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    William Maley

    'Book by Cadillac' Is A Vehicle Subscription Service

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      How to drive most of Cadillac's lineup for only $1,500 a month


    Are you one of those people who can't seem to decide if they want a sports sedan or a luxury crossover? Then listen up as Cadillac has announced something you might be interested in.

    Next month, Cadillac will be launching 'Book by Cadillac' for the New York Metro Area. For $1,500 a month, members will be able to choose from Cadillac's Platinum trim and V-Series lineup. This is done through a smartphone app where a member can request a vehicle. From there, a concierge will drop off your selected vehicle to your requested location. Vehicles can be kept for as long as a member wants and can be easily swapped. 

    The $1,500 monthly fee covers insurance, registration, and maintenance of the vehicle.

    Cadillac plans on launching Book into other markets down the road.

    Source: Cadillac
    Press Release is on Page 2


    Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model

    • Rather than owning a single vehicle, members can switch between different Cadillacs to best suit their needs with this first-of-its-kind subscription service from an OEM.

    NEW YORK — Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.

    “BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.

    BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.

    With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.

    BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets. 

    The Details:
    A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.

    Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.

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    Interesting, very much like the zip auto service in Seattle or the BMW car service. Be interesting to see how this goes for Cadillac. 

    Not my style of having auto service but for some with money to burn I can see it working for those that like to change out their auto's often. 

    Wonder when the Escalade V comes if that will be added to the service?

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    Pretty Sweet if it includes all of that.. plus the option to swap at will. Imagine had I put down just $28K and financed the rest at 1.99% for 60 months.. instead of buying outright..   that would have been like $1700 on the V. plus insurance etc

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    I can't see that working at that price.   You can lease and Escalade for $850 a month, I don't get why you would pay $1,500 to drive one.  You could get an S-class lease with insurance and prepaid maintenance for under $1,500 a month, and it's an S-class.

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    51 minutes ago, smk4565 said:

    I can't see that working at that price.   You can lease and Escalade for $850 a month, I don't get why you would pay $1,500 to drive one.  You could get an S-class lease with insurance and prepaid maintenance for under $1,500 a month, and it's an S-class.

    Really? All registration and insurance costs are covered (unlike a lease) and this is obviously for the white collar traveler that has to spend extended time at one location. Oh, and you can give it back at anytime or swap it for another ride, unlike your lease. 

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    2 hours ago, smk4565 said:

    You could get an S-class lease with insurance and prepaid maintenance for under $1,500 a month, and it's an S-class.

    But it's the SAME s-class, month in & month out, and they're everywhere.

    For the same cost & easier access, you get access to a FLEET of high end Cadillacs. It's not remotely a comparison.

    • Upvote 1

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    Where it may make sense is for a celebrity or business person who is in NYC for a month or two for work and not staying and needs a car for a short period of time.  An NYC resident can lease an Escalade and have $650 a month left over.  Car insurance is less than $100 a month, and it doesn't cost $500 a month for maintenance.  

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    2 minutes ago, smk4565 said:

    Where it may make sense is for a celebrity or business person who is in NYC for a month or two for work and not staying and needs a car for a short period of time.  An NYC resident can lease an Escalade and have $650 a month left over.  Car insurance is less than $100 a month, and it doesn't cost $500 a month for maintenance.  

    So you are proving that your initial assessment was off by a mile by providing an example of why this program is different (and far more convenient) than a traditional lease? What exactly is your point here? Again, you can't just trade in that Escalade (penalty free) for say a loaded CT6 the next month under the lease you are referring to. What do you not understand here?

    39 minutes ago, balthazar said:

    But it's the SAME s-class, month in & month out, and they're everywhere.

    For the same cost & easier access, you get access to a FLEET of high end Cadillacs. It's not remotely a comparison.

    Exactly but everything Cadillac has to be compared to Mercedes, even when they are not remotely comparable. I thought you knew Balth!:D

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    $850/mnth is for a lower-level Luxury Trim 2016.
    Most Eskys are Premiums (starts @ $83K), and the 2017 MY lease rate hasn't come out yet, I believe.

