By William Maley
Staff Writer - CheersandGears.com
May 14, 2013
While Cadillac is attacking the German automakers with the compact ATS and upcoming CTS, one place you will not see the crest and shield do battle is in the volume race.
"We're not going to be in every single segment that they're in," said General Motors CFO Dan Ammann to Automotive News.
"In some ways, I think that not having the pressure to sell the last incremental car at whatever cost … is actually not a bad place to be right now."
Now, Cadillac has a different set of circumstances than the German automakers. For one, Cadillac has a much smaller lineup and sales when compared to the Germans. Now GM has announced that Cadillac will be expanding into other markets in the coming years and to fill out the lineup with new and redesigned models by 2015.
But what Ammann said about Cadillac not being apart of every segment is a bit reassuring. With the German automakers going after every segment, it could cause damage in the long run with their premium position.
Source: Automotive News (Subscription Required)