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    Cadillac To Avoid The German Automakers Drive For Volume


    By William Maley

    Staff Writer - CheersandGears.com

    May 14, 2013

    While Cadillac is attacking the German automakers with the compact ATS and upcoming CTS, one place you will not see the crest and shield do battle is in the volume race.

    "We're not going to be in every single segment that they're in," said General Motors CFO Dan Ammann to Automotive News.

    "In some ways, I think that not having the pressure to sell the last incremental car at whatever cost … is actually not a bad place to be right now."

    Now, Cadillac has a different set of circumstances than the German automakers. For one, Cadillac has a much smaller lineup and sales when compared to the Germans. Now GM has announced that Cadillac will be expanding into other markets in the coming years and to fill out the lineup with new and redesigned models by 2015.

    But what Ammann said about Cadillac not being apart of every segment is a bit reassuring. With the German automakers going after every segment, it could cause damage in the long run with their premium position.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Wise decision on Cadillac's part. BMW and Daimler do not have the same options Caddy does in terms of leaving certain segments to other marques within the same corporation.

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    stick to the basic segments. Sedans, in a few sizes. Crossovers, in 2 or so sizes. ALmost have to keep the Escalade, it is just a Suburban trim package.

    Coupes? 1 for sure, 2, not so sure. ATS best coupe.

    Caddy does need an indulgence car like a convertible. Whether it is an XLR or a 4 seat, don't know. It should be unique.

    ELR is a given. A good way to sell Volts and justify the price.

    Cien would be awesome, but doubt they could swing the production budget.

    Audi, Merc, and BMW, their model proliferation will come back to bite them someday. Too many models, the well will run dry.

    We may be at a point where a sub SRX crossover is needed, and yes even a FWD based subcompact car..........

    Edited by regfootball
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    There is usually not a particularly bad place to be when you have a good product. The ATS is a fine opening shot and the CTS looks like a good follow up on it. They are not perfect though... the ATS is near perfect with chassis tuning, but it's transmission can't keep up drag both performance, driving experience and economy down. CUE is also a rather tacky dud. GM needs to incrementally improve the ATS without waiting for the next model cycle. Try what Jaguar did. They launched the XF in 2009, in 2010 they replaced the 4.2 V8s with a pair of 5.0 DI V8s, 2011 they added a supercharged V6 and a turbo I4, 2012 they facelifted the car with a new front fascia and a revised interior and new interactive infotatinment system, 2013 they swapped out the 6-speed autos for 8-speed autos. Almost every year, there's a significant upgrade in one area or another.

    GM only needs to do two things to turn the ATS from good to great -- apply the Aisin TL80SN tranny in 2014 on all the ATS models except perhaps the base car (to keep the entry price low), go on a crash development of CUE version 2.0 and make it a complimentary upgrade for existing cars. The ATS-V will be a nice addition too, but in the larger scheme of things it's not as important as upgrading the tranny and CUE.

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    This is nothing new as GM stated a while back they intended to lower Cadillac volume while increasing the price and profit.

    Porsche did the same thing. Back in the 80's Porsche relied on high volume 924-924 and cheaper 911 models and tried to go the high volume route. They learned it hurt their image and made it where just about anyone could afford a Porsche.

    They cut back and increased the price and added quality models to the 911. They then did offer a lower priced Boxster but while lower priced than the more expensive 911 it is still not a car just anyone could buy.

    The time is now to enhance Cadillac's image to the point where if you own one it is because you have the money. The days of just anyone owning a Cadillac will go by the way side.

    Now with Cadillac moving up it will give future Buicks to better address the lower end BMW and Audi models. Cadillac does not have to have a model for every niche like they do and GM can leverage the Buick up to better address these lines. This will also give Chevy more room to move in the $30K -40K range.

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    Could not agree more on the placement of Cadillac going upmarket to make more room for Buick (and a little more for Chevy).

    As for the Aisin TL80SN transmission, what are the advantages of that one over a GM transmission, such as a 6T70(?) tranny?

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    Could not agree more on the placement of Cadillac going upmarket to make more room for Buick (and a little more for Chevy).

    As for the Aisin TL80SN transmission, what are the advantages of that one over a GM transmission, such as a 6T70(?) tranny?

    8-speeds vs 6

    6.71 ratio spread vs 6.05

    Most importantly, better shift quality and speed.