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    11 hours ago, smk4565 said:

    I can't see that working at that price.   You can lease and Escalade for $850 a month, I don't get why you would pay $1,500 to drive one.  You could get an S-class lease with insurance and prepaid maintenance for under $1,500 a month, and it's an S-class.

     

     

    It is an S-Class.. which U day in and day out FAIL to realize is not only NOT A BIG THING with today's lending standards propped by Benz.. but NOT A BIG THING when it comes to the fact that the S-Class sells primarily the S550.. which is nothing really that great to write home about.. and if U encounter one of the dime a dozen on the street.. really nothing to be in awe over either. An Escalade??? Especially the Platinum..  I'm sorry to tell many who are under some BS spell that the rags have perpetuated.. looks actually more expensive than the S550 and is a part of the hottest segment on the planet. Furthermore this deal would give one access to not just the same ole tired ass S-Class.. but the Escalade.. a CT6 Platinum.. a CTS-V.. a XT5 Plat.. a CTS VSport.. an ATS-V.. and XTS VSport Plat.. 

    How much U wanna bet that if this takes off.. we will see your holier than thou Kraut Co following suit?

    This

     

    1.png

    or this

     

    2017-Cadillac-CT6-front-end.jpg

    or this:

    2016-cadillac-escalade-platinum-review-s

     

    or This

    maxresdefault.jpg

     

    Shiiiiiiiiiiiiiiiiiiiiiiiiiiiidt Cadillac would get my money even if it only offered me ONE of those.. for 3 straight years:wub:   oh.. and FUCK Mercedes Benz i70mfl.jpg

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    Seriously.. if U didn't see the badge... and didn't kno which was more expensive.. I bet good money most would figure that this:

    M1701460-A.jpg

    was actually CHEAPER than this (A GOD DAMN Chevy.. :

    IMG_20130811_151815.jpg

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    I think the program is a good idea at a lower price.  I don't see them getting enough people to sign up for it to keep it viable.  Maybe at $1,100 a month.

    The other thing is this lets them get cars off dealer lots and after a car is in service a year I wonder if they could still sell it as new since it would never have been sold or titled.

    for fun, an Escalade 4wd ESV  Platinum is $98,790.  A base S550 4matic is $99,600.

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    16 hours ago, smk4565 said:

    I can't see that working at that price.   You can lease and Escalade for $850 a month, I don't get why you would pay $1,500 to drive one.  You could get an S-class lease with insurance and prepaid maintenance for under $1,500 a month, and it's an S-class.

    " The $1,500 monthly fee covers insurance, registration, and maintenance of the vehicle. "

    You can't lease an Escalade Platinum for $1500 a month including insurance, $850 a month gets you the mid-range model. . And any S-Class with a $1500 a month lease that includes insurance is going to be a mid-range model at best. Also... you can get a new Escalade Platinum every week and still pay just the $1500 a month or switch to a CTS-V next week, or a CT6 Platinum Plug-In Hybrid for a long trip the week after.   Can't do that in an S-Class lease for 39 months.

    1 hour ago, smk4565 said:

    I think the program is a good idea at a lower price.  I don't see them getting enough people to sign up for it to keep it viable.  Maybe at $1,100 a month.

    The other thing is this lets them get cars off dealer lots and after a car is in service a year I wonder if they could still sell it as new since it would never have been sold or titled.

    for fun, an Escalade 4wd ESV  Platinum is $98,790.  A base S550 4matic is $99,600.

    More than likely, it will be sold to a subsidiary of GM, operated by them, but branded by Cadillac.  It couldn't be sold new. It's like GM's car sharing service Maven.... it is its own company, but owned by GM and GM sells Maven the cars.

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    1 hour ago, smk4565 said:

    I think the program is a good idea at a lower price.  I don't see them getting enough people to sign up for it to keep it viable.  Maybe at $1,100 a month.

    The other thing is this lets them get cars off dealer lots and after a car is in service a year I wonder if they could still sell it as new since it would never have been sold or titled.

    for fun, an Escalade 4wd ESV  Platinum is $98,790.  A base S550 4matic is $99,600.

    And again you are failing to make the distinctions between booking a Cadillac and leasing a Mercedes. Apples to oranges. 

