• Sign in to follow this  

    Cadillac Readies A New Ad Campaign


    William Maley

    Staff Writer - CheersandGears.com

    September 5, 2013

    Cadillac is readying a new ad campaign for the fall that will portray the brand in a new light. AdAge reports that the new campaign will focus on American values, such as anyone can create their own destiny. The main theme of the campaign is "Work Hard. Be Lucky."

    This is a complete U-Turn from Cadillac's previous ad campaigns which featured the ATS attacking some of the famous roads around the world and Kate Walsh talking about certain models. As AdAge points out, Cadillac's recent campaigns haven't had a coherent theme.

    Cadillac is keeping quiet on whether the "Work Hard. Be Lucky" will be the tagline or not.

    "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured," said Cadillac Spokesman David Caldwell.

    We'll find out in a few weeks as the campaign begins to slowly roll out.

    Source: AdAge

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.



      Report Article
    Sign in to follow this  


    User Feedback

    Recommended Comments

    Every year there is a new slogan, I guess the "standard of the world" of no more. I think they just come up with lines based on what they think might create some sales in the next 6 months. They never think of a slogan that they can use for 20-30 years. BMW has been "ultimate driving machine" for 30 years, consistency is good, people know what BMW stands for. "Be Lucky" sounds like a sign outside of a cheesy casino.

    Share this comment


    Link to comment
    Share on other sites

    Every year there is a new slogan, I guess the "standard of the world" of no more. I think they just come up with lines based on what they think might create some sales in the next 6 months. They never think of a slogan that they can use for 20-30 years. BMW has been "ultimate driving machine" for 30 years, consistency is good, people know what BMW stands for. "Be Lucky" sounds like a sign outside of a cheesy casino.

    love those upcoming front drive 3 cylinder ultimate driving machines!

    BREAK THROUGH with the 03 or 04 CTS and led zepellin, awesome ad campaign.....

    Me thinks I would love to find an 06 or 07 CTS 3.6 manual to play with! The old style........ that was the best....

    should the new flagship sedan on Omega be the LTS name or should it go back to STS? or DTS even?

    Share this comment


    Link to comment
    Share on other sites

    Omega sedan should be Fleetwood, Omega coupe should be Eldorado. CTS renamed to Seville, ATS renamed to LaSalle. Escalade keeps its name, and I am sure they can find some French names for the future crossovers. XTS could be renamed Calais so that people don't associate it with the Deville.

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.