Jump to content
  • William Maley
    William Maley

    Focus Active Has Been Scrapped Due To U.S.-China Trade War

      And then there was one car in Ford's future lineup

    Ford had planned on selling two cars by 2019 in the U.S. - the Mustang and Focus Active. The latter took elements of a crossover with a higher ride height, body cladding, and new bumpers, and put them onto a Focus hatchback. But plans to bring this model to the U.S. have been canned.

    Ford announced today that it has canceled the Focus Active as tariffs on Chinese-made goods would eat into profits. The company announced last year that it would import the next-generation Focus from China.

    "Given the negative financial impact of the new tariffs, we've decided not to import this vehicle from China. The significant thing that moved was the tariffs going up substantially higher. We're choosing to deploy resources elsewhere," said Kumar Galhotra, Ford president of North America.

    Unlike General Motors which had applied for an exemption on the Chinese-built Buick Envision, Ford did not apply for one as it would have not worked out due to production timing and a small number of sales - the company projected to sell fewer than 50,000 Focus Actives in the U.S.

    Kristin Dziczek, vice president of the Center for Automotive Research tells The Detroit News that this could be the first of many announcements. The combination of Chinese tariffs, along with the threat of a 25 percent tariff on imported cars and parts may push a lot of products out of the U.S.

    “Many models will be withdrawn from the U.S. market, and many won’t be built in the U.S. at all. There are a whole lot of implications for the automotive industry and for consumers in terms of choice and prices,” she explained.

    The decision also puts Ford in a tough spot. The Focus Active was going to be one of the models that would fill in the space left by sedans that are going to be cut.

    "It didn't make sense for us to continue to invest in this program. We're looking at the entire landscape, and we're thinking through what other products we can offer customers," said Galhotra.

    Source: Automotive News (Subscription Required), The Detroit News



    User Feedback

    Recommended Comments

    And the other foot drops, Consumers get ready for greatly reduced choices due to stupidity of idiots in DC. This is going to HURT not Help consumers. This will not bring back manufacturing nor jobs to the US. 

    Global Economy, something the current administration seems to know nothing about or care about.

    This is the start as we have so many electronics built in China that many things I suspect over the next 12 months are going to stop being imported and we will be hurt not the 1%.

    Reduced Choices

    Higher Prices

    Stagnant income raises

    Overvalued stock market

    Recession is on the Doorstep!  Welcome to making America Great Again.

    :nono:

    • Like 1
    • Thanks 1
    • Upvote 2
    • Downvote 1

    Share this comment


    Link to comment
    Share on other sites

    Our president has been a protectionist for over 30 years.  Protectionists do not CARE if their actions lead to higher prices and less choice.  He promised actions like this and he delivered.  The bad parts are already coming sometime soon.

    Congress could solve this by passing laws that rescind the president's authority on this issue.  But I doubt they will this year or maybe next year.

    Share this comment


    Link to comment
    Share on other sites

    Agreed to both statements above.  Not only does this hurt consumers by having less choices, it also forces more consumers to buy Japanese or Korean cars, because that is who does small cars well.  I also wonder what Ford dealership sales will be like in 2020 when they have only 1 car to sell.  Those dealerships are going to have to see a decline in volume, which means they will lay off employees in both sales and service, because less sales means less cars to service too.

     

    Share this comment


    Link to comment
    Share on other sites

    Wait until the prices of all the cars/trucks/CUV/CUVs go up because of this......

    And there are whispers the many fiance companies are going to cut down of offering leases due to risks....

     

    Focus Active was cool too....

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    Were any of you actually going to buy this car?

    and do you think those Chinese automakers now wanting to enter the U.S market should not pay recipirocal tariffs of 40% on their product?

    Trump is not to blame, Ford is careful to say that it’d only sell 50,000 units. That’s bull$h! even an uncompetitive Focus now sells more. By the way the body cladding is just a joke the car would not get AWD even as an option.

     

    Ford was plain dumb in how they planned their market strategy for this new Focus, now there’s a deal with Mexico under wraps and their plant was cancelled.

     

    Every import automaker makes their compact cars in America and they’re all better than this Focus in the ways that matter to American consumers. 

    There is no lack of choice either, you can get the actual car this Ford was supposed to ape from your local Subaru dealer.

     

     

    • Thanks 1
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    If the Asian car makers can build compacts in the US, Ford should be able to also...their incompetence in strategy is staggering. 

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, Cubical-aka-Moltar said:

    If the Asian car makers can build compacts in the US, Ford should be able to also...their incompetence in strategy is staggering. 

    Of course the Asian automakers can build small cars in the USA,  They build them in non-UAW plants in the South rather than the Midwest.  If you think Ford should do the same, they would have to use a non-union workforce or contract out to a non-union third party, just like Porsche did with the Boxster 20 years ago.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    Maybe Ford will cancel the Escape next to better concentrate on the F150 and Explorer.  I bet they do a 4-door Mustang after dealers whine about not having a 4 door car.  This company has no idea what they are doing outside of the F150.  

