Rumors of Buick doing a wagon variant of the Regal have been floating around a for few years and it has either fallen into one of two categories: GM is considering it or they have passed on it. A new rumor has the Regal Wagon coming.
Automotive News reports that a recent national dealer meeting, Buick revealed images of the next-generation Regal. According to people that attending the meeting, the images included the next-generation Regal GS and a wagon. Unfortunately, the people didn't give any specific details on what the wagon looked like.
Buick possibly doing a wagon seems like an odd decision. Data from IHS Automotive shows wagons only make up one percent of the total U.S. market. Buyers prefer crossovers and SUVs.
But Buick has a mostly successful track record with entering segments where there isn't much competition. A key example is the Encore subcompact crossover which beat a number of competitors to market and has become the brand's volume model. Another example is the Cascada convertible which has done very well in sales.
Not all of them have been hits. The Verano which was Buick's entrant the premium compact class will be leaving the lineup this fall due to faltering sales.
The big question aside if Buick will go forward with a wagon variant is will it be a standard wagon or something akin to the Subaru Outback/Audi A4 Allroad. As we reported back in December, GM trademarked 'Tourx' and 'Regal Tourx'. This lead some to believe that Buick could be doing a Regal wagon, but we took it in another direction by saying it could be a light off-road variant of the wagon.
Automotive News says the Regal wagon could arrive in 2018.
Source: Automotive News (Subscription Required)