	17,396	-24.3	-21.1	65,660	79,893	-17.8	-17.8
LEXUS IMPORT CAR	5,953	8,163	-30	-27.1	25,287	41,968	-39.7	-39.7
TOYOTA DIV NA BUILT CARS	69,805	78,623	-14.8	-11.2	313,571	351,944	-10.9	-10.9
LEXUS NA BUILT CARS	3,335	3,532	-9.4	-5.6	12,864	11,906	8	8
TOTAL TOYOTA CARS	92,814	107,714	-17.3	-13.8	417,382	485,711	-14.1	-14.1
TOYOTA DIV. IMPORT TRUCK	33,897	25,289	28.7	34	136,953	108,885	25.8	25.8
LEXUS IMPORT TRUCK	7,812	6,437	16.5	21.4	35,585	33,097	7.5	7.5
TOYOTA DIV NA BUILT TRUCK	75,424	71,349	1.5	5.7	327,239	333,038	-1.7	-1.7
LEXUS NA BUILT TRUCK	8,301	8,550	-6.8	-2.9	35,626	38,814	-8.2	-8.2
TOTAL TOYOTA TRUCK	125,434	111,625	7.9	12.4	535,403	513,834	4.2	4.2
SELLING DAYS	25	24			126	126
DSR = DAILY SELLING RATE
	-- Current Month --				-- Calendar Year To Date --
	2017	2016	DSR %		2017	2016	DSR %
Toyota Prius Sedan	6,064	9,389	-38		27,635	39,944	-30.8
Toyota Prius V(only)	929	1,215	-26.6		4,474	6,185	-27.7
Toyota Prius C(only)	1,121	1,909	-43.6		6,182	10,218	-39.5
Toyota Prius PRIME(only)	1,908	4	45692		8,073	31	25942
Toyota RAV4 Hybrid	4,070	4,185	-6.6		17,061	15,527	9.9

 

[cp-the-nerd]

It makes me nauseous seeing the Camry and Corolla selling over 30k every month while being near the bottom of their respective classes.

[ykX]

9 minutes ago, cp-the-nerd said:

It makes me nauseous seeing the Camry and Corolla selling over 30k every month while being near the bottom of their respective classes.

Same way some people buy only Ford or GM, others buy only Toyota.  Maybe because their previous two Toyota's while boring were bulletproof and they could care less if they don't handle well or have old engine.

[cp-the-nerd]

10 minutes ago, ykX said:

Same way some people buy only Ford or GM, others buy only Toyota.  Maybe because their previous two Toyota's while boring were bulletproof and they could care less if they don't handle well or have old engine.

Anywhere else in the world, the auto markets are heavily biased toward domestic brands. America should be no different. The sad thing is that even among Japanese brands, Toyota doesn't deserve the sales crown.

[ykX]

Just now, cp-the-nerd said:

Anywhere else in the world, the auto markets are heavily biased toward domestic brands. America should be no different. The sad thing is that even among Japanese brands, Toyota doesn't deserve the sales crown.

Anywhere else in the world bias toward domestic brands created artificially by local governments taxing foreign automakers or subsidizing local ones.  US doesn't do that.  However, as a benefit most foreign automakers build their cars in US using US parts. In 2016 American-Made Index put Camry as number one, Accord as number two.  First US manufacturer car on that list is only in the six place with Chevy Traverse.

[David]

50 minutes ago, cp-the-nerd said:

It makes me nauseous seeing the Camry and Corolla selling over 30k every month while being near the bottom of their respective classes.

Shows us how many Lemmings are out in Society as willing sheeple. 

[cp-the-nerd]

53 minutes ago, ykX said:

Anywhere else in the world bias toward domestic brands created artificially by local governments taxing foreign automakers or subsidizing local ones.  US doesn't do that.  However, as a benefit most foreign automakers build their cars in US using US parts. In 2016 American-Made Index put Camry as number one, Accord as number two.  First US manufacturer car on that list is only in the six place with Chevy Traverse.

The "American Made" index is a crock of sh*t. They don't take into account engineering and design as well as corporate headquarters location. When you factor in actual global economic benefits, the list of best cars to buy in the interest of America is DOMINATED by Ford and GM, with a fair amount of Chrysler as well.

Source:
http://kogodbusiness.com/reports/auto-index/

[ykX]

1 minute ago, cp-the-nerd said:

The "American Made" index is a crock of sh*t. They don't take into account engineering and design as well as corporate headquarters location. When you factor in actual global economic benefits, the list of best cars to buy in the interest of America is DOMINATED by Ford and GM, with a fair amount of Chrysler as well.

Source:
http://kogodbusiness.com/reports/auto-index/

I agree that this is a better index to go by.  

So going by that index Camry is number eight, Accord is number five, Malibu is number four, Fusion is 39.  

So while top places are dominated by GM and Ford the most popular Toyota and Honda cars in top places as well.

 

[cp-the-nerd]

5 minutes ago, ykX said:

I agree that this is a better index to go by.  

So going by that index Camry is number eight, Accord is number five, Malibu is number four, Fusion is 39.  

So while top places are dominated by GM and Ford the most popular Toyota and Honda cars in top places as well.

