Staff Writer - CheersandGears.com
September 5, 2013
Cadillac is readying a new ad campaign for the fall that will portray the brand in a new light. AdAge reports that the new campaign will focus on American values, such as anyone can create their own destiny. The main theme of the campaign is "Work Hard. Be Lucky."
This is a complete U-Turn from Cadillac's previous ad campaigns which featured the ATS attacking some of the famous roads around the world and Kate Walsh talking about certain models. As AdAge points out, Cadillac's recent campaigns haven't had a coherent theme.
Cadillac is keeping quiet on whether the "Work Hard. Be Lucky" will be the tagline or not.
"It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured," said Cadillac Spokesman David Caldwell.
We'll find out in a few weeks as the campaign begins to slowly roll out.