Jump to content
  • William Maley
    William Maley

    Cadillac To Remove Camouflage Sooner To Improve Quality

    Sign in to follow this  

      There is some reason to this madness

    Automakers try their hardest to keep new models under wraps for the longest time to keep the prying eyes of competitors and the media. But Cadillac is trying something a bit different.

    According to Automotive News, Cadillac will be revealing new vehicles about six or seven months ahead from the start of production. Currently, Cadillac reveals new vehicles about two to three months ahead. Why are they doing this? This is part of a push by Cadillac to work on improving the quality of new vehicles. Covering vehicles with camouflage hinders testing of aerodynamics and cooling systems in the real world.

    "If we want to achieve different results, we also have to be willing to change the processes we've used in the past," said Cadillac President Johan de Nysschen.

    "We want to put more of our development cars into the hands of ordinary drivers, not just engineers, so people can see how they perform in normal usage conditions, and that really requires the removal of camo."

    This is quite different from what other automakers have been doing recently. Take for example Honda with the latest Accord. They only introduced weeks before its on-sale date. The reasoning behind this is to prevent sales of the outgoing model from going belly-up.

    "The sales guys are concerned about that. That, obviously, is the reason why secrecy has been so paramount. Right now, I think getting the very best Cadillacs out there, that are a standard for the world, is top priority for me. If you do these things well, the sales will follow," said de Nysschen.

    Source: Automotive News (Subscription Required)

    • Upvote 1
    Sign in to follow this  


    User Feedback

    Recommended Comments

    I totally agree with this in regards to real world testing to get the New Standard of the World auto for everyone! :metal: 

    Share this comment


    Link to comment
    Share on other sites

    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    14 hours ago, smk4565 said:

    It makes sense because car makers are overly cautious about "not commenting on future product" or  trying to hide everything thinking it will affect sales, but it doesn't.

    First off, most people buy a car when they need a car, so if the turbo engine is a year away or the new model is next year, they aren't going to wait.  No one walks into a Toyota dealer to look at a Rav4 and thinks, hmm, maybe I should wait 11 months to get it because they are doing a mid-cycle refresh.

    Maybe on luxury cars buyers are more discerning, but I don't think a lot of buyers are going to be swayed on whether or not the new model is coming in a year.   On the flip side, by showing the car early, maybe they get a buyer who is only considering 3 row crossovers, and the RX wasn't an option before now.

    Plus people know when a new car is coming, these model life cycles are all on line anyway.

    I agree. I love my CTS-V but the more I drive it the more risk I run of seriously taking it to its limits on public roads. The car is so fuckin spectacular it isn't even funny. That being said.. I am actually holding off on a vehicle purchase of the CT6.. because it is promised that a V8 version is coming. I am willing to give up some HP, but not 240HP if I were to simply buy a CT6 3.0L TT. I would easily trade to the CT6 Platinum VSport with a  500HP(+) V8

    Share this comment


    Link to comment
    Share on other sites

    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    Go figure on why Cadillac would drop hints that an Escalade V was imminent and this was all the rage in 2015 and here we are 3 years later just about and still no V edition. This is a failure of Cadillac leadership. It is not that hard to create a V edition.

    Agreed and there is room above an Escalade-V for another SUV.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, smk4565 said:

    Agreed and there is room above an Escalade-V for another SUV.

    Room above? How much bigger can an SUV get than an ESV?? 

    Share this comment


    Link to comment
    Share on other sites
    24 minutes ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    Ehhhh It might be priced above it but it is definitely much much smaller than an Escalade. It isn't double an Escalade ESV Platinum unless you're buying a G65. ESV Platinum 4WD starts at 100k and a G Wagen starts at 124k and 142k for a G63.

    G65 and 4X4(Squared) are 222k and 227k, respectively. Those are priced way out there but they're pretty extreme in their own manners. Random, but when I was in Orlando last week I saw a 4X4(squared)! 

    AWD EV Escalade would still lack what the Rovers do off road, it'd be a quick son of a B though! 

    Just found out you can get Brembos on an Escalde! Way cool! 

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    3 hours ago, ccap41 said:

    Room above? How much bigger can an SUV get than an ESV?? 

    Drew is correct, I mean more expensive than an Escalade not bigger.  You can run a mid-size SUV over $100k easily.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    SMK sees the G-Wagon as above the Escalade ESV Platinum. As such and since they charge double what they charge the Escalade ESV Platinum, He thinks Cadillac should have a V12 powered AWD with multiple off road capabilities that would slot in above the Escalade.

    In reality, GMC Needs a Professional Grade Hummer package for the Yukon that would cover everything the G-Wagon can do off road.

    Escalade just needs a V edition for both standard and ESV versions. They also need an AWD EV Escalade as that would trump anything MB, BMW or Range Rover currently has.

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

    Share this comment


    Link to comment
    Share on other sites
    53 minutes ago, Drew Dowdell said:

    I don't think he was saying size-wise. I think he's saying more premium than the current platinum

    Ah, gotcha. Makes sense. 

    1 minute ago, smk4565 said:

    doesn’t have a glass panoramic roof like every other top luxury suv

    This is an option on much smaller and less luxurious vehicles.. My Escape had a panoramic roof and I don't think they're alone at this point. The F150, Edge, Explorer, and MUSTANG all have pano sun roofs. Everything Lincoln does as well, I think. 

