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William Maley

Lexus News: Lexus Adds the ES To Their Japan Lineup

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It may not seem like big news that late last month that Lexus launched the seventh-generation ES in Japan. But it becomes that when you consider that Lexus has never sold the ES outside of the U.S. and China for most of its life. Plus, Lexus has only been on sale in Japan since 2005.

The introduction of the ES is somewhat surprising, considering sales of full-size cars are falling in the country. But Lexus believes the ES can buck that trend as there is "expanding demand for premium rides", and the vehicle being aimed at executives between their 40s or 50s. The company is also planning to ramp up marketing efforts on the sedan. One example is hour-long test drives of every Lexus model at the Lexus Meets lounge in Tokyo.

It seems to be paying off as Automotive News reports that model has 2,000 preorders - 70 percent of those are current Lexus customers. Lexus has set a sales of 350 models per month.

"We are still a young brand. We will offer experiences that surprise new customers through marketing and step up our exposure," said Lexus International President Yoshihiro Sawa.

Source: Automotive News (Subscription Required)


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I actually like the ES, but am in a bit of a minority here on that.

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WOW I am actually not surprised by how many Crowns Toyota Sells that they did not have this on sale sooner. Should do well even in a tiny little country like Japan. Status is everything there.

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A small Lexus in Japan does make a lot of sense.  They rarely sell an LS series or a GX series over there anyway.

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      This week marks my first review vehicle for 2020 - the Lexus UX 200 F-Sport. This one comes equipped with such items as F-Sport exterior package, 18-inch wheels, Lexus Enform with Apple CarPlay  compatibility;  Wi-Fi connectivity, and a 10-way power driver's seat. Options on this vehicle include blind spot monitoring, heated front seats, heated steering wheel, heads-up display, navigation, and a windhield de-icer - the last one being quite important as we had an ice storm roll through last night.
      Power comes from a 2.0L DOHC four-cylinder with 169 horsepower. This is likely the same engine I had in my 2019 Toyota Corolla SE hatchback I reviewed last month. This is paired with a CVT and front-wheel drive. Disappointingly, Lexus isn't offering all-wheel drive on the UX 200. To get that, you need to climb up the UX 250h. 
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