    Share this comment


    Link to comment
    Share on other sites
    Quote

    Maybe Ford will cancel the Escape next to better concentrate on the F150...

    You of all people would have to acknowledge that the best selling vehicle for something like 35 years is well & fully "concentrated on".
    - - - - -
    Ford made almost $8B in profit in '17. Wonder how much they'd make if they 'had an idea'- $25B? $50B??
    - - - - -
    They've also 'had their idea' about a 4-door Mustang for, oh, 50 years running now. Ain't happened yet.

    Screen Shot 2018-09-02 at 7.32.17 AM.png

    Edited by balthazar
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    On 8/31/2018 at 12:55 PM, William Maley said:

    Chinese-built Buick Encore

    The Buick Encore is built in South Korea.  Were you referring to the "Buick" Envision?

    Share this comment


    Link to comment
    Share on other sites
    On 9/2/2018 at 7:36 AM, balthazar said:

    You of all people would have to acknowledge that the best selling vehicle for something like 35 years is well & fully "concentrated on".
    - - - - -
    Ford made almost $8B in profit in '17. Wonder how much they'd make if they 'had an idea'- $25B? $50B??
    - - - - -
    They've also 'had their idea' about a 4-door Mustang for, oh, 50 years running now. Ain't happened yet.

    Screen Shot 2018-09-02 at 7.32.17 AM.png

    I know the F150 sells, that is where Ford makes all its money.  It is really the only class leading product they have.  All their SUVs are class average at best, if not bottom of the segment,  the car line is over, I guess the Transit and Transit Connect are better than the Ram vans and Chevy City Express but that isn't saying much.

    They should have stretched the Mustang platform into a Lincoln mid-size sports sedan, if they put an MKZ dash into 4-door mustang with the 2.3 ecoboost and the V8 they could have had a nice Kia Stinger type vehicle but with a better badge and charge an extra $10k than they do for the Mustang and how much would that really cost to add 2 doors and put a Lincoln dash board in it?  

    Share this comment


    Link to comment
    Share on other sites

    • No- Ford doesn't make "all" it's 'money' from the F-150. Please post the link to internal FoMoCo balance sheets if you've seen otherwise.
    • Mustang is arguably one of the best sporty/sports cars out, once you take into consideration all the packages/ trims/ powertrains offered over the last 2 generations.
    • Transit & Transit Connect are near the top of their field, I would hazard to guess- I know they are killing the sprinter/metris in sales. Daimler hit the snooze bar on their vans and got blown out of the water.
    • I'm not up on the Ford car catalog, but I had thought the Focus was very well regarded; I just glanced at a C&D comparison with the Focus RS & a subaru & 2 other foreign brand 'hot hatches/sedans' and I believe it more than held it's own. Other Ford cars may only be mid-pack- IDK.
    • I don't see a Lincoln sports sedan fitting in with the Lincoln brand image at all. In fact, I would expect a person or 2 to blow such an effort off as a "rebadged Mustang 4-banger" or the like.

    Share this comment


    Link to comment
    Share on other sites

    Ford cars are all dead after the 2019 model year except for the Mustang, so those don't really matter now.  The Mustang is better than the Camaro and Challenger, but that is a small segment.  We don't know how the Supra will be priced, there could be competition there. 

    The Metris is the only mid-size commercial van for sale, Ford does have a strong commercial van business with the Transit vans, they are a segment leading there and with the F150.  

    Escape, Edge, Explorer are all beat by the crossovers coming out of Toyota, Honda, Subaru, Mazda, Hyundai and Kia,  even the VW and GM SUVs are better, so Ford has a lot of work to do there.  I can't think of any crossover segment where there aren't 5 better options than Ford's product entry.  Likewise with Lincoln, anything from Lexus, Infiniti, Acura, the Germans or Cadillac is better than the Lincoln offering of equal money.  

    Share this comment


    Link to comment
    Share on other sites

    I'm in the 'wait & see' camp RE Ford dropping all cars other than the Mustang. It certainly won't be an immediate, across-the-board discontinuation- dealers and customers will go into a tailspin. Cars are still fully 20% of Ford's (the brand) business, and there's no way they're losing money on them all- profits are too healthy for that... but we're all just guessing on that count.

    Ford's SUVs are doing tremendously well; they're moving over 800K annually. hyundai only has 3 SUV/CUVs, and 1 only just came out. Mazda only has 3, at least kia has 4 plus the minivan. But Ford destroys kia in CUV/SUV sales, and they're neck & neck with toyota (467K vs. 489K thru July). Bring trucks into the picture and toyota is DOA. Regardless of what consumer reports may keep regurgitating, Ford in CUV/SUV/trucks is the dominator in the market.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, balthazar said:

    I'm in the 'wait & see' camp RE Ford dropping all cars other than the Mustang. It certainly won't be an immediate, across-the-board discontinuation- dealers and customers will go into a tailspin. Cars are still fully 20% of Ford's (the brand) business, and there's no way they're losing money on them all- profits are too healthy for that... but we're all just guessing on that count.

