The Dodge Hellcat models are a huge success with 4,000 Challenger and Charger Hellcat models sold out of a total of 88,000 muscle cars.
"It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup," said Dodge and SRT CEO Tim Kuniskis to Automotive News.
It has become quite a success for the brand that Dodge is increasing production of the Hellcat engine to help reduce the "huge flood” of orders. This will be the second increase in production of the Hellcat models.
"We're going to build more [Hellcats] for 2016. We stopped taking all Hellcat orders months ago so that we could catch up to that demand, and then we will launch the 2016s," said Kuniskis.
Kuniskis didn't say how much of a production increase they will do.
Source: Automotive News (Subscription Required)