GM News: GM Finally Gets the Approval To Use the Corvette Emblem In Australia

[William Maley]

After three years of fighting, General Motors has finally gotten the green light from IP Australia to use the Corvette emblem in the country.

Wheels Magazine reports that Australia's governing body on trademarks has rejected GM's application for the Corvette emblem four different times. The initial rejection by IP Australia was due to yellow-on-red bowtie used on the emblem looking similar to the Red Cross, "a symbol protected under international law and with deep ties to Australia’s wartime history," according to Wheels. The international law in question is the Geneva Conventions Act of 1957 which states the emblem can only be used during times of war or conflict as a “do not fire upon” marking.

But there are some strings attached to GM's victory.

“It is a condition of registration that, in use, the cross device contained within the trade mark will be rendered in colours other than red on a white or silver background, or white or silver on a red background,” said IP Australia.

This is some good news for GM as rumor has it that the next-generation model - the rumored mid-engine one - is destined for Australia.

Source: Wheels

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[David]

How the hell does IP Australia think the red cross image looks like the corvette image?

Me think some other moron is trying to trademark the corvette emblem as their own.

[Robert Hall]

Seems like a lot of work to sell maybe 20 cars?   Doesn't look anything like the red cross emblem.

[oldshurst442]

 

In other words...there are some Australian legal people that want to be...um...given some sort of monetary gratuity hush hush style...

[aurora97]

Was Australia expecting the Red Cross to come in and rescue their dying car manufacturing industry?