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  • William Maley
    William Maley

    Audi Pushes Back Launch of e-tron Crossover

      Slight issue with the CEO currently under arrest

    August 30th was going to be a momentous occasion for Audi. It would be unveiling the long-awaited e-tron crossover at an event in Brussels. Invitations to journalists had been sent out. But Automotive News reports that the event has been cancelled.

    Audi made the announcement yesterday, citing "organizational reasons". The event would now take place in the U.S. at a later date.

    Those "organizational reasons" are most likely due to the arrest of Audi CEO Rupert Stadler last week. Prosecutors took him into custody over concerns of evidence tampering. According to Bloomberg, Stadler will be spending another week in prison as he continues to be interviewed by prosecutors into his involvement in the diesel emission scandal.

    This is a big blow for Audi as they would have been the first German automaker to introduce a Tesla fighter. Mercedes-Benz will now get to be the first one with the introduction of the EQC crossover on September 4th in Stockholm.

    An Audi spokeswoman told Automotive News that the delay to the e-tron's unveiling will not affect the sales launch of the model, expected to happen later this year.

    Source: Automotive News (Subscription Required), Bloomberg (Subscription Required)

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    Bummer for the delay, but no big deal, it will still come out and this fall we should see a nice bump in EV auto options. ¯\_(ツ)_/¯

    Wish Cadillac would get their act together.

    ¯\_(ツ)_/¯

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    1 hour ago, balthazar said:

    There's no 'long awaiting' of the e-tron... the current one struggles to move 200 units/month. It's a non-player.

    True not much demand for not a true EV auto. The A3 eTron is like a VOLT but much worse battery pack range and gas mileage. I will be honest that they should have just waited to make a better product. Pure EV mode is only 30 miles and with the gas generator you get 580 miles total of range. It is also a 4 door hatchback which Americans are really not a fan of. As such the low sales numbers. The CUV eTron being a pure EV auto should be different.

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    1 hour ago, balthazar said:

    It won't be.
    And the a3 e-tron isn't like the Volt; the Volt is averaging 1300 units/mnth.

    True but that is also I think due to a superior battery pack and powertrain. That is why the A3 eTron is not doing well, other superior plug-in hybrids.

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    15 hours ago, balthazar said:

    There's no 'long awaiting' of the e-tron... the current one struggles to move 200 units/month. It's a non-player.

    I mean long-awaited in terms of "Oh thank god, they will stop talking about and showing various concepts."

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    If you want EVs to be successful, oil has to exceed $100 a barrel for at least 3-5 years.  The resulting high gas prices will push a lot of people into (available) EVs at that point.  Just remember what happened when oil prices crested $140 a barrel and we has $4-5 for a gallon of gas.

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      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
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