Editor/Reporter - CheersandGears.com
January 27, 2012
The Chevrolet Volt has been getting a lot of negative press over the past few months dealing with the fire that happened a month after a NHTSA crash test and ensuing investigation. Because of this, General Motors has launched a new ad campaign talking about how the safe the Volt is.
The campaign will include full-page ads in nineteen different U.S. newspapers including The New York Times, touting the safety of the Volt. Also, GM has a new television ad that calls the Volt "the car America had to build."
The launch of the ad campaign coincides with Wednesday's Volt Hearing in D.C.