I believe the sean hannity deal will make a difference as well.
Hannity Helps GM Hawk Cars
Sep. 21, 2006
By Katy Bachman, Mediaweek
SOURCE: Mediaweek
To stimulate consumer interest in its line of American-built cars, General Motors has turned to radio and Sean Hannity. Beginning Sept. 25, Hannity will serve as the spokesperson for GM’s You’re A Great American Car Give-Away, offering radio listeners the chance to pick and win one of five GM vehicles.
One of the largest car give-aways by an auto manufacturer, “it is the largest car give-away in history by a national radio personality,” said Phil Boyce, VP of news/talk programming for ABC Radio.
GM’s multi-platform campaign combines Hannity’s syndicated radio show -- broadcast on more than 500 radio stations, including 50 in the top 50 markets -- with his Web site, where listeners will be directed to register their names. During his radio show, Hannity will announce one contestant’s name per hour. Listeners will have until 6 a.m. the next morning to send Hannity an email to confirm they’ve heard their name read on the air. The contest runs for five weeks through Nov. 6, when the final car is given away.
The radio promotion comes during a tough period for all automakers, which have been struggling to boost lagging sales. To manage costs, many automakers, GM included, have cut national advertising, while concentrating on local campaigns to drive sales. GM ad spending was down 17.4 percent overall in the first half of this year, while spending on local spot TV grew 11.3 percent, according to TNS Media Intelligence.