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    Chevrolet Gets A New Tagline - Find New Roads

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    By William Maley

    Staff Writer - CheersandGears.com

    January 8, 2013

    Back in late December, we reported that the fate of Chevrolet's current tagline, 'Chevy Runs Deep' would be decided within the first quarter of 2013. Today, Chevrolet has officially announced a new tagline, 'Find New Roads'.

    The new tagline will become the brand's global advertising message as Chevrolet begins its push to sell vehicles in 140 countries.

    “It’s more of an internal mantra as well as our external tagline. A lot of work is going on with our dealerships, a lot of work with our employees. This is just a continuation of that work and really bringing everything under one global vision,” said GM spokeswoman Cristi Vazquez to the Detroit Free Press.

    The new tagline will premiere in early February.

    Source: Detroit Free Press, General Motors

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Related Story:

    Fate Of 'Chevy Runs Deep' To Be Decided In 2013

    Press Release is on Page 2


    Chevrolet Will ‘Find New Roads’ as Brand Grows Globally

    Aligns around the world behind singular vision

    2013-01-08

    DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.

    The foundation of this new guiding principle is Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.

    “Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.

    “As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”

    Since the launch of the Cruze mid-size sedan – the brand’s first truly global vehicle – in 2009, Chevrolet sales have grown about 38 percent.

    “This is the right time to launch this initiative with over 20 vehicle launches globally in 2013,” said Alan Batey, vice president, U.S. Sales, Service and Global Marketing. “We are continuing to grow globally, especially in key emerging markets, and Find New Roads will help us drive even more consistency – both internally with our employees and externally with customers.”

    Chevrolet’s approach to marketing and the retail experience is already aligning with this new global vision. Last year Chevrolet selected Commonwealth, a newly formed advertising agency, to service Chevrolet advertising around the world. The brand also has launched a program to train dealership personnel to approach every aspect of their business differently to improve the retail experience.

    In addition to driving internal consistency for Chevrolet, Find New Roads also will be used in advertising around the world, beginning in the United States this quarter.

    Find New Roads will enable the whole company to rally around a consistent theme for the brand, and at the same time serve as an external message that works in all markets,” said Batey.

    “The theme has meaning in mature markets like the U.S. as well as emerging markets like Russia and India, where the potential for continued growth is the greatest.”

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    I like it better than 'chevy runs deep' but I think there is still room for improvement. Chevy needs a new 'like a rock' - just not as 90s.

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    The key here is they need a program that will meet the needs globally as Base Ball, Apple Pie and Cheverlet will just cut it else where.

    Whlile the globalization of Chevy has been a good thing in many areas it will lead to more generic marketing like Honda and Toyota. They keep a basic theme and then do spots locally that connect to the market it is in. It is the local marketing that will be the make or break in this deal.

    Not only is the Global marketing not easy the issues also comes into play with building the image of Chevy as a Value Leader but also all thing to all people as in economic transprotation, afforsable performance and luxury. These things cover a lot of area and makes it hard to focus the point of things. Lets face it marketing a Cadillac is much easier and to the point.

    Music will be done market to market I would assume since the world has many different taste. In America I hope they stay with a more Classic rock theme as it transends most demo's. The Like a Rock is had to top but they should be able to find something.

    One Idea I had for music is to sign a group like Journey and have them do different songs that would match different products and commercial themes. With the response that their music got on Glee has made me hate Don't Stop Believ'in but the public has really taken to it of all ages. They have a lot of other songs that could translate to the screen well.

    They also could use the Eagles or several other groups that have been around for years that have a wide appeal with young and old. Just look at what Zeppelin did for Caddy and how it got them noticed.

    The way I see it there is a lot of music here and they can do well to dig find that song or songs that everyone never changes the station on.

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    Journey is a truly awful suggestion. :puke: Awful in the '80s when they were current, awful in hindsight.

    Unfortunately for your suggestion, the widest- appeal music these days is sugary pop crapola, but it speaks to a demographic 40 years away (on average) from purchasing a new car.

    • • •

    IMO, taglines are vastly over-weighted. They change too often, and frankly they've all just about been done already. 100+ years and hundreds of brands later, and there's no new message to tell (not to mention they're all forced, anyway). Auto makers should definitely forgo issuing press releases about them, they're just not newsworthy.

