• Sign in to follow this  
    Followers 0

    Cadillac's Elmiraj Concept "Is Very Doable”


    William Maley

    Staff Writer - CheersandGears.com

    August 20, 2013

    The Cadillac Elmiraj concept made quite the splash last week at Pebble Beach with a number of people talking about it. It could be that the Elmiraj could make the transfer from show car to production car.

    Automotive News had the chance to speak with Cadillac's senior vice president of global operations, Bob Ferguson. Ferguson said that the Elmiraj “is very doable."

    "Sometimes you go through these exercises to make a design statement. This car is marketable. It's practical enough to be put through the production process," said Ferguson. "Our dealers really want a vehicle like this."

    If given the green light, the Elmiraj would likely appear sometime after Cadillac's new RWD flagship is introduced.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I would like to see the truly premium Cadillac models regain actual names while letting the lower to mid range models ATS and CTS keep their letter names at least for a while. Then over time before they are replaced using a concept showing the next gen styling direction they could name those concepts as replacements for the lower end models!

    0

    Share this comment


    Link to comment
    Share on other sites

    YES YES YES, Produce this car!

    Name it Eldorado???? Not sure, I think the older crowd would love it and the car enthusiast would love it but that is a limited crowd. I propose a new Series of 21st century Names to apply to the new generation of Cadillac. Time to let the old cars live in their glory of history.

    Over all, I have been thinking on this for a while and yes I do love many of the old names, but in the 21st century with all the entitled young people, these names are heavily tied to the past. If GM is to grow Cadillac and gain new fans and conquest buyers, I believe it is time to look to the future with 21st century names and not rehash/relive old names of history some that might or might not have the greatest past.

    Eldorado is an amazing car, but the last few versions were not living up to it's name and I believe it is time to move on to a new 21st century name.

    Thoughts on new names?

    0

    Share this comment


    Link to comment
    Share on other sites

    I'd love the SeriesXX names to return... But I'd leave Eldorado and Escalade for very exclusive, over-the-top flagship models

    Edited by ZL-1
    0

    Share this comment


    Link to comment
    Share on other sites

    I too would rather let the Eldo name rest for a while longer.

    This car does not represent the Cadillac of the past but of the future it deserved it own place in Cadillac history. This car is not chrome laden, it is not a floating ride, it will not have a couch like bench seat and it is not even FWD like the Eldorado was for so many year. The Eldorado has had it's place and this car needs to have its own .

    While some gear heads may wax poetically on the Eldorado I think this car deserves its own place and identity. While Cadillac needs to respect the good of its past it also needs to live in the present and for the future. While some reliving is good too much living in the past serves as a wall to the future. To convince you have moved on you have to show people you really have moved on. By all means names are fine but I would like to see new classics created.

    Besides how many people today bought a new Eldorado new is still even driving less the 90's model?

    0

    Share this comment


    Link to comment
    Share on other sites

    So here are some names to try on:

    Cadillac

    Jazeel

    Oliphant

    Qiang

    Renild

    Xanadu

    Jezebel, Elephant, Chinese Take-out, Renix ignition, Xarelto?

    Miraj, Evoq, Imaj, Ciel, Converj ... all of these names work and sound great.

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm puzzled by those who feel the heritage names are "20th Century", but somehow "Cadillac", the oldest name in the pot, is '21st century'. Why not rename the Division, too, if one really wants to make a break with the past.

    Personally, 'Miraj' means no more to me than 'CTS'.

    0

    Share this comment


    Link to comment
    Share on other sites

    oh man the design, are they releasing the concept for some movie production first? or it was just designed for showroom purposes? Its design it's so futuristic alike, could imagine one in a variety of movies, they should indeed produce it, innovation at it's finest!

    0

    Share this comment


    Link to comment
    Share on other sites

    I like the Eldorado name, Cadillac (and Acura, Lincoln and Infiniti) thought they needed Alpha-numeric names because that is what luxury buyers wanted and that would allow them to take sales away from BMW and Mercedes. 10 years later, Mercedes and BMW are selling better than ever, and Cadillac, Acura, and Infiniti aren't doing any better than they were 10 years ago and Lincoln is on life support.

