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    Chrysler Exec Says Alfa Romeo Will Outsell Fiat In The U.S. Eventually


    By William Maley

    Staff Writer - CheersandGears.com

    February 11, 2013

    Alfa Romeo will outsell Fiat in the United States once the brand gets its feet wet and has a range of small to large vehicles, at least that is what one executive is saying.

    "We think that Alfa Romeo will have a little bit larger volume than Fiat will have," said Peter Grady, head of network development for the Chrysler Group.

    The first Alfa Romeo that is expected to arrive is the 4C, due out in late 2013. That will be followed by a number of new models including new midsize models and a fullsize sedan. Six Alfa Romeo models are expected to be out by 2016.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    If Fiat thinks they can use Chrysler-brand vehicles to get their foot in the door and then get rid of them, they have another thing coming. I am suspicious of their motives...

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    Because eliminating an entire brand that actually has a degree of cachet is a good business decision...

    Chrysler's not going anywhere.

    And before anyone mentions Pontiac, remember that Pontiac was bad.

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    That's absolute rubbish, complete paranoia.

    Don't read too far into Peter Brady Grady's statement. He isn't doing anything more than dribbling common sense down his chin. Fiat will still only have, to my knowledge, two, maybe three models on sale here in the United States while Alfa will have a whole four more, arguably with much wider mainstream appeal. So yeah, Alfa will outsell Fiat here because the sky is blue and bears crap in the woods, not because Alfa is trying to replace Dodge (it won't; Alfas will typically be more expensive, for starters), Iveco is trying to replace Ram (Iveco couldn't build a pickup to save its own life), and Fiat is trying to pull the midget assasin card on Chrysler and Jeep.

    Edited by black-knight
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    More food for thought: while Fiat has access to Chrysler's dealer network, it has no access to its cash flow. If Fiat's hurting for money, it can't ask Chrysler to prop it up like GME continues to do with GMNA. Fiat and Alfa will be in America as a means to ensure they'll be building and selling cars well into the future, not to replace any other brand or anything else. Alfa will be lucky to see the sales volume that Dodge or Chrysler sees.

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    I did find it troubling, though, that they pulled the planned Fiat based small and midsize models from Chrysler and Dodge..they need a credible Avenger/200 replacement soon...

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

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    I did find it troubling, though, that they pulled the planned Fiat based small and midsize models from Chrysler and Dodge..they need a credible Avenger/200 replacement soon...

    As far as I know, something is still in the works to replace those two.

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

    Your SUV that was built by a government-propped up domestic automaker?

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    Will not happen. There are millions of americans who remember the crap Fiat and Alpha's that they dumped here in the 60-70's with the lack of support, warranty, etc. They can try, but we remember the crap they built and the crap they still build for those of us that travel internationally.

    If it was not for the Gov's that prop them up, they would be history. They are lucky to have survived and just cause they sell and make some money everyone seems to think this socialist company can come in and take over the us.

    Pick these POS's out of my SUV's Grill.

    Your SUV that was built by a government-propped up domestic automaker?

    First off, GM was loaned money and repaid it.

    Second my 94 suburban was before they needed loans to keep going.

    Third, GM does not continue to take Millions each month from the local gov's to keep running.

    Fiat/Alpha are no different than Airbus. The gov keeps paying in cause they cannot seem to understand how to force the workers to actually work and be profitable.

    Biggest problem with Socialist Europe is the Unions and the Gov propping up poorly run companies.

    GM's big problem with Opel is the inability to just cut the surplus production and workers. The Gov's demand now they keep people working even when there is no demand for product.

    So much for a free market society.

    That Dodge Demon concept was pretty cool... oh but wait, we're getting an Alfa 4C.

    I would take the Dodge Demon over the Alfa 4c. :fryingpan:

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    First off, GM was loaned money and repaid it.

    Third, GM does not continue to take Millions each month from the local gov's to keep running

    Incorrect.

    • First, the US Treasury no longer has a stake in Chrysler Group LLC and, granted the fact Fiat has no access to Chrysler's wallet, whatever government assistance that was previously granted to Chrysler was unable to be tapped by Fiat. As of now, the Treasury still has a large stake in GM and there is still money on the line.
    • Second, while it is true GM is no longer asking for cash from the US government, the same is true for Chrysler. Again, nothing Uncle Sam handed over to Chrysler Group directly benefitted Fiat.

    This thread has grown past the point of chicken little BS. Fiat is not going to usurp Chrysler, there is too much to lose and very little to gain. Use some common sense.

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    Pick these POS's out of my SUV's Grill.

    Funny, you frequently mention picking something out of your SUV's grill, do you have poor brakes or tend to tailgate? :scratchchin:

    Neither I am a Defensive aggressive driver in the left lane and if you pull your slow ass into the left lane expect to get run over! :P

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    Because eliminating an entire brand that actually has a degree of cachet is a good business decision...