     

    And of course the car wont be sold as new if it has miles on it. It's just silly to even bring that up SMK. 

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    I still think it is a lot of money to borrow or ride share or whatever you want to call it a car.  It is $18,000 a year to drive a Cadillac and car insurance is like $1,000 a year, even if maintenance is $1,000 (unlikely on a brand new car) we are talking $16,000 for payments to a car you don't own.

    The other thing with this program, say 200 people sign up, are they going to have 200 CTS-V available, 200 Escalades available?  I am guessing you aren't always going to have your choice of car, and will have to wait for the car you want.

     

     

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    Just now, smk4565 said:

    I still think it is a lot of money to borrow or ride share or whatever you want to call it a car.  It is $18,000 a year to drive a Cadillac and car insurance is like $1,000 a year, even if maintenance is $1,000 (unlikely on a brand new car) we are talking $16,000 for payments to a car you don't own.

    The other thing with this program, say 200 people sign up, are they going to have 200 CTS-V available, 200 Escalades available?  I am guessing you aren't always going to have your choice of car, and will have to wait for the car you want.

     

     

    Good grief. You just do not get it and I'm sure there will be a completely different statement from you when Mercedes starts doing this. 

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    16 hours ago, smk4565 said:

    The other thing with this program, say 200 people sign up, are they going to have 200 CTS-V available, 200 Escalades available?  I am guessing you aren't always going to have your choice of car, and will have to wait for the car you want.

    Actually,  that's a valid question. 

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    This is kind of a play on the Apple plan in a way.

    Apple now has a program where you get a phone and you pay for it monthly from them and it is unlocked to go with the provider you want.

    They provide Apple care for the price you pay that covers service and tech help.

    You can then up grade in one year to the new model or you can pay out the second year and keep it.

    I see in the future with the cost of cars and the faster advancement in EV cars and electronics in new cars I see more variations of programs like this.

    I see the EV market becoming like the smart phone where most people will want the latest tech as it will keep changing faster as we go on.

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    23 hours ago, smk4565 said:

    I still think it is a lot of money to borrow or ride share or whatever you want to call it a car.  It is $18,000 a year to drive a Cadillac and car insurance is like $1,000 a year, even if maintenance is $1,000 (unlikely on a brand new car) we are talking $16,000 for payments to a car you don't own.

    The other thing with this program, say 200 people sign up, are they going to have 200 CTS-V available, 200 Escalades available?  I am guessing you aren't always going to have your choice of car, and will have to wait for the car you want.

     

     

    There is tech out there called load planning that addresses this issue. Airlines, railroads, and rental car agencies use it. It's designed specifically so Book doesn't have to have 200 of each vehicle.  Eventually the system gets smart enough to know which vehicles are needed when and where and at what margin of error to keep up with the unexpected. 

    And 200 people signing up is pulling in $3.6 million a year, GM still owns the cars, and can sell them as certified preowned at a premium when they're done. 

    Seems like sound math to me.

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    13 hours ago, Drew Dowdell said:

    There is tech out there called load planning that addresses this issue. Airlines, railroads, and rental car agencies use it. It's designed specifically so Book doesn't have to have 200 of each vehicle.  Eventually the system gets smart enough to know which vehicles are needed when and where and at what margin of error to keep up with the unexpected. 

    And 200 people signing up is pulling in $3.6 million a year, GM still owns the cars, and can sell them as certified preowned at a premium when they're done. 

    Seems like sound math to me.

    Why this had to be explained to him, I haven't the foggiest. Rental companies have been doing this for decades so it should be no problem for Cadillac.

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    But rental companies are offering classes of vehicles, not specific cars.   This is only V-series and Platinum cars which is like 4 cars.  If they allot 300 cars for 200 members I am sure there will be no problem getting what you want, but that is a lot of cars to tie up to this program that they have to garage and maintain and insure.

     

    It is an out of the box idea, I think it is good to try something different, but I don't think it will work, mainly due to the price.

    • Downvote 1

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    14 minutes ago, smk4565 said:

    But rental companies are offering classes of vehicles, not specific cars.   This is only V-series and Platinum cars which is like 4 cars.  If they allot 300 cars for 200 members I am sure there will be no problem getting what you want, but that is a lot of cars to tie up to this program that they have to garage and maintain and insure.