    If I list the names, FX, RDX, SRX, JX, MDX, MKX, MKS, XTS, how many average joe car shoppers could list the brand that sold that car. Those names are meaningless. Is Cadillac going to call their Flagship the LTS, while Lexus sells the LS? Let's bring back Fleetwood, Eldorado, etc names that have some weight and you know it is a Cadillac.

    I think a $100,000 Cadillac coupe is a sales flop waiting to happen, the Eldorado should be based off the CTS and priced at $55,000 where it has a chance. BMW, Audi, and Jaguar don't even try to go against the S-class coupe/CL-class, they know it can't be done.

    0

    Share this comment


    Link to comment
    Share on other sites

    And to differentiate from the other three you listed, Infiniti has ALWAYS been alphanumeric.

    Also, strictly speaking, Cadillac, Acura, and Lincoln are only alphabetical. Not quite alphanumeric. :smilewide:

    Edited by Lamar
    1

    Share this comment


    Link to comment
    Share on other sites

    It's a hard choice as some models have created their own brand equity (CTS and Escalade) so the equity scale does not lean neither towards 3-letter names nor towards full names...

    In a perfect World to me, it could be Cadillac Series50 (ATS); Cadillac Series60 (CTS); Cadillac Series70 (LTS) - the 50-to-60-to-70 progression is perfectly logical - with the crossovers as part of each of the Series. Escalade and Eldorado (yes, I'd love that name to return though I understand Cadillac needs to keep looking ahead) would be on top of that as ultra-exclusive models... But that would be in a perfect World :P

    0

    Share this comment


    Link to comment
    Share on other sites

    the Eldorado should be based off the CTS and priced at $55,000 where it has a chance. BMW, Audi, and Jaguar don't even try to go against the S-class coupe/CL-class, they know it can't be done.

    If this coupe stays a real dynamic, quality upmarket offering (like where the Elmiraj is going), it should be unique, larger than the CTS and priced around $75K. Not that anyone shops with a tape measure, but 200" sounds right about perfect to me. They're not going to sell many, but mass sales volume is mercedees' bag, not Cadillac's, and no one sells a lot at that range.

    Offering another 'CTS coupe' but jumping the price $10K over the sedan is not a smart move; it must be -in perception & reality- unique... then you christen it Eldorado.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well I wouldn't say just make a 2-door version of the CTS, but use the Alpha platform for a coupe with it's own sheet metal, and the existing powertrains that Cadillac has, and an 8-speed transmission and eventually some diesel or hybrid or plug-in since those are becoming common in luxury cars, even if just for marketing purposes.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am not a fan of the letters so much. As for the numbers like on BMW and Ferrari at least they mean something and have been around long enough to be accepted with them.

    I like the new name here. It Is good to represent that this is not just another rehashed name on another sub par car. It represents a rebirth and a much improved future to a car that is finally after years being out of sync with the market to being neat or even a class leader in their segments.

    I would have no problem with the old names again at some point but for now I would rather send a strong signal with the new products that these are not the cars of the past.

    While many enthusiast like to live in the past on dreams of some of the old classics most buyers today are not so mesmerized by the past.

    To me Cadillac is making a statement with the new product. Just as they did years ago when they first used the Eldorado name or even Biarritz. They could have rehashed a old name but in that era chose to use a new designation to represent a new car that became a classic.

    It is time to trust this product and give it an identity of it's own and not try to relive a old car that really has nothing to do with this other than the Cadillac name.

    By the way Cadillac is doing a hell of a lot better than even 5 years ago. They now have two world class cars and a third on the way. the XTS is not that far out either as it is very competitive with Acura and others the press has compared it to.

    For so long Cadillac really only had one good model in the CTS and it still needed just a little more refinement. Today we have it,

    0

    Share this comment


    Link to comment
    Share on other sites

    It's a hard choice as some models have created their own brand equity (CTS and Escalade) so the equity scale does not lean neither towards 3-letter names nor towards full names...

