By William Maley
Staff Writer - CheersandGears.com
February 11, 2013
Chevrolet has cut the price of the 2013 Malibu as part of an effort to entice consumers to look at it and not competitors such as the Toyota Camry.
The base price of the base Malibu LS saw its price drop $345 to $22,805 (including shipping), which undercuts the base Camry’s price by $235. The Malibu 2LT and Eco trims dropped $300, while up to $770 was cut from the LT.
"We did it in order to try to generate more potential traffic on the car both on the websites as well as dealers but I can't tell you that January itself was a big change just because of that. It recognizes the competitiveness of the segment and ensures that we remain on the shopping list," said Russ Clark, marketing director for the Malibu.
When the price drops when into effect in January, Malibu sales increased 7.8%.