 

The Accord is "#5" because they don't count ties as subsequent places. The Accord is behind 13 American cars:

Enclave
Traverse
Acadia
F150
Corvette
Equinox
Impala
Malibu
Malibu (prev. gen "classic")
Yukon
Escalade
Lacrosse
Tahoe/Suburban

And then the Camry is after, coincidentally, another 13 American cars. It's not close. Don't get me wrong, I'm glad automakers like Honda and Toyota create American jobs with their factories, I just have serious pet peeve about the "made in America" misnomer.

[ykX]

Just now, cp-the-nerd said:

The Accord is "#5" because they don't count ties as subsequent places. The Accord is behind 13 American cars:

Enclave
Traverse
Acadia
F150
Corvette
Equinox
Impala
Malibu
Malibu (prev. gen "classic")
Yukon
Escalade
Lacrosse
Tahoe/Suburban

And then the Camry is after, coincidentally, another 13 American cars. It's not close. Don't get me wrong, I'm glad automakers like Honda and Toyota create American jobs with their factories, I just have serious pet peeve about the "made in America" misnomer.

Don't compare apples to oranges, I compared Accord,Camry to Malibu and Fusion.

 Also it is not 13 places, there are three cars in the first place with the same rating, eight cars in the fourth place with the same rating.  

The difference in rating between Malibu and Accord is 1.5% (82.5 vs 81).  If you gave an example might as well stick to it.

I also would like to add that if it would not be for the competition in the US market we would still be driving $h! boxes US automakers used to build not that long ago.

 

[cp-the-nerd]

4 minutes ago, ykX said:

Don't compare apples to oranges, I compared Accord,Camry to Malibu and Fusion.

 Also it is not 13 places, there are three cars in the first place with the same rating, eight cars in the fourth place with the same rating.  

The difference in rating between Malibu and Accord is 1.5% (82.5 vs 81).  If you gave an example might as well stick to it.

I also would like to add that if it would not be for the competition in the US market we would still be driving $h! boxes US automakers used to build not that long ago.

 

YOU started the "American Made" argument by pointing out Camry and Accord were number 1 and 2 overall with the first American car of any kind coming in at 6th. It's totally fair game for me to retort by pointing out how many American cars are actually better for the domestic economy.

And yes, I pointed out the tie system. Fact is, 13 cars are ahead of the Honda Accord in 4 grouped ties. Most scored lists would not call the Accord "5th place." If you tie someone for a gold medal in the olympics, the next place doesn't get silver, they get bronze. The Accord is 14th by normal metrics because 13 models scored better.

Now you want to say "yeah well, compare to midsize cars." Fine, both the current and previous gen Malibu are better for America.

[ykX]

9 minutes ago, cp-the-nerd said:

Now you want to say "yeah well, compare to midsize cars." Fine, both the current and previous gen Malibu are better for America.

Yes, by a very low margin while Fusion is significantly worse then Camry and Accord going by the index which I admitted is better.

The whole argument started when you said that in other countries they tend to buy domestic cars more.  The situation is different due to government involvement and due to places of engineering and manufacturing.

Don't understand me wrong I am all for buying US made products, I am engineer and my livelihood depends on manufacturing and engineering staying in US, but Toyota and Honda invest a lot in the US and it is simply not fair to disregard that.

 

[cp-the-nerd]

14 minutes ago, ykX said:

Yes, by a very low margin while Fusion is significantly worse then Camry and Accord going by the index which I admitted is better.

The whole argument started when you said that in other countries they tend to buy domestic cars more.  The situation is different due to government involvement and due to places of engineering and manufacturing.

Don't understand me wrong I am all for buying US made products, I am engineer and my livelihood depends on manufacturing and engineering staying in US, but Toyota and Honda invest a lot in the US and it is simply not fair to disregard that.

 

Well neither of us have proof one way or another that foreign markets would naturally buy non-domestic brands in similar proportion to their own product. I would use the logic that people rooting for sports teams don't equally distribute among teams, they largely support local first, successful teams second, and the rest are down to random preferences. The D3 may have been "losers" for 20 years, but they've been a "winning team" for nearly the past decade.

And yes, the argument is about brands as a whole, so when domestics dominate the Kogod list, it's a relevant point. Camry and Accord are just smaller pieces of a bigger picture.

[Stew]

The Camry is what ist is.  I never thought I would own one, but am now glad i did.  Is a barn burner?  Nope, the Bug does that just fine.  What is.....  Comfortable, roomy, excellent ride, feels m0ore solid at 85k miles than most domestics i have driven brand new.  , fuel mileage that puts the EPA ratings to shame (averaging mid 30s), and I have confidence in it, which is a rare thing for me.  On top of that, it is built right here in my home state and I know a number of people who work in the factory.  As for the fun to drive part, TNGA seems poised to make it one of the most engaging in the midsize arena. 

[A Horse With No Name]

On 6/1/2017 at 1:09 PM, cp-the-nerd said:

It makes me nauseous seeing the Camry and Corolla selling over 30k every month while being near the bottom of their respective classes.

Agreed...!

Supposedly the new 2018 Camry is better, but methinks it won't be as nice as a Malibu...