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    The Eagles? Journey? Are we selling Park Avenue's here?

    I think it'd be a better idea if Chevrolet decided to get with the times and did an ad campaign, using themes that are relevant today. That's what ChryCo did with the 'Imported from Detroit' series and it provoked a response.

    I'm no fan of today's music but using something that's from 1983 or '73 screams 'We're stuck in the past.'

    At the very least, go with something along the lines of this:

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    blah. "find new roads"

    punt.

    it's sort of ok, it won't cause a rise in sales.

    however the part about it also being an internal call is interesting. from that perspective, it's a decent idea.

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    Can you really have a global tag line? Words mean different things in different cultures. "Baseball, Hot Dogs, Apple Pie and Chevrolet" just doesn't play well in Saudi Arabia. Chrysler's "Imported from Detroit" along with the Eminem song are so distinctly American I wonder if they would have a repulsive effect in say, France.

    The only one I can think of who got away with a truly global tag line (twice) was Volkswagen with "Fahrvergnügen" and "Das Auto"

    • Upvote 1

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    They need a global tag, but one that actually tends to strike home more.

    Take one home to the Family!

    Choice of Familes around the world!

    Exploring New Frontiers!

    Chevy, Breaking Barriors!

    Cheverlote, Breaking Bounderies!

    I think we need to spend some time working on a Global tag line and then submit them to GM. :)

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    “It’s more of an internal mantra as well as our external tagline. A lot of work is going on with our dealerships, a lot of work with our employees. This is just a continuation of that work and really bringing everything under one global vision,” said GM spokeswoman Cristi Vazquez to the Detroit Free Press.

    Hm, where'd we see this before? Oh right, Ford: http://www.forbes.com/sites/dalebuss/2012/06/14/go-further-brand-message-is-aimed-at-fords-employees-too/

    The difference is that "Go Further" sends a clear and direct message to strive for the very best, whereas "Find New Roads" implies a company wandering around, dabbling in a bit of everything, without any direction or focus.

    Also, as Chevrolet is more of a brand than an organization, it will be difficult to implement this mantra at every level. It might work on the sales and marketing side, but I can't see it being used to motivate the engineering team, since they do work on multiple brands. If they're serious, it should have been a corporation-wide mantra. With Ford, the brand and the organization are one.

    Going back to tag lines, GM branding in general is horrible. The Cadillac and Buick websites, in particular, are the worst. The brands always try to reinvent themselves ("we promise, it's different this time!") yet the effort is never sustained.

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    Find New Roads I can see as an Internal Company wide Mantra to push the engineers to go where they have not gone before. Otherwise I agree for Chevy this is pretty much a DOA mantra.

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    Journey is a truly awful suggestion. :puke: Awful in the '80s when they were current, awful in hindsight.

    Unfortunately for your suggestion, the widest- appeal music these days is sugary pop crapola, but it speaks to a demographic 40 years away (on average) from purchasing a new car.

    • • •

    IMO, taglines are vastly over-weighted. They change too often, and frankly they've all just about been done already. 100+ years and hundreds of brands later, and there's no new message to tell (not to mention they're all forced, anyway). Auto makers should definitely forgo issuing press releases about them, they're just not newsworthy.

    It was just one of many they could apply. It has worked well for Honda here in this area as in Anyway Way You Want It.

    What you consider awful has been playing well with all ages right now. Journey is not my favorite group but they have really reach out again even with the young. My son who is 12 has it on his I pod.

    The whole point is you need a song or music that reaches all ages with the message you are promoting. This is something the Black Eye Peas will can not do. On the other hand the Black Keys now have a wider appeal and reach many. They even have law suits out to stop copy cat songs some advetisers are using. I was not a fan till just recently even though they are from here. They get air time from every thing from Pop stations to Niki Sixx on XM. Even Billy GIbbons plays with them now and then.

    The kind of song we are looking for is even like Sweet Home Alabama that has sold everything from Chicken to you name it over the years. Like a rock was one that gave good appeal over all groups of buyers and it was a song you could get into your head all day.