    In a perfect World to me, it could be Cadillac Series50 (ATS); Cadillac Series60 (CTS); Cadillac Series70 (LTS) - the 50-to-60-to-70 progression is perfectly logical - with the crossovers as part of each of the Series. Escalade and Eldorado (yes, I'd love that name to return though I understand Cadillac needs to keep looking ahead) would be on top of that as ultra-exclusive models... But that would be in a perfect World :P

    I would agree in part but having the ATS become the Series 50 would leave for to much room for Cadillac to do smaller FWD models that they truly should NOT BUILD!!

    ATS--Sedan-Series 20.

    ATS--Coupe-Series 22.

    SRX--Series 35.

    CTS--Sedan-Series 40.

    CTS--Coupe-Series 42.

    XTS--Sedan-Series 50.

    LTS--Sedan-Series 60.

    LTS--Coupe-Series 62.

    .

    0

    Share this comment


    Link to comment
    Share on other sites

    Might read in Bob Lutz new book Icons and Idiots and see how and they came up with the numbers they have now at BMW.

    They had numbers before but had issues on how to use a body and engine system and add additional models.

    Nearly all new luxury cars are letters and numbers and I am of the observation that doing new original names for the models that are completely different than the past should be used and cars that are more traditional like the XTS could use the Seville name or Fleetwood. This would be another way to set the Cadillac line apart from the rest of the market.

    The trouble is the Eldorado and Deville need a hiatus and let Cadillac recover it's image and reputation and then you may use them on the proper car in the future.

    The trouble is for the first nearly 55 years Cadillac used nothing but Series numbers. Like the wreaths the names have only been used about half of the life of Cadillac. There is little past to draw from and I think exotic names that are new would do for Cadillac today as Eldorado did for Cadillac in the 50's and 67.

    0

    Share this comment


    Link to comment
    Share on other sites

    I posted the below on another forum but it's not too far off from what the last post says:

    The Cadillac naming conventions drive everyone mad. To satisfy the people who like the heritage names, the people who don’t think the conventional names are cool enough to compete, and those who just think that the 3 letter names are meaningless, Cadillac should go back to “Series” names. Cadillac Series A, Series C, Series S, etc instead of ATS, CTS, SRX. It can sound elegant and sporty, and they mean what they say and no more (so there are no more “should be CTC instead of CTS Coupe” arguments). The Series names would work well with the “V” series (Series C-V), can use engine designations after (Series C 3.6) and can even use old heritage names to designate sportier engines (Series A Calais) or upgraded trim levels (Series C deVille). Maybe we can even see a “Town Sedan” designation return.

    0

    Share this comment


    Link to comment
    Share on other sites

    ^ I'm old school WRT names, but even I don't at all care for that suggestion. 'Series C-V3.6' is just as 'bad' as 'CTS' (or not, if you simply accept that as a name. Really no different than -say- 'Barracuda', which doesn't have any more association with that car parked over there, either).


    BTW, even if it was a pre-schoolistic as "1-, 2-, 3-, 4-series", there will ALWAYS be vocal idiots shouting about how stupid it is/how confused they are (IE; believing that 'CTS' somehow stands for 'Catera Touring Sedan').

    0

    Share this comment


    Link to comment
    Share on other sites

    Hard to say as having a 2 door this big while very cool is not in the norm right now nor does it play well with the current parking trends for small auto's. Be interesting to see where Cadillac goes from here with it.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. schuby87
      schuby87
      (30 years old)
  • Similar Content

    • By William Maley
      Cadillac is going to have a quiet 2017, but 2018 looks to be a blockbuster year as the first of their needed crossovers will launch - the compact XT3. Thanks to a spy photographer, we have gotten our first look at it.
      General Motors' camouflage department did a really good job of covering up the XT3, so we can't really tell much about the design except that it looks like an even smaller XT5. One detail they weren't able to cover up is the intercooler, leading us to believe that the XT3 will come with turbocharged power - most likely the 2.0L turbo. A nine-speed automatic and the choice of front or all-wheel drive is likely. Platform-wise, expect the XT3 to use the underpinnings of the Chevrolet Equinox and GMC Terrain.
      Source: Car and Driver

