• Sign in to follow this  
    Followers 0

    Rumorpile: Et Tu Alfa Romeo/Mazda Roadster Partnership


    • The Alfa Romeo/Mazda Roadster Program Appears To Be Heading Towards A Dead End

    Two years ago, Fiat and Mazda made the announcement that the two would jointly develop a new roadster for Alfa Romeo. The new Alfa Romeo would use the underpinnings of the next-generation of the MX-5 Miata, but would use its own powertrains. However a new report says the joint development could go up in smoke.

    Automotive News Europe has learned from sources that product planners for both companies are planning to meet to discuss the change of Mazda as the partner for the roadster.

    Hints of this began to swirl around back in September when Fiat-Chrysler CEO Sergio Marchionne told the Financial Times that there won't be any Alfa Romeo vehicles built outside of Italy as long as he is in control. Marchionne reiterated this at the Detroit. When asked about the Roadster's future, Marchionne declined.

    Sources say that Fiat wants to find other ways of fulfilling the agreement made with Mazda as walking away would be very expensive for the brand.

    So who could Fiat turn to with the Alfa roadster? One source says that it could be Abarth.

    "Abarth really makes sense for a lightweight, small displacement, high-output two-seat roadster, which perfectly fits the brand's DNA," said a source.

    We'll keep you updated on this story.

    Source: Automotive News Europe (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback




    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. bmerriman
      bmerriman
      (59 years old)
    2. DelawareMonte
      DelawareMonte
      (32 years old)
  • Similar Content

    • By William Maley
      Mazda is in the process of trying to position themselves as a premium brand that you can actually afford. Autoblog had the chance to speak with Jacques Flynn, a lead exterior designer, and Jacob Brown, a PR representative for Mazda. 
      A key part of Mazda's premium plans is their Kodo design language. Flynn explained that Mazda will be simplifying and evolving the look of Kodo on their various models. A key example is the recently introduced second-generation CX-5. Compared to the outgoing model, the new CX-5 features fewer curves to make it look tauter. 
      Diesel will also play a key part in Mazda's premium ambitions. Brown explained that diesel has the air of premium surrounding it as luxury automakers, for the most part, offer them in the U.S. Mazda was hoping not to use urea-injection for their diesel models, but ultimately had to give in to meet emission standards and performance benchmarks.
      Those hoping that Mazda would bring back Mazdaspeed on some performance models will be disappointed to hear it could be a while before this happens. Both Flynn and Brown said the company's focus is "on making the core line-up cohesive." Being a small company, they cannot take any chances on working a number of projects at the same time since that could result in a misstep or two.
      Source: Autoblog

      View full article
    • By William Maley
      Mazda is in the process of trying to position themselves as a premium brand that you can actually afford. Autoblog had the chance to speak with Jacques Flynn, a lead exterior designer, and Jacob Brown, a PR representative for Mazda. 
      A key part of Mazda's premium plans is their Kodo design language. Flynn explained that Mazda will be simplifying and evolving the look of Kodo on their various models. A key example is the recently introduced second-generation CX-5. Compared to the outgoing model, the new CX-5 features fewer curves to make it look tauter. 
      Diesel will also play a key part in Mazda's premium ambitions. Brown explained that diesel has the air of premium surrounding it as luxury automakers, for the most part, offer them in the U.S. Mazda was hoping not to use urea-injection for their diesel models, but ultimately had to give in to meet emission standards and performance benchmarks.
      Those hoping that Mazda would bring back Mazdaspeed on some performance models will be disappointed to hear it could be a while before this happens. Both Flynn and Brown said the company's focus is "on making the core line-up cohesive." Being a small company, they cannot take any chances on working a number of projects at the same time since that could result in a misstep or two.
      Source: Autoblog
    • By William Maley
      Alfa Romeo was planning to build out the Giulia lineup with a coupe, convertible, and wagon. But one of those variants has been canned.
      Alfa Romeo's manufacturing chief, Alfredo Altavilla tells Car Magazine that plans for the wagon have been canceled.
      "We decided not to do a Giulia Sportwagon. Do we really need it if the Stelvio SUV [below] drives that well? Maybe not. With our fine-tuning, the Stelvio can capture all the people who would otherwise have been interested in the SW."
      Alfa's reasons for canceling the wagon makes sense. More and more people are turning to the SUVs and crossovers. Why spend the money on developing a model that might not sell as well as an SUV?
      Source: Car Magazine

      View full article
    • By William Maley
      Alfa Romeo was planning to build out the Giulia lineup with a coupe, convertible, and wagon. But one of those variants has been canned.
      Alfa Romeo's manufacturing chief, Alfredo Altavilla tells Car Magazine that plans for the wagon have been canceled.
      "We decided not to do a Giulia Sportwagon. Do we really need it if the Stelvio SUV [below] drives that well? Maybe not. With our fine-tuning, the Stelvio can capture all the people who would otherwise have been interested in the SW."
      Alfa's reasons for canceling the wagon makes sense. More and more people are turning to the SUVs and crossovers. Why spend the money on developing a model that might not sell as well as an SUV?
      Source: Car Magazine
    • By William Maley
      The relaunch of Alfa Romeo has cost Fiat Chrysler Automobiles dearly. Speaking with analysts during the company's fourth-quarter earnings call, CEO Sergio Marchionne said the relaunch cost "in excess" of 2.5 billion euros (about $2.7 billion) so far. Back in 2014, FCA said it would invest 5 billion euros through 2018 to relaunch Alfa, though the timeframe has been pushed back to 2020. Alfa Romeo has also been losing money and will continue to do so until the full benefit of the Giulia and Stelvio hit.
      To help curb costs, Marchionne told analysts that Alfa's Giorgio platform will be shared with other FCA brands; primarily Dodge, Jeep, and Maserati. 
      "The investment in Alfa Romeo and certainly the technical investment in the architecture was something that was designed to benefit more than Alfa. I'm happy that we have finally found clarity of thought in the extension of these architectures well beyond Alfa," said Marchionne.
      Marchionne said Giorgio would underpin "the whole Maserati development beyond 2018," along with large Jeeps and the next-generation of Dodge's rear-drive models. As we have we reported previously, Giorgio will underpin the next-generation Charger and Challenger. Automotive News learned from a source that the platform will underpin the next Journey and Durango crossovers, and possibly a new midsize sedan. No information was given about Jeep, but it seems the next-generation Grand Cherokee is a safe bet.
      Source: Automotive News (Subscription Required)

      View full article
  • Recent Status Updates

    • Drew Dowdell

      I have one co-worker who has been a thorn in my side for the past 6 months.... but I have to admit that when I need something done that is in his area of expertise, he goes after it like an angry rabid chihuahua and gets it done.
      · 0 replies
    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
    • Drew Dowdell

      @gmc Sierra Denali with manufacturer plates and a never used snow plow. Wonder what's going on here.
      · 2 replies
  • Who's Online (See full list)