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    GM and Chevy are to the point they need to express the global thinking of we are moving ahead and don't look back. We are a new company and not the same mess we were 10 years ago. I would love to see a head well spoken person from GM go public like Lee did for Chrysler and really drive the point home that it is a different ball game.

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    The only one I can think of who got away with a truly global tag line (twice) was Volkswagen with "Fahrvergnügen" and "Das Auto"

    'Das Auto' = 'the car' = 'Pontiac is car'. Fahrv..... did work well however.

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      # # #
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      Innovative Engine Technologies
      The inline six-cylinder architecture offers inherent efficiency and refinement, but the team expanded with smart technology choices to help improve efficiency and weight while optimizing the truck experience. A lightweight aluminum block and cylinder head reduce overall mass, and Active Thermal Management enhances efficiency and cold-weather warm-up. Ceramic glow plugs also help with shorter heat-up times and a quicker cold start, meaning the engine block heater is not needed until -22 degrees F.
      Towing is an important part of owning a truck, and customers can gain additional confidence thanks to the exhaust brake available in tow-haul mode. The water charge air cooler, coupled with low pressure EGR, reduces time to torque. The variable geometry turbocharger helps provide a greater balance of performance and efficiency, and an electronically variable intake manifold helps optimize performance across the rpm band.
      Inherently efficient and balanced
      Compared to a DOHC V-6, the inline-six architecture offers greater efficiency from the reduced friction of operating only two camshafts and their associated valvetrain components. The I6 configuration offers the perfect balance of primary and secondary forces, without the need for balancing shafts.
      “In addition to reduced friction, the architecture enables smooth operation,” Menarini said. “The new Duramax 3.0L elevates the 2019 Silverado with one of the most refined and efficient diesel engines in the segment.”
      Along with supporting elements such as a tuned air induction system and other noise-attenuating elements, the 3.0L Duramax delivers exceptional quietness and smoothness at all engine speeds.
      All-aluminum construction and tough rotating assembly
      The 3.0L Duramax cylinder block is made of a cast aluminum alloy that provides the strength required to support the high combustion pressures that occur within a diesel engine, while also offering an approximately 25 percent mass savings over a comparable cast iron engine block. Iron cylinder liners are used within the aluminum block to insure truck durability.
      There are seven nodular iron main bearing caps that help ensure the block’s strength under those high combustion pressures, while also enabling accurate location of the rotating assembly. A deep-skirt block design, where the block casting extends below the crankshaft centerline, also contributes to the engine’s stiffness and refinement. It’s complemented by a stiffness-enhancing aluminum lower crankcase extension attached to the main bearing caps.
      The rotating assembly consists of a forged steel crankshaft, forged steel connecting rods and hypereutectic aluminum pistons. The alloys in the respective castings for the rods and pistons make them lightweight and durable. Silicon is blended with the aluminum for heat resistance and tolerance within the piston cylinders, which enhances performance and makes the engine quiet.
      A thick piston crown — the top of the piston — and reinforced top ring add strength to support the tremendous cylinder pressures enabled by turbocharging and the engine’s high 15.0:1 compression ratio.
      DOHC Cylinder Head and Rear Cam Drive
      Overhead camshafts offer a direct, efficient means of operating the valves, while four valves per cylinder activated by maintenance-free finger followers with hydraulic lash adjusters increase airflow in and out of the engine. This arrangement is integrated on the Duramax 3.0L’s lightweight aluminum cylinder head, which is topped with a lightweight composite cam cover that incorporates the crankcase ventilation and oil separation systems.
      A pair of lightweight, assembled camshafts actuates 28.35 mm diameter (1.12-inch) intake and 24.55 mm diameter (0.97-inch) exhaust valves. The camshaft drivetrain is uniquely located at the rear (flywheel side) of the engine, for greater refinement and packaging considerations for the comparatively long inline-six. A crankshaft-driven chain drives the high-pressure direct-injection fuel pump, while a chain driven by the fuel pump drives both intake and exhaust camshafts. A smaller belt drives the variable flow oil pump from the crankshaft.
      Additional Technology Highlights
      Variable geometry turbocharging enables the Duramax 3.0L engine to deliver class-leading horsepower with minimal effect on overall efficiency. The system uses closed loop controlled vanes position and sophisticated electronic controls to automatically adjust boost pressure to the desired value based on engine running conditions and instantaneous power demand. The liquid-cooled turbocharger features a low-friction ball-bearing shaft and is mounted close to the exhaust outlet of the engine for quicker spool-up of the turbine and quicker light-off of the exhaust catalyst. A water-to-air intercooling system produces a cooler higher density air charge for greater power. Maximum boost pressure is 43,5 psi (300 Kpa) absolute.
