After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
“There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
Source: Automotive News (Subscription Required)