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Porsche is just one of those companies that I could get behind. You almost never hear about quality issues, only extremely high praise for their quality. They just seem to make great products. If I had the money, I could see myself being a Porsche-only household. They just don't seem to make anything that's mediocre or middle of the pack, EVER. The only "real" downside(assuming I had the money) would be, I'd want a V8 in my sports car, simply for the sounds. I'd be thrilled to have a Taycan Cross Tourismo, Cayenne, and a manual 911 Targa in the garage. It's only like half a mil worth of vehicles though..? ~150k for a Targa 4S ~150k for a Taycan GTS Cross Tourismo ~170k for a Cayenne Turbo S E-Hybrid

2016 was their peak, 2017 just 2000 cars less, as was 2015. Quite stable in the 370s for those 3 years. Tesla really got going with Model 3 and Y in 2018, so that probably hurt Mercedes, and then the pandemic years. Also look at their market share 2020 was their best year yet, 2021 their second best year. And dropping from 374k to 329k isn't as bad as a drop from 182k to 128k, Cadillac lost like 1/3 of their volume.

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I was just trying to keep it semi-realistic. Daily for me and wife then one toy. You could easily slash 50k off each of these for a lesser model, I was just dreamin' some. Panamera has always been one of the ugliest yet highest praised vehicles to me. I would never own one simply based on how ugly they are.

The Nautilus/Edge seem to be somewhat overlapped from below by the Corsair/Escape and above by the Aviator/Explorer. What about a Lincoln Bronco variant to take on the Defender? Could be interesting...

I totally get the desire for a V8 and the sound of the engine, while I never have been in the Porsche Taycan and I doubt I would fit, everything I read about their first EV is that it drives like any other Porsche and is extremely enthralling to feel the low punch in the gut off the line and any time you punch the accelerator. My gut feeling is we will see people other than more hardcore auto enthusiasts that feel they must have the motor sound, will embrace EVs heavily once there are options. I truly think that if Chevrolet delivers a quality EV in the Equinox for a starting price of $30K, they will grab considerable market share.

Hasn't it been known the Nautilus/Edge are being replaced with something electric? I'm assuming you're talking strictly sales numbers, not praise the vehicles themselves actually get? They get plenty of praise from automotive journalists but their sales aren't very good. I've said it many times, it takes time to overcome what they did in the 90's-2015ish. They built in such bad brand recognition that it just takes time to overcome that(assuming the products are actually very good - which they are now).

Cadillac at least is in the top for JD Powers quality, rating and recommended buy and I also see BMW, but I do not see Mercedes. So how is being rated top and selling with one of the highest ATP as a luxury division not flying high when Mercedes has had to push into the low end to keep sales going and profits going? Yes Lincoln needs work and has an uphill fight ahead of them, but I do not think they are out yet. I would be more worried about a company that has to produce thousands of generic blah looking auto's and sell on a badge at low atp than a company that sells the most trucks at some very high atp's.

This is Cadillac's problem, sales since 2013: It has basically been a steady decline, and 2021 was probably a record year for the Escalade, they sold over 40,000 of them (up 65%). The rest of the lineup outside of the Escalade is really performing poorly. Cadillac has a good ATP because the Escalade is 1/3rd of their sales. And at the rate they are going, they'll kill off CT4 and CT5 in a few years so sales will drop, ATP will go up. Although there is an XT3 crossover test mule driving around, yet to be seen what that is or what market it is for. Now that that full size SUV segment has Wagoneer/Grand Wagoner and a new Lexus Land Cruiser, plus a competitive Sequoia Hybrid, and a new Range Rover this year, that is a lot of new competition. If Cadillac sales keep dropping they are going to be flirting with the 100k line pretty soon.

I don't think Cadillac is flying high either, but at least they have more than 4 and soon to be 3 products like Lincoln. Lincoln's problem is no one bought their sedans, and sedan market is shrinking, so they can't expand there, a sports car wouldn't really fit Lincoln's image, so they can't go there. Going above Navigator is like Cadillac going above Escalade, neither corporation understands that or could conceive selling a vehicle smaller than a Navigator at double the price of a Navigator. So Lincoln is kind of pigeon holed themselves into small, medium large SUV's and that's it. Hard to fix that or grow the brand, unless you make best in segment in all 3, and that isn't going to happen on Ford platforms with Ford powertrains.