      Low-pressure EGR: The Duramax 3.0L utilizes new low-pressure Exhaust Gas Recirculation to optimize performance and efficiency. The EGR system diverts some of the engine-out exhaust gas and mixes it back into the fresh intake air stream, which is drawn into the cylinder head for combustion. That lowers combustion temperatures and rates.
      Traditionally, EGR systems in diesel applications recirculate exhaust gases between the two high-pressure points, the exhaust manifold(s) and intake manifold. However, it generally requires efficiency-robbing assistance from the turbocharger or other supporting elements to achieve the pressure differential required for sufficient EGR flow rates.
      The new low-pressure system adds to the high-pressure system, supporting continual adjustment of exhaust backpressure for more efficient operation. It recirculates gases between the low-pressure points in the exhaust system (downstream of the particulate filter) and after the compressor inlet.
      When the low-pressure EGR is activated by an electronically controlled valve, the engine burns exhaust gas that has already passed through the particulate filter. That increases the turbocharger’s efficiency, which helps overall vehicle efficiency without deteriorating the rate of particulate matter emitted by the engine.
      A variable intake manifold offers dual air intake pathways for each cylinder. Electronically controlled flaps — one for each cylinder — shorten or lengthen the airflow to each cylinder. This optimizes the airflow into the engine and improves performance and responsiveness across the rpm band, particularly at lower engine speeds.
      A variable-pressure oiling system with a continuously variable-displacement vane oil pump enhances efficiency by optimizing oil pressure as a function of engine speed and load. With it, the oil supply is matched to the engine requirements rather than the excessive supply of a conventional, fixed-displacement oil pump. The engine uses low-friction Diesel Dexos 0W20 oil.
      Oil jets located in the block are employed for performance and temperature control. They target the inner core of the piston with an extra layer of cooling, friction-reducing oil. The jets reduce piston temperature, allowing the engine to produce more power and enhance long-term durability than engines without the technology.
      Active Thermal Management helps the engine warm up quickly to achieve and maintain its optimal engine temperature for performance and efficiency over the entire engine operating range. The system uses a three-actuator rotary valve system to distribute coolant through the engine in a targeted manner. It sends heat where it’s needed to warm up the engine to reduce friction and heat the passenger cabin or cools when needed for high-power operation. The Duramax 3.0L also features split cooling between the block and head.
      Common rail direct fuel injection of 2,500 bar (36,250 psi) helps generates class-leading horsepower and torque. The system’s pressure is generated by an engine-driven twin-piston pump sending fuel to solenoid-activated injectors with nine-hole nozzles that support precise metering of the fuel for a smooth idle and lower combustion noise. The fuel system is capable of multiple injections per combustion cycle — up to 10 times per injector — for more consistent and stable combustion performance that translates into smoothness and refinement, particularly at idle.   
      Electronic throttle valve: The Duramax 3.0L features an electronic throttle valve to regulate intake manifold pressure in order to optimize exhaust gas recirculation rates. It also contributes to a smooth engine shutdown via a more controlled method of airflow reduction.
      Ceramic glow plugs used in the Duramax 3.0L heat up more quickly and hotter than conventional metal-based glow plugs, helping the engine start and heat up more quickly in cold weather. The Duramax 3.0L achieves unassisted and assisted starting temperatures of -22 F (-30 C) and -40 F (-40 C) respectively.
      Stop/start technology helps optimize efficiency in city driving. The driver-selectable system shuts off the engine at stoplights and other stop-and-go situations. The engine automatically restarts when the driver takes their foot off the brake.
      ABOUT CHEVROLET
      Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
      # # #
      2019 CHEVROLET SILVERADO 3.0L DURAMAX TURBO-DIESEL SPECIFICATIONS
      Type:
      Duramax 3.0L DOHC Turbo Diesel I6 
      Bore & Stroke (in. / mm):
      3.30 x 3.54 inches (84mm x 90mm)
      Block Material:
      Aluminum
      Cylinder Head Material:
      Aluminum
      Compression Ratio:
      15.0: 1
      Firing Order:
      1-5-3-6-2-4
      Valvetrain:
      Dual-overhead camshafts, four-valves per cylinder
      Air Delivery:
      Single variable-geometry turbocharger; intercooling system. 42.8-psi / 2.95 bar max boost
      Fuel Delivery:
      High-pressure, common-rail direct injection (36,250 psi / 2500 bar); electronic throttle valve
      Ignition System:
      Compression
      Max Engine Speed:
      5100 rpm
      Additional Features:
      Continuously variable oil pump; engine oil cooler, automatic stop/start, Active Thermal Management,
      Emissions Control:
      Low-pressure Exhaust Gas Recirculation (EGR); Selective Catalyst Reduction on Filter (SCRF)
      Horsepower
      (hp / kW @ rpm):
      277 / 204 @ 3750 (SAE certified)
      Torque
      (lb.-ft. / Nm @ rpm):
      460 / 624 @ 1500 (SAE certified)
       