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    To me this is code for "S-Class competitor? Don't count on it."

    I heard "No, we're not going to make 4-door coupes, S-M-L-XL-XXL CUVs/SUVs, X6 fighters, or 5 Series GT fighters." But that could be my optimism flaring up again.

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    Interesting = EXCITEMENT!

    Best news I have heard yet for Caddy. Focus on quality high profit auto's that drive people to want to own a Caddy.

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    To me this is code for "S-Class competitor? Don't count on it."

    I heard "No, we're not going to make 4-door coupes, S-M-L-XL-XXL CUVs/SUVs, X6 fighters, or 5 Series GT fighters." But that could be my optimism flaring up again.

    That's closer to the truth than "no S-class fighter."

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    Guest Aboahmed

    Posted · Report

    I've had mine for 1250 miles 2 weeks now .And I love it ! Short trips long cruises they all are a pursalee in this carMine is equipped. As was the test car , and yes the CUE doesTake some time to get used to , but its really COOL

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    • By William Maley
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      DALLAS — Chevrolet today announced the redesigned Duramax 6.6L V-8 turbo-diesel offered on the 2017 Silverado HD. This next-generation redesign offers more horsepower and torque than ever — an SAE-certified 445 horsepower (332 kW) and 910 lb.-ft. (1,234 Nm) — to enable easier, more confident hauling and trailering.
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      The connecting rods are stronger, too, and incorporate a new 45-degree split-angle design to allow the larger-diameter rod bearings to pass through the cylinder bores during engine assembly. They’re forged and sintered with a durable powdered metal alloy, with a fractured-cap design enabling more precise cap-to-rod fitment. 
      A new, stronger cast-aluminum piston design tops off the rotating assembly. It features a taller crown area and a remelted combustion bowl rim for greater strength. Remelting is an additional manufacturing process for aluminum pistons in which the bowl rim area is reheated after casting and pre-machining, creating a much finer and more consistent metal grain structure that greatly enhances thermal fatigue properties.
      Additionally, the Duramax’s pistons don’t use pin bushings, reducing reciprocating weight to help the engine rev quicker and respond faster to throttle changes.
      Lightweight cylinder heads, solenoid injectors
      The redesigned engine retains the Duramax’s signature first-in-class aluminum cylinder head design, with six head bolts per cylinder and four valves per cylinder. The aluminum construction helps reduce the engine’s overall weight, while the six-bolt design provides exceptional head-clamping strength — a must in a high-compression, turbocharged application.
      A new aluminum head casting uses a new double-layer water core design that separates and arranges water cores in layers to create a stiffer head structure with more precise coolant flow control. The heads’ airflow passages are also heavily revised to enhance airflow, contributing to the engine’s increased horsepower and torque.
      The Duramax employs a common-rail direct injection fuel system with new high-capability solenoid-type injectors. High fuel pressure of 29,000 psi (2,000 bar) promotes excellent fuel atomization for a cleaner burn that promotes reduced particulate emissions. The new injectors also support up to seven fuel delivery events per combustion event, contributing to lower noise, greater efficiency and lower emissions. Technology advancements enable less-complex solenoid injectors to deliver comparable performance to piezo-type injectors.
      Electronically controlled, variable-geometry turbocharging system
      A new electronically controlled, variable-vane turbocharger advances the Duramax’s legacy of variable-geometry boosting. Compared to the current engine, the system produces higher maximum boost pressure — 28 psi (195 kPa) — to help the engine make more power, and revisions to enhance the capability of the exhaust-brake system.
      Along with a new camshaft profile and improved cylinder head design, the Duramax’s new variable-vane turbocharger enables the engine to deliver more power with lower exhaust emissions. It uses a more advanced variable-vane mechanism, allowing a 104-degree F (40 C) increase in exhaust temperature capability. The self-contained mechanism decouples movement from the turbine housing, allowing operation at higher temperature. That enables the engine to achieve higher power at lower cylinder pressure. Additionally, it has lower internal leakage, allowing more exhaust energy to be captured during exhaust braking.
      The integrated exhaust brake system makes towing less stressful by creating added backpressure in the exhaust, resulting in negative torque during deceleration and downhill driving, enhancing driver control and prolonging brake pad life.
      Venturi Jet Drain Oil Separator
