I find it appealing to have Buick name one of their EVs as Electra. It is a name from their past so its a no brainer for them to use it.
But...many folk dont even know its a former Buick name of the past so maybe using Electra could be seen as cliché, tacky and cheesy. Maybe folk that KNOW its a Buick name of the past will also think its cliché, tacky and cheesy.
Like it was pointed out though by @Robert Hall, Electra fits Buick's current (yes, pun intended!!!) naming scheme.
Buick could make it work if they hired this lovely and very sexy lady to peddle it.
Just replace the tri-star logo in the background with the tri-shield and voila! A marketing campaign has been born!!!
@balthazar asked what other names we could we dream up of for EV Buicks.
I got one! As with Electra, and its related to the Electra, its a Buick name of the past. And as Robert mentioned, put the Ultra tag on it for EV if you wanna!!!
With a twist though. Park (Electric) Avenue. The Avenue Avenir Ultra for the really really upscale EV from Buick. Call up Eddy to have the rights to the music and voila! Marketing campaign #2!
And Im not joking. Im serious.
The Buick Avenue has a nice ring to it for an urban sized EV CUV.
For a less serious take.
If Buick was to go alphanumeric on us...I think a Buick EMF would rock it!
EMF for Electromotive Force and also know as English Motherphoquer!
Now wouldnt THAT kick ass???!!!
Get the rights to EMF's I get knocked down but I get up again and it could be Buick's battle cry in making a comeback!
How can the song NOT bring back Buick from the dead???!!! Lyrics like "Pissing the night away" is almost CERTAIN to hit consumers in the heart with feelz!!!
'Xcept the song is not from EMF... They sang "You're Unbelievable"
Oh well, I didnt say I was a marketing genius...