Staff Writer - CheersandGears.com
June 18, 2012
Beak, bread slicer, shield, etc, etc. Whatever you want to call it, Acura's polarizing grille introduced back in 2008 is here to stay.
Toshinobu Minami, head of Honda and Acura exterior design told Automotive News the grill and the basic design language is here to say, albeit toned down a bit.
"We concede that we went a little overboard at some points. We actually had pretty bad feedback on this initially from different directions. But we are not going to buckle under that pressure," said Minami in a interview.
When asked about the grill, Minami said,
"There hasn't been that great of a change, but maybe people have gotten used to it. There may be small evolutions here or there in details."
Although the Acura grill will not change for the time being, the brand’s overall vehicle design could be shifting. Minami said Acura will be "going further out, maybe pursuing premium."
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.