     

    It is an out of the box idea, I think it is good to try something different, but I don't think it will work, mainly due to the price.

    It is the same principle and system though and I again think that you would not even be making these kind of statements if this were about Mercedes. Besides, you are assuming figures that Cadillac itself has not presented but I am sure they have considered all the possibilities since this is something you don't just start without proper planning. Cadillac has plenty of inventory to work with so there should be no problems implementing this program and making their customers happy. All around, it's a great move by them.

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    38 minutes ago, smk4565 said:

    But rental companies are offering classes of vehicles, not specific cars.   This is only V-series and Platinum cars which is like 4 cars.  If they allot 300 cars for 200 members I am sure there will be no problem getting what you want, but that is a lot of cars to tie up to this program that they have to garage and maintain and insure.

     

    It is an out of the box idea, I think it is good to try something different, but I don't think it will work, mainly due to the price.

    The concept of load planning remains the same. Think of each model offered as a "car class"  in the system and you'll see why this isn't a problem. 

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    Things get overbooked from time to time. I'm not saying it will be an issue,. Just that it can and does happen. I also don't see this being an issue for Cadillac, but it could and may happen.  I would imagine that if it does Cadillac would offer some sort of discount just like airlines and other business do. 

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    4 hours ago, Scout said:

    Things get overbooked from time to time. I'm not saying it will be an issue,. Just that it can and does happen. I also don't see this being an issue for Cadillac, but it could and may happen.  I would imagine that if it does Cadillac would offer some sort of discount just like airlines and other business do. 

    Exactly, and worst case scenario they pull something off a local lot that is for sale and add it to the fleet.   Also, I'm sure there is going to be some standard of scheduling turnaround time... it's not going to be nearly instant like Uber. 

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    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By David
      Cadillac division sent out this email saying that the Cadillac Lyriq reveal will be August 6th 2020 @ 7PM. 
      Now the interesting part is what time zone? EST, MST, PST,.......... 🤔

    • By William Maley
      Cadillac's Super Cruise system is getting a major upgrade just in time for the 2021 CT4 and CT5. The system will now be able to automatically change lanes whenever the driver taps or fully engages the turn signal stalk. The vehicle will signal and look for a safe gap before making the maneuver. Information as to which step the system is on is shown to driver in the instrument cluster.
      “This is our most extensive update we’ve made to Super Cruise since its debut. We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, we’ve made improvements to the user interface and hands-free driving dynamics,”  said Mario Maiorana, Super Cruise chief engineer in a statement.
      This upgrade is due in part to GM's new digital vehicle platform that allows for more "electrical bandwidth and data processing power." Other improvements include better rear-facing sensors and updated software.
      Following the CT4 and CT5, the updated Super Cruise system will appear on the upcoming 2021 Escalade. That brings us to an interesting item caught by the folks at Roadshow. The picture Cadillac used in the press release has the rear end of the next-generation model expected to debut next month.

      Source: Cadillac, Roadshow
      Press Release is on Page 2

      View full article
    • By William Maley
      Cadillac's Super Cruise system is getting a major upgrade just in time for the 2021 CT4 and CT5. The system will now be able to automatically change lanes whenever the driver taps or fully engages the turn signal stalk. The vehicle will signal and look for a safe gap before making the maneuver. Information as to which step the system is on is shown to driver in the instrument cluster.
      “This is our most extensive update we’ve made to Super Cruise since its debut. We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, we’ve made improvements to the user interface and hands-free driving dynamics,”  said Mario Maiorana, Super Cruise chief engineer in a statement.
      This upgrade is due in part to GM's new digital vehicle platform that allows for more "electrical bandwidth and data processing power." Other improvements include better rear-facing sensors and updated software.
      Following the CT4 and CT5, the updated Super Cruise system will appear on the upcoming 2021 Escalade. That brings us to an interesting item caught by the folks at Roadshow. The picture Cadillac used in the press release has the rear end of the next-generation model expected to debut next month.

      Source: Cadillac, Roadshow
      Press Release is on Page 2
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