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      Cold Start System
      The new Duramax also provides outstanding cold-weather performance, with microprocessor-controlled glow plugs capable of gas-engine-like starting performance in fewer than 3 seconds in temperatures as low as -20 degrees F (-29 C) without a block heater. The system is enhanced with ceramic glow plugs and automatic temperature compensation — a first-in-class feature providing improved robustness and capability. The automatic temperature compensation assesses and adjusts the current to each glow plug for every use, providing optimal temperature for cold start performance and durability.     
      Electronic throttle valve and cooled EGR
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      Additionally, a cooled exhaust gas recirculation (EGR) system enhances performance and helps reduce emissions by diverting some of the engine-out exhaust gas and mixing it back into the fresh intake air stream, which is fed through the cylinder head for combustion. This lowers combustion temperatures, improving emissions performance by reducing NOx formation.
      The exhaust is cooled in a unique heat exchanger before it’s fed into the intake stream through a patented EGR mixing device, further improving emissions and performance capability. An integrated bypass allows non-cooled exhaust gas to be fed back into the system to help the engine more quickly achieve optimal operating temperature when cold.
      B20 Biodiesel Capability
      The new Duramax 6.6L is capable of running on B20 biodiesel, a fuel composed of 20 percent biodiesel and 80 percent conventional diesel. B20 helps lower carbon dioxide emissions and lessens dependence on petroleum. It is a domestically produced, renewable fuel made primarily of plant matter — mostly soybean oil.
      Manufacturing
      The new Duramax 6.6L turbo-diesel engine is produced with locally and globally sourced parts at the DMAX Ltd. (GM’s joint venture with Isuzu) manufacturing facility in Moraine, Ohio.
      Allison 1000 Automatic Transmission
      The proven Allison 1000 six-speed automatic transmission is matched with the new Duramax 6.6L. A number of refinements have been made to accommodate the engine’s higher torque capacity, including a new torque converter.
      The Allison 1000’s technologically advanced control features, such as driver shift control with manual shift feature and a patented elevated idle mode cab warm-up feature, haven’t changed. Also, the Tow/Haul mode reduces shift cycling for better control and improved cooling when towing or hauling heavy loads.
      There’s also a smart diesel exhaust brake feature that enhances control when descending steep grades.
    • By William Maley
      The seemingly never-ending diesel heavy-duty truck war is back in force with Ford announcing the power figures for the F-Series Super Duty back in the summer. We were wondering when either FCA or GM would strike back. Well GM did this over the weekend by accidently and then subsequently deleting the figures for the next-generation Duramax V8 diesel.
      Truck Trend got screenshots of GM Powertrain's website where the details of the L5P 6.6L Duramax turbodiesel are there to see: 445 horsepower and 910 pound-feet of torque. Compared the 6.7L PowerStoke V8 found in the 2017 F-Series Super Duty, the updated Duramax produces 5 more horsepower but is slight behind in torque (15 down from the PowerStroke's 925 pound-feet).
      We know for sure that the new Duramax will debut a new air intake system (you can see the new hood scoop in the picture above). More air is a good thing as it means better cooling and more power.
      The Texas State Fair is this week and it has become a showplace for the various truck manufacturers to make big announcements. We wouldn't be shocked if General Motors debuts the new Duramax there.
      Source: Truck Trend

      View full article
    • By William Maley
      The seemingly never-ending diesel heavy-duty truck war is back in force with Ford announcing the power figures for the F-Series Super Duty back in the summer. We were wondering when either FCA or GM would strike back. Well GM did this over the weekend by accidently and then subsequently deleting the figures for the next-generation Duramax V8 diesel.
      Truck Trend got screenshots of GM Powertrain's website where the details of the L5P 6.6L Duramax turbodiesel are there to see: 445 horsepower and 910 pound-feet of torque. Compared the 6.7L PowerStoke V8 found in the 2017 F-Series Super Duty, the updated Duramax produces 5 more horsepower but is slight behind in torque (15 down from the PowerStroke's 925 pound-feet).
      We know for sure that the new Duramax will debut a new air intake system (you can see the new hood scoop in the picture above). More air is a good thing as it means better cooling and more power.
      The Texas State Fair is this week and it has become a showplace for the various truck manufacturers to make big announcements. We wouldn't be shocked if General Motors debuts the new Duramax there.
      Source: Truck Trend
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       

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