Staff Writer - CheersandGears.com
June 31, 2012
From the "we shot ourselves in the foot again" file; Automotive News reports that sales of the 2013 Malibu Eco have been abysmal. Only 7,000 Malibu Ecos have left dealers from March to June. That's a stark contrast to the 2012 Malibus which have sold almost 100,000 in the same time.
"I can't really say a whole lot about how well the Eco has taken off because all of the focus has been on pushing the '12s'. There's cash on the hood" said Jim Stutzman, owner of Jim Stutzman Chevrolet-Cadillac in Winchester, Va.
How much cash on the hood for the 2012 Malibu? Automotive News says it can be as high as $6000, making the 2012 Malibu the more tempting choice.
GM CEO Dan Akerson order the Malibu Eco to be launched ahead of the redesigned Nissan Altima, Ford Fusion, and Honda Accord as a way to leapfrog them. Also when the Eco was launched in March, GM was counting on a ad campaign during NCAA Basketball tournament to bring awareness to it.
Later this year, GM will launch the rest of the Malibu lineup including the 2.5L and 2.0L Turbo models. Chevrolet is trying to clear out as many of 2012s to make for these upcoming models.
So how Chevrolet feel about this? They seem ok with numbers. Russ Clark, Chevrolet's director of marketing for performance and mid-sized cars and crossovers said the Eco has been meeting expectations.
"So far it's been well received and well supported by the dealers. The car's performing about where we thought it would," Clark said.
But you do have wonder if GM was secretly wishing sales of Eco were higher.
Source: Automotive News (Subscription Required)