Jump to content
Create New...
  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • William Maley
    William Maley

    Acura: The "Beak" Is Staying

    William Maley

    Staff Writer - CheersandGears.com

    June 18, 2012

    Beak, bread slicer, shield, etc, etc. Whatever you want to call it, Acura's polarizing grille introduced back in 2008 is here to stay.

    Toshinobu Minami, head of Honda and Acura exterior design told Automotive News the grill and the basic design language is here to say, albeit toned down a bit.

    "We concede that we went a little overboard at some points. We actually had pretty bad feedback on this initially from different directions. But we are not going to buckle under that pressure," said Minami in a interview.

    When asked about the grill, Minami said,

    "There hasn't been that great of a change, but maybe people have gotten used to it. There may be small evolutions here or there in details."

    Although the Acura grill will not change for the time being, the brand’s overall vehicle design could be shifting. Minami said Acura will be "going further out, maybe pursuing premium."

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


    User Feedback

    Recommended Comments

    This man, Toshinobu Minami is a F*@cking Idiot!!!

    To stay with such a stupid design language that has not allowed them to grow their brand truly reminds me of GM, FORD and Chrysler and every other idiot company now dead that made mistakes and never learned from them. TOO MUCH PRIDE is in the way of correcting a outragous styling mistake. The world keeps telling them how bad this is and they continue to ignor it saying people have gotten used to it??????

    This man might be Text Book smart, but common sense stupid. I go as far as to call him out as an IDIOT in the Automotive World of Design.

    Acura deserves to continue to shrink and die with stupid people like this in charge.

    Link to comment
    Share on other sites

    The Acura grille, at least the current revised ones, isn't bad at all IMO..better looking than some of Hyundai's front ends (like the disgusting Sonata Hybrid front end or the over wrought front ends seen on the updated Genesis coupe, Velocter, Tuscon, etc..

    Link to comment
    Share on other sites

    Without the beak, it would look the same as a Honda.

    GM does need to try to crush this brand and Lincoln. This is where Cadillac can get growth from, and to a lesser extent Buick.

    Link to comment
    Share on other sites

    Caddy should crush Lincoln and Buick should crush Acura. The problem is is that a lot of Acura buyers still think it is 1995 in car years not 2012.

    Too True, the Acura buyers are some of the oldest out there and stuck in the mid 90's like flash frozen!

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Posts

    • This imho is the start of the death of Ford. Going backwards to ICE and dissolving the EV division is a failure move.   https://electrek.co/2026/04/15/ford-doug-field-leaves-ev-unit-dissolved/
    • Reminds me of an incident 20+ years ago, was coming out of a Benihana in Denver and a guy came up to me and started asking questions in German.  My answer was ‘no spreken ze Deutsch’. 
    • This one weirds me out. Everywhere I go, I meet Germans!  In grad school ... on vacation ... on this ship.  I now have a new German friend who lives in the greater Houston area. I don't have any signs on my head!  They're friendlier to me than Italians.
    • I assume Costco has charging stations..people in my Nextdoor 'hood are freaking out because the local Costco is closing their gas station for 6-8 weeks for an expansion, adding 8 more pumps (they have crazy long lines there on weekends). 
    • While you are lucky with your energy prices where you are, the rest of the country is seeing steep increases in energy costs. I used to be able to get eight cents a kilowatt hour for the commodity charge, now the cheapest I can find is 13.9 cents per kilowatt hour. There’s a delivery charge on top of that and that has also been increasing.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search