Every Chevrolet Bolt that will be rolling off the assembly line will lose General Motors close to $9,000 once they are sold. This seems like madness, but according to a report from Bloomberg, there is some method to it.
Thanks to new regulations done by California Air Resources Board, automakers have to sell a certain amount of zero-emission vehicles if they want to sell other vehicles - primarily crossovers, SUVs, and trucks - in the state. These new regulations say by 2025, zero-emission vehicles need to make up 15.4 percent of the market. Since then, nine other states including New York have adopted these regulations. All told, these ten states make up 30 percent of the total U.S. auto market.
Take for example Fiat Chrysler Automobiles. CEO Sergio Marchionne revealed a couple years back they take a hit of $14,000 on every Fiat 500e sold. But if they wanted to sell Ram pickups and Jeep SUVs in California, they need to take the hit.
How does Bloomberg get the $9,000 figure? That's due to a source at General Motors who revealed the estimate is based on the Bolt's $37,500 base price. A GM spokesman declined to comment.
If General Motors is able to sell enough Bolts, they'll be able to gather enough credits to not only sell other vehicles which will make up for the Bolt's loss, but also be able to sell extra credits to other automakers. Tesla has taken advantage of this to great effect. In the third quarter, Tesla made $139 million from selling credits.