Editor/Reporter - CheersandGears.com
January 13, 2012
Chrysler could be canning the Dodge Avenger within the next few years. In a interview with Reuters, Reid Bigland, head of the Dodge brand said the company could cut one of their midsize sedans.
"Chrysler Group will likely consolidate around one midsize car in the future," said Bigland.
Both the 200 and Avenger saw their sales grow last year (87,033 and 64,023 respectively) thanks to improved drivetrain options and new interiors. However, the two still lag far behind their competition. By dropping one of their models, Chrysler can reduce the costs in marketing and development while dropping the risk of having one model steal sales from the other.
"If we have two cars that are very similar, it does split dealer focus. Consolidating around one very competitive entry certainly has its advantages," Bigland said.
Most point towards the Avenger being cut due to its lower sales compared to the 200.