    • By Drew Dowdell
      Chevy unveiled the 2021 Trailblazer today, filling a space between the Chevrolet Trax and Equinox in the lineup.  This follows the recent release of the Buick Encore GX that fills a similar but more premium space. 
      Picking up on styling from the larger Blazer and the Camaro, the Trailblazer takes an aggressive, sporty posture. Yes, there also will be an RS version, but no word yet on what powertrains will be available. 
      Chevy is finally going to start offering active safety features as standard, something the competition started doing a few years ago. The standard active safety features are Front Pedestrian Braking, Automatic Emergency Braking and Lane Keep Assist with Lane Departure Warning.  Optional will be Adaptive Cruise Control - Camera, Rear Park Assist and a High Definition Rear Vision Camera.
      The 2021 Trailblazer will enter dealerships in early 2020. 


      View full article
    • By Drew Dowdell
      Chevy unveiled the 2021 Trailblazer today, filling a space between the Chevrolet Trax and Equinox in the lineup.  This follows the recent release of the Buick Encore GX that fills a similar but more premium space. 
      Picking up on styling from the larger Blazer and the Camaro, the Trailblazer takes an aggressive, sporty posture. Yes, there also will be an RS version, but no word yet on what powertrains will be available. 
      Chevy is finally going to start offering active safety features as standard, something the competition started doing a few years ago. The standard active safety features are Front Pedestrian Braking, Automatic Emergency Braking and Lane Keep Assist with Lane Departure Warning.  Optional will be Adaptive Cruise Control - Camera, Rear Park Assist and a High Definition Rear Vision Camera.
      The 2021 Trailblazer will enter dealerships in early 2020. 

    • By Drew Dowdell
      GM is delaying the launch of the new inline-6 diesel engine bound for the GMC Sierra 1500 and Chevrolet Silverado 1500.  No longer available for ordering on the 2019s, GM has pushed the availability into the 2020 model year. 
      According the GM, the emissions certification process on the engine is taking longer than normal.   Customers who ordered a 2019 Silverado or Sierra with the diesel engine will have their orders canceled and will need to resubmit the order for a 2020 model year vehicle once they become available for order.  GM has yet to open orders for 2020 truck models with the diesel engine, but a GM spokesperson said that it will be "soon".
      Assuming the current pricing holds, the 3.0 liter Duramax diesel will be priced $2,495 over a 5.3 liter V8 and $2,890 over the 4-cylinder 2.7-liter turbo. 
      Meanwhile for 2020, GM is expanding the availability of adaptive cruise control and the 10-speed automatic across the lineup.  At Chevy, the Silverado will now have the optional 6.2 liter V8 on five out of the eight trim levels.  The 6.2 V8 will be paired with the 10-speed automatic and available on the Custom Trail Boss, RST, LT Trail Box, LTZ, and High Country. At GMC, the CarbonPro box will be available at no additional cost when paired with certain other packages on the Sierra AT4 and Sierra Denali, while the double cab Sierra Elevation Trim will now also be available in a crew cab. 
       

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