      View full article
    • By William Maley
      Cadillac is going to have a quiet 2017, but 2018 looks to be a blockbuster year as the first of their needed crossovers will launch - the compact XT3. Thanks to a spy photographer, we have gotten our first look at it.
      General Motors' camouflage department did a really good job of covering up the XT3, so we can't really tell much about the design except that it looks like an even smaller XT5. One detail they weren't able to cover up is the intercooler, leading us to believe that the XT3 will come with turbocharged power - most likely the 2.0L turbo. A nine-speed automatic and the choice of front or all-wheel drive is likely. Platform-wise, expect the XT3 to use the underpinnings of the Chevrolet Equinox and GMC Terrain.
      Source: Car and Driver
    • By William Maley
      GM Announces January U.S. Sales, Affirms Positive Outlook
      DETROIT — General Motors (NYSE: GM) U.S. dealers delivered 195,909 cars, trucks and crossovers in January, down 3.8 percent year over year. Retail sales totaled 155,010 units, down 4.9 percent, and the company set a new January record for average transaction prices.
      “In early January, we focused on profitability while key competitors sold down their large stocks of deeply discounted, old-model-year pickups,” said Kurt McNeil, U.S. vice president of Sales Operations. “We gained considerable sales momentum as we rebuilt our mid-size pickup, SUV and compact crossover inventories from very low levels following record-setting December sales.”
      Inventories of most of these products were in the 30 – 50 days’ supply range at the beginning of January.
      January Highlights (vs. Jan. 2016)
      GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles was approximately 17.6 million units. GM’s ATPs, which reflect retail transaction prices after incentives, rose $1,200 per unit to $34,500, a new January record.  GM was the only domestic automaker and one of only two full-line automakers to reduce incentives as a percentage of ATP. GM spending was 12.7 percent, down 0.3 points, and the industry average was 12.3 percent, up 1.3 points. Rental deliveries were down 1 percent. Total fleet sales were up 1 percent on a 12 percent increase in Government deliveries and a 1 percent increase in Commercial sales. GM’s fleet mix was 21 percent of total sales. Small business deliveries were up 4 percent. Chevrolet Retail Sales
      The Cruze, up 22 percent, the Volt, up 56 percent, and the Trax, up 40 percent, had their best-ever January retail sales. Total sales were also January records. Spark deliveries were up 40 percent. Bolt EVs, which were available in California and Oregon during the month, had the fastest days to turn in the industry at 7 days. The Tahoe, up 8 percent, and Suburban, up 11 percent, had their best January retail sales since 2008. The Equinox was up 4 percent. The Colorado was up 9 percent for its best January retail sales since 2005. Total sales were also the highest January since 2005. Sales of the Silverado HD pickup were up 32 percent for the truck’s best January retail sales since 2008. Total HD sales were also the best since 2008. Buick Retail Sales
      Crossover deliveries were up 20 percent, driven by higher Encore sales and the first-ever Envision. Average transaction prices were up 9 percent, four times better than the industry average growth. GMC Retail Sales
      Deliveries of the Acadia were up 15 percent. Sierra deliveries were up 2 percent, for the truck’s best retail January sales since 2002. Average transaction prices were up 7 percent, more than three times better than the industry average growth. Cadillac Retail Sales
      Cadillac sales were up more than 1 percent. Crossover deliveries were up 11 percent, on the strength of the new XT5. Total Escalade deliveries were up 10 percent, driven by 7 percent increase in Escalade ESV retail sales. Average transaction prices were the highest in the brand’s history at $55,300, up about $1,000 year over year. GM Momentum Continues to Grow
      In 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, and Chevrolet has been the fastest-growing full-line brand for two consecutive years on a retail basis. Chevrolet grew retail market share in 2015-2016 by almost one full percentage point, which translates to more than 120,000 incremental sales.
      “Our go-to-market strategy in 2017 is the same as 2016,” McNeil said. “We are focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline.”
      GM is optimistic about the year ahead because the economy is strong and the company’s four brands are dramatically expanding their product offerings in fast-growing crossover segments.
      Industry sales are expected to remain at or near record levels, with higher GM retail sales and market share on a year-over-year basis. GM’s deliveries to daily rental companies are expected to decline as a percentage of total sales for the third year in a row. GM will continue to match production with customer demand. Previously announced plans to reduce passenger car production at plants in Lordstown, Ohio and Lansing, Michigan were implemented at the end of January. GM’s operating discipline will help drive continued improvements in brand health and resale values. During January, IHS Markit said GM had the highest overall loyalty to a manufacturer for the second year in a row. Also, Kelley Blue Book gave seven Chevrolet and GMC vehicles awards for outstanding resale value, more than any other manufacturer. Ten all-new or recently redesigned crossovers are expected to drive GM’s 2017 sales results, including two new compact models, which will compete in the industry’s largest segment. Crossover Launches by Brand
      Chevrolet will have the industry’s broadest and freshest lineup of utility vehicles behind the 238-mile range Bolt EV; the 2018 Equinox, which arrives in showrooms soon; and the all-new Traverse, which arrives this summer. At Buick, crossovers are expected to account for as much as 75 percent of retail deliveries, up from 66 percent in 2016, driven by the Encore, Envision and Enclave. GMC, which has the highest average transaction prices of any non-luxury brand, will launch the all-new 2018 Terrain in late summer. It will complement the redesigned Acadia, which went on sale in late summer 2016. Cadillac will benefit from a full year of production of the new XT5 crossover, which is now the second best-selling vehicle in its segment.
    • By William Maley
      If there is one issue that is top of mind for various folks at Cadillac, it is the lack of crossovers. Their sedan-heavy lineup isn't doing them any favors in a marketplace crazy for crossovers and SUVs. The brand does have some breathing room thanks to increasing sales in China, but they know they need crossovers now.
      “It’s left us with the obvious difficulty. The core part of our volume lineup is in the market that’s contracting while we are unable, as good as XT5 and Escalade are, we are unable to fully exploit the updraft that’s taking place in the other half of the market,” said Cadillac President Johan de Nysschen to The Detroit News.
      The bad news is the first of a handful will not arrive till the second half of 2018 according to de Nysschen. The first is a model that will be smaller than the XT5, what we believe will be called the XT3. Some analysts believe the XT3 will be built at Fairfax Assembly Plant in Kansas City, Kansas. Then a full-size crossover slotted between the XT5 and Escalade will come next. We think this could be the sister model to the Chevrolet Traverse and Buick Enclave. Finally, de Nysschen hinted that an even smaller crossover could arrive after 2020.
      That doesn't mean Cadillac isn't working on their sedan lineup either. The XTS is expected to get a refresh later this year. Cadillac will also be launching a sedan to compete with the likes of the Audi A3 and Mercedes-Benz CLA in 2019. A coupe and convertible will join the sedan around the same time. de Nysschen explained the entry-level luxury marketplace is growing and the company wants a piece of it.
      Source: The Detroit News

