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    Chrysler Exec Says Alfa Romeo Will Outsell Fiat In The U.S. Eventually


    By William Maley

    Staff Writer - CheersandGears.com

    February 11, 2013

    Alfa Romeo will outsell Fiat in the United States once the brand gets its feet wet and has a range of small to large vehicles, at least that is what one executive is saying.

    "We think that Alfa Romeo will have a little bit larger volume than Fiat will have," said Peter Grady, head of network development for the Chrysler Group.

    The first Alfa Romeo that is expected to arrive is the 4C, due out in late 2013. That will be followed by a number of new models including new midsize models and a fullsize sedan. Six Alfa Romeo models are expected to be out by 2016.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    If Fiat thinks they can use Chrysler-brand vehicles to get their foot in the door and then get rid of them, they have another thing coming. I am suspicious of their motives...

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    Because eliminating an entire brand that actually has a degree of cachet is a good business decision...

    Chrysler's not going anywhere.

    And before anyone mentions Pontiac, remember that Pontiac was bad.

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    That's absolute rubbish, complete paranoia.

    Don't read too far into Peter Brady Grady's statement. He isn't doing anything more than dribbling common sense down his chin. Fiat will still only have, to my knowledge, two, maybe three models on sale here in the United States while Alfa will have a whole four more, arguably with much wider mainstream appeal. So yeah, Alfa will outsell Fiat here because the sky is blue and bears crap in the woods, not because Alfa is trying to replace Dodge (it won't; Alfas will typically be more expensive, for starters), Iveco is trying to replace Ram (Iveco couldn't build a pickup to save its own life), and Fiat is trying to pull the midget assasin card on Chrysler and Jeep.

    Edited by black-knight
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    More food for thought: while Fiat has access to Chrysler's dealer network, it has no access to its cash flow. If Fiat's hurting for money, it can't ask Chrysler to prop it up like GME continues to do with GMNA. Fiat and Alfa will be in America as a means to ensure they'll be building and selling cars well into the future, not to replace any other brand or anything else. Alfa will be lucky to see the sales volume that Dodge or Chrysler sees.

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    I did find it troubling, though, that they pulled the planned Fiat based small and midsize models from Chrysler and Dodge..they need a credible Avenger/200 replacement soon...

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

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    I did find it troubling, though, that they pulled the planned Fiat based small and midsize models from Chrysler and Dodge..they need a credible Avenger/200 replacement soon...

    As far as I know, something is still in the works to replace those two.

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

    Your SUV that was built by a government-propped up domestic automaker?

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

    Your SUV that was built by a government-propped up domestic automaker?

    First off, GM was loaned money and repaid it.

    Second my 94 suburban was before they needed loans to keep going.

    Third, GM does not continue to take Millions each month from the local gov's to keep running.

    Fiat/Alpha are no different than Airbus. The gov keeps paying in cause they cannot seem to understand how to force the workers to actually work and be profitable.

    Biggest problem with Socialist Europe is the Unions and the Gov propping up poorly run companies.

    GM's big problem with Opel is the inability to just cut the surplus production and workers. The Gov's demand now they keep people working even when there is no demand for product.

    So much for a free market society.

    That Dodge Demon concept was pretty cool... oh but wait, we're getting an Alfa 4C.

    I would take the Dodge Demon over the Alfa 4c. :fryingpan:

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    First off, GM was loaned money and repaid it.

    Third, GM does not continue to take Millions each month from the local gov's to keep running

    Incorrect.

    • First, the US Treasury no longer has a stake in Chrysler Group LLC and, granted the fact Fiat has no access to Chrysler's wallet, whatever government assistance that was previously granted to Chrysler was unable to be tapped by Fiat. As of now, the Treasury still has a large stake in GM and there is still money on the line.
    • Second, while it is true GM is no longer asking for cash from the US government, the same is true for Chrysler. Again, nothing Uncle Sam handed over to Chrysler Group directly benefitted Fiat.

    This thread has grown past the point of chicken little BS. Fiat is not going to usurp Chrysler, there is too much to lose and very little to gain. Use some common sense.

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    Pick these POS's out of my SUV's Grill.

    Funny, you frequently mention picking something out of your SUV's grill, do you have poor brakes or tend to tailgate? :scratchchin:

    Neither I am a Defensive aggressive driver in the left lane and if you pull your slow ass into the left lane expect to get run over! :P

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    Because eliminating an entire brand that actually has a degree of cachet is a good business decision...

    Chrysler's not going anywhere.

    And before anyone mentions Pontiac, remember that Pontiac was bad.

    US govt should have let Chrysler die and kept Pontiac and even possibly Saturn too.

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    Chrysler and Dodge face an issue that Pontiac and Saturn did---NA only...during the DC and Cerebus era there was some Chrysler and Dodge product outside NA, but it's very minimal now..aren't Chryslers sold as Lancias in Europe now?

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