    Chrysler's not going anywhere.

    And before anyone mentions Pontiac, remember that Pontiac was bad.

    US govt should have let Chrysler die and kept Pontiac and even possibly Saturn too.

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    Chrysler and Dodge face an issue that Pontiac and Saturn did---NA only...during the DC and Cerebus era there was some Chrysler and Dodge product outside NA, but it's very minimal now..aren't Chryslers sold as Lancias in Europe now?

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      Facial recognition enables the Chrysler Portal concept to track the driver’s directional gaze, as a result, the intensity of the high-mount display screen can automatically dim or increase to help reduce eye strain. If the driver is looking at a specific location on the display and a critical notification occurs, such as an oncoming emergency vehicle, a message pop-up in the area where the driver is looking helps reduce reaction time.
      Turn road trips into social memories
      Social media plays a large role in the lives of many Millennials. In the Chrysler Portal concept, sharing content between passengers is as easy as a swipe to the right. A personal tablet or mobile device becomes a community display screen via a docking station in the Chrysler Portal’s headliner, making it easily viewable by second- and third-row passengers. Media such as music, images and videos from personal devices can be shared with a simple upward swipe to the display screen. The community display is ideal for road trips with family and friends. At a glance, infographics show the progress of the vehicle to the trip destination. 
      The Chrysler Portal concept also takes into consideration each passenger’s media preferences and enables them to contribute to the road trip experience. Using predictive intelligence, passenger preferences can be merged to create an overall community setting that can help the group find destinations and plan the best route, select a restaurant, and play music and videos everyone can enjoy. 
      Once a route is set, it can be added to the community display so all passengers can monitor the trip’s progress. At the lunch break, passengers can use the technology in the Chrysler Portal concept to order from a quick service restaurant via voice or touchscreen without rolling down the window or leaving the vehicle, a real convenience in inclement weather. If someone is not sure what to order, the system’s intelligence can offer suggestions based on the passenger’s personal settings. With ecommerce, there is no need for cash or a credit card as the payment can be securely transacted from the vehicle while in transit.
      Once at the destination, interior and exterior cameras can capture the moment with a selfie, which is then automatically downloaded to everyone’s personal device and can be shared via social media.
      Affordable, upgradeable technology designed to be added as needed
      Keeping the user experience affordable, the Chrysler Portal concept’s in-vehicle technology is designed to be adaptable and upgradeable. Cost-conscious consumers are able to decide what technology they want to add and when they want to integrate it into their vehicle, such as adding technologies to meet the ongoing needs of a new family.  For example, the vehicle’s short-range wireless network enables parents to connect a baby monitor camera to a seat, with the image appearing on the high-mount display.
      Another way consumers could integrate their personal devices is by using the Chrysler Portal Concept Companion App. Once downloaded to a mobile device, the companion app has the ability to customize vehicle lighting, control vehicle and home settings, lock/unlock doors and operate other functions from any location. 
      Advanced driving assistance
      A key element of the Chrysler Portal concept’s user experience is the graphic-rich, high-quality information available to the driver.
      The hub of this information is the high-mount display, located above where a traditional instrument panel would be placed. Active Matrix Organic Light Emitting Diode (AMOLED) technology in the display makes the screen brighter and sharper. The technology embedded in the Chrysler Portal collects a wide spectrum of visual, sensor-based and infrastructure data; organizes and configures the information for display; and tailors the presentation to keep the driver’s attention on the highest priority functions.
      The display, which spans nearly the entire length of the instrument panel, is positioned higher intentionally for greater visibility and to aid the driver keeping his/her eyes on the road. Maintaining visibility with the horizon helps reduce the possibility of motion sickness while interacting with the 3-D graphics, especially if Level 3 autonomous driving mode is engaged.
      The length of the screen enables three zones of information. The first section of the screen, located in front of the driver, offers traditional vehicle information, such as speed. The middle section displays a 360-degree situational awareness view, such as surrounding vehicles, GPS information and points of interest, and can be viewed by other vehicle occupants. The third section can be used for media sharing, status updates of passengers, such as their seat temperature, music or videos being played and a view of them.
      During Level 3 autonomous driving, the display communicates the status of the vehicle and the surrounding environment. Should the vehicle come to a stop or perform a quick maneuver, the viewable display makes it clear to all occupants the status of the vehicle.
      The Chrysler Portal concept is constantly using Vehicle-to-X (V2X) communication that enables the vehicle to “talk” with the public infrastructure, Internet, and other vehicles via an array of sensors. For example, if an approaching ambulance is out of sight, V2X systems will notify the vehicle that the ambulance is approaching. Graphics on the high-mount display will communicate the oncoming ambulance by simulating its approach and direction, and the audio system will provide cues that the vehicle is approaching.

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