      View full article
    • By William Maley
      If there is one issue that is top of mind for various folks at Cadillac, it is the lack of crossovers. Their sedan-heavy lineup isn't doing them any favors in a marketplace crazy for crossovers and SUVs. The brand does have some breathing room thanks to increasing sales in China, but they know they need crossovers now.
      “It’s left us with the obvious difficulty. The core part of our volume lineup is in the market that’s contracting while we are unable, as good as XT5 and Escalade are, we are unable to fully exploit the updraft that’s taking place in the other half of the market,” said Cadillac President Johan de Nysschen to The Detroit News.
      The bad news is the first of a handful will not arrive till the second half of 2018 according to de Nysschen. The first is a model that will be smaller than the XT5, what we believe will be called the XT3. Some analysts believe the XT3 will be built at Fairfax Assembly Plant in Kansas City, Kansas. Then a full-size crossover slotted between the XT5 and Escalade will come next. We think this could be the sister model to the Chevrolet Traverse and Buick Enclave. Finally, de Nysschen hinted that an even smaller crossover could arrive after 2020.
      That doesn't mean Cadillac isn't working on their sedan lineup either. The XTS is expected to get a refresh later this year. Cadillac will also be launching a sedan to compete with the likes of the Audi A3 and Mercedes-Benz CLA in 2019. A coupe and convertible will join the sedan around the same time. de Nysschen explained the entry-level luxury marketplace is growing and the company wants a piece of it.
      Source: The Detroit News
  • Recent Status Updates

  • Who's Online (See full list)