    Share this comment


    Link to comment
    Share on other sites

    Not every luxury vehicle must have every luxury option to be considered luxury..... I mean gosh, the Escalade doesn't even have those luxury plastic seats like the GLS has.... it only comes with real leather and it is still considered a luxury vehicle. 

    Share this comment


    Link to comment
    Share on other sites
    19 minutes ago, smk4565 said:

    The G-wagon is above the Escalade and the problem with the Escalade is at the end of the day it is on a pick up truck frame and doesn’t have a glass panoramic roof like every other top luxury suv, it is super heavy, I think it has a solid rear axel, it has a lot of platform compromises.  

    What they need is an Omega platform SUV with CTS-V suspension and CT6 4 wheel steering and some sort of 500-600 hp V8 option.  Electrictified anything is welcome too.

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

    Share this comment


    Link to comment
    Share on other sites

    Actually, the mid& large MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   The subcompact (GLA) and compact (GLC) CUVs are car-based, though.  

    Edited by Cubical-aka-Moltar
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    7 minutes ago, Cubical-aka-Moltar said:

    Actually, the real MB SUVs (GLE and GLS) are on a dedicated SUV platform...not the E class platform.   

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, dfelt said:

    Who Cares?

    MB uses their car platforms to build all their CUVs. So Guess based on your statement of the Escalade is a cheap SUV because it is built on a truck platform or the GM900 series then MB CUVs are even cheaper since they use the low class car platforms to build them.

    C Class MRA platform is also used to build the small CUVs.

    E class is on MHA as is the mid size CUVs.

    Seems the G-Wagon is the only body on frame SUV they offer and with that you get next storage section, plastic ring with next bottom as cup holders. 

    That is better than the heated or cooled cupholders in an Escalade? :stupid:

    The E-class is on the MRA platform, as is the s-class.  MHA platform is GLE and GLS only, the G-wagon is body on frame, with all new chassis for 2018.

    And I am pretty sure Cadillac fans would go nuts if there was a CTS-V crossover, or a Corvette ZR-1 powered mid-size crossover with a carbon fiber roof.

    Edited by smk4565

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    I was curious and looked up their current 4 platforms and MB is stating that the MHA is was is used for the GLE, GLS and E class sedan unless all the news companies who reported this info is wrong. Just going by the news reports.

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Edited by Cubical-aka-Moltar
    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, Cubical-aka-Moltar said:

    The W166/X166 platform (2011+ ML/GLE and 2013+ GL/GLS) is the platform jointly developed as the WK2 Grand Cherokee and Durango (and evolved from the previous WK).  Not a car platform.  

     

    Yep and the new platform goes into use next year, the base GLE is said to weigh under 4,000 lbs in base trim which would be huge because that thing is obese now.   And not a car platform but the GLE63 is already on the Nurburgring...

    2020-mercedes-amg-gle-63-spy-photo.jpg

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Guangzhou Automobile Group Co. (GAC) made a big splash at the Detroit Auto Show this year with a number of models destined for the U.S. The plan at the time was to begin talking with dealers at the National Automobile Dealers Association convention in March, with sales to follow early next year. But GAC has postponed plans of coming to the U.S. due to the trade war.
      In a statement issued to Bloomberg, GAC said “the escalation of China-U.S. trade frictions” and distribution “uncertainties” had made them decide to put their plans on hold. It's unclear how long this postponement will last, but it will likely be some months - maybe years.
      Many Chinese automakers have made pronouncements to sell vehicles in the U.S. for over a decade, with none coming to shore. As Automotive News notes, Chinese Automaker Zotye as recently as this month was still recruiting dealers and planning to begin sales in the U.S. late next year. Bloomberg reached out to other Chinese automakers,
      Great Wall: No immediate comment on whether or not it plans on adjusting its plans to coming to the U.S. Lynk & Co. (under the Geely umbrella): Spokesperson said they are "evaluating" plans for North America Source: Bloomberg, Automotive News (Subscription Required)

      View full article
    • By William Maley
      Guangzhou Automobile Group Co. (GAC) made a big splash at the Detroit Auto Show this year with a number of models destined for the U.S. The plan at the time was to begin talking with dealers at the National Automobile Dealers Association convention in March, with sales to follow early next year. But GAC has postponed plans of coming to the U.S. due to the trade war.
      In a statement issued to Bloomberg, GAC said “the escalation of China-U.S. trade frictions” and distribution “uncertainties” had made them decide to put their plans on hold. It's unclear how long this postponement will last, but it will likely be some months - maybe years.
      Many Chinese automakers have made pronouncements to sell vehicles in the U.S. for over a decade, with none coming to shore. As Automotive News notes, Chinese Automaker Zotye as recently as this month was still recruiting dealers and planning to begin sales in the U.S. late next year. Bloomberg reached out to other Chinese automakers,
      Great Wall: No immediate comment on whether or not it plans on adjusting its plans to coming to the U.S. Lynk & Co. (under the Geely umbrella): Spokesperson said they are "evaluating" plans for North America Source: Bloomberg, Automotive News (Subscription Required)
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
  • Social Stream

  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...