Staff Writer - CheersandGears.com
July 11, 2012
Earlier this week, we reported on a filing from the U.S. Patent and Trademark office about a possible branding for the new diesel engine in the 2014 Grand Cherokee. Apparently this wasn't the only filing Chrysler did.
Car & Driver found a trademark application filled by the company to register “HFE High Fuel Efficiency”. The possible descriptor would most likely come on models that have small-displacement engines, and come with low rolling resistance tires and enhanced aerodynamics
Currently, Chrysler uses the name of Aero to refer to its most fuel-efficient models. Only one model wears the Aero name and that is the Dart.
Whether we see Chrysler drop the Aero for the HFE is something we'll be keeping a close eye on.
Source: Car & Driver
William Maley is a staff writer for Cheers & Gears. He can be reached at email@example.com or you can follow him on twitter at @realmudmonster.