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Industry News: Fiat Chrysler and PSA Group Unveil Their New Merged Name: Stellantis


William Maley

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We'll excuse you if you forgot that Fiat Chrysler Automobiles and PSA Group have been working towards finalizing their merger considering the state of the world at the moment. But the two are making serious headway as they have announced the new name of the multi-national corporation that will form once the two merge. Meet Stellantis.

Don't worry, you're not the only who is thinking "What" or thinking of some clever joke to make fun of this name. We'll let the two explain what this name means?

Quote

STELLANTIS is rooted in the Latin verb “stello” meaning “to brighten with stars.” It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.

Yeah, if this doesn't like something from a branding agency, we don't what does.

We should note here that Stellantis will only be used at a corporate level, not as a individual brand for vehicles.

Source: FCA
Press Release is on Page 2


STELLANTIS: The Name of the New Group Resulting From the Merger of FCA and Groupe PSA

July 15, 2020 , Vélizy-Villacoublay, France and London - In a major step as they move toward the completion of their 50:50 merger as defined in the Combination Agreement announced on December 18, 2019, Peugeot S.A. ("Groupe PSA") and Fiat Chrysler Automobiles N.V. ("FCA") (NYSE: FCAU / MTA: FCA) today announce that the corporate name of the new group will be STELLANTIS.

STELLANTIS is rooted in the Latin verb “stello” meaning “to brighten with stars.” It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts. STELLANTIS will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades. The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.

The process of identifying the new name began soon after the Combination Agreement was announced and the senior management of both companies have been closely involved throughout, supported by Publicis Group.

The STELLANTIS name will be used exclusively at the Group level, as a Corporate brand. The next step in the process will be the unveiling of a logo that with the name will become the corporate brand identity. The names and the logos of the STELLANTIS Group’s constituent brands will remain unchanged.

As previously stated, completion of the merger project is expected to occur in the first quarter of 2021, subject to customary closing conditions, including approval by both companies’ shareholders at their respective Extraordinary General Meetings and the satisfaction of antitrust and other regulatory requirements.


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So we now have the ultimate auto company Hooker Run in Stiletto's using a Latin verb of Stellantis to avoid the red light district jokes.

May the Jokes begin on how much one paid for that auto!  :P 

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So now that FCA and PSA is using Stellantis, I like the IDEA of the name.  Basically, it is the same as GM back in the early 1900s when they were acquiring Cadillac and Buick and Oldsmobile.  The name itself is OK.

https://www.thedetroitbureau.com/2020/07/fca-psa-pick-name-for-post-merger-company-stellantis/

Edited by riviera74
adding more info
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It's slightly stupid.

I didn't mind FCA.

Stellantis reminds me of the renaming of what was salvaged of (highly full of themselves) Arthur Andersen as "Accenture," with all of these new corporate names of the last 2 decades having this ethereal, intergalactic ring to them.  Accenture is kinds of weird, too.  It sounds like something related to cosmetics.

As for Stellantis, I think of this:

9e31fd02142324755e4ff159f897c825

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