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Cadillac Sales up 14 percent in February Chevrolet and GMC Crossover Demand Surges Enclave, Cars Drive Buick Sales Increase

  • Best February ever for GMC Acadia and Chevrolet Equinox and Traverse
  • Double-digit growth for GMC Terrain and Chevrolet Suburban
  • Commercial deliveries up 15 percent

DETROIT — General Motors (NYSE: GM) today reported 220,905 car, crossover and truck deliveries in the United States in February.

  • Cadillac saw a 14 percent sales increase versus a year ago, driven by the XT5, ATS and the Escalade.
  • Since the beginning of 2018, the Cadillac Escalade has gained significant retail market share and posted large increases in average transaction prices (ATPs) despite new competition in the segment. Through February, Escalade retail sales are up 10 percent, retail segment share is up 3 percentage points and transaction prices are considerably higher, rising about $1,400 per unit to more than $82,700.
  • Chevrolet’s crossovers were up 7 percent compared to a year ago, with the Equinox, Traverse and Bolt EV posting their best-ever February sales. The Chevrolet Suburban and Colorado also had very strong February sales, with deliveries up 28 percent and 7 percent, respectively.
  • GMC crossovers were up 19 percent, with the Terrain posting a 17 percent year-over-year increase, and the Acadia was up 22 percent.
  • A 6 percent gain for the Buick Enclave, which is all-new for 2018, and a 33 percent increase in Buick car deliveries drove a 1 percent increase for the brand.
  • A strong mix of truck and crossover deliveries, a significantly higher mix of 2018 models compared with key competitors and sharply lower incentives year over year helped GM improve ATPs by about $750 per unit, according to J.D. Power PIN estimates.
  • Fleet sales were up 7 percent, driven by a 15 percent increase in Commercial deliveries.

Calendar year to date, Commercial deliveries are up 33 percent, due to a combination of strong products, business confidence and tax reform. Much of the gain was in full-size pickup trucks, underscoring the strength of the U.S. economy. Small business deliveries also helped drive sharply higher sales of large vans.

“Consumer confidence is at its highest level since 2000, the economy is strong, our newest products are selling very well and we have successfully managed the transition to the 2018 model year far better than most of our competitors,” said Kurt McNeil, U.S. vice president, Sales Operations. “Customer demand, GM’s new products and upcoming launches are in perfect tune.”

Later today, GMC will unveil its all-new 2019 Sierra and Sierra Denali light-duty pickups. On March 7, Chevrolet will unveil the all-new 2019 Chevrolet Silverado 4500HD and 5500HD, which are chassis cab trucks designed for commercial and small business customers. Later this month, Cadillac will unveil its first-ever XT4 crossover.  

Other GM Highlights (vs. 2017)

  • GM sales were down 6.9 percent in total and 10 percent on a retail basis compared to an exceptionally strong February 2017. Last year, GM had record sales of crossovers, large SUVs and pickups. The light vehicle SAAR was 17.5 million units, compared with about 17.1 million today.
  • GM’s incentive spending as a percentage of ATP was 13.2 percent, down 1.7 percentage points. Incentive spending for GM was down more than $500 per vehicle, while the industry average was down $64. About half of major automakers increased spending.

General Motors Feb 2018.jpg

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Surprised by the Regal big sales gain. Bolt is solid for the month. Over all not bad for coming off a record year before and still keeping solid sales overall.

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Buick sedans did well, but Impala lost about 4,000 sales.  Cadillac sedans maybe have found a bottom and leveled off now.  The Chevy SUVs and Acadia did well, while Ford struggled, but the F150 is beating the Silverado/Sierra pretty easily.

I think Bolt overtaking Volt is interesting because it shows people would take an EV over a plug-in hybrid sort of car when looking at similar price and the same brand.

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