    Ford's SUVs are doing tremendously well; they're moving over 800K annually. hyundai only has 3 SUV/CUVs, and 1 only just came out. Mazda only has 3, at least kia has 4 plus the minivan. But Ford destroys kia in CUV/SUV sales, and they're neck & neck with toyota (467K vs. 489K thru July). Bring trucks into the picture and toyota is DOA. Regardless of what consumer reports may keep regurgitating, Ford in CUV/SUV/trucks is the dominator in the market.

    The F-series dominates pickup truck sales.  That lead probably extends into BOF SUVs.  How well does Ford do in unibody CUVs versus the competition?

    Share this comment


    Link to comment
    Share on other sites
    7 hours ago, riviera74 said:

    The F-series dominates pickup truck sales.  That lead probably extends into BOF SUVs.   

    No, the Tahoe & Suburban outsell the Expedition by a substantial margin. 

    Share this comment


    Link to comment
    Share on other sites

    Thru June ~
    '18 Expedition : 28K
    '18 Tahoe : 50K
    '18 Suburban : 30K

    Now, I had thought the Explorer was still positioned against the Tahoe (platform irrevelent) but in checking I'm surprised they are so far apart in MSRP (T: $47K, E: $32K). But the Explorer did move 111K units thru June.

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, balthazar said:

    Thru June ~
    '18 Expedition : 28K
    '18 Tahoe : 50K
    '18 Suburban : 30K

    Now, I had thought the Explorer was still positioned against the Tahoe (platform irrevelent) but in checking I'm surprised they are so far apart in MSRP (T: $47K, E: $32K). But the Explorer did move 111K units thru June.

    The Expedition has been the Tahoe competitor for 20+ years; I don't think the Explorer has ever been positioned against the Tahoe---it's their midsize CUV...more of a Traverse competitor currently, though the new Blazer will be going up against the NG Explorer also I would think... 

    Edited by Cubical-aka-Moltar

    Share this comment


    Link to comment
    Share on other sites
    10 hours ago, riviera74 said:

    The F-series dominates pickup truck sales.  That lead probably extends into BOF SUVs.  How well does Ford do in unibody CUVs versus the competition?

    The Armada and Sequoia are both BOF, aren't they?

    Their YTD sales, FWIW, are:

    Armada: 20k

    Sequoia: 6k

    Share this comment


    Link to comment
    Share on other sites
    2 minutes ago, ccap41 said:

    The Armada and Sequoia are both BOF, aren't they?

    Their YTD sales, FWIW, are:

    Armada: 20k

    Sequoia: 6k

    Yes, those are their Tahoe & Expedition competitors.   The Sequoia is pretty dated, IIRC.

    Share this comment


    Link to comment
    Share on other sites
    19 minutes ago, Cubical-aka-Moltar said:

    Yes, those are their Tahoe & Expedition competitors.   The Sequoia is pretty dated, IIRC.

    I think the Sequoia and Armada are both dated.. 

    Ford does seem DOOMED

    Ford Sales.jpg

    Share this comment


    Link to comment
    Share on other sites
    4 minutes ago, ccap41 said:

    I think the Sequoia and Armada are both dated.. 

    Yeah, Armada less so..it moved to the circa 2010 Patrol platform for MY 2017, retiring the previous 2004 era model...current Sequoia dates to MY 2008.

    Edited by Cubical-aka-Moltar
    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, Cubical-aka-Moltar said:

    The Expedition has been the Tahoe competitor for 20+ years; I don't think the Explorer has ever been positioned against the Tahoe...

    I always pictured the Suburban & Expedition as competitors : 123-in WB vs. 130-in, whereas the Tahoe is 116-in WB and the Explorer is 113". Suburban & Expedition are also both the top size SUVs.

    Share this comment


    Link to comment
    Share on other sites
    13 minutes ago, balthazar said:

    I always pictured the Suburban & Expedition as competitors : 123-in WB vs. 130-in, whereas the Tahoe is 116-in WB and the Explorer is 113". Suburban & Expedition are also both the top size SUVs.

    The Expedition has two wheelbases, the shorter wheelbase regular model, and the long wheelbase Max (formerly EL).   The short wheelbase one is the Tahoe competitor, the Max competes w/ the Suburban. 

    Edited by Cubical-aka-Moltar
    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites

    Here in AMERICA we like to take topics about compact cars and convert them to conversations about the largest consumer vehicles available that aren't RVs. 

    :unitedstates:

    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

      View full article
    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”
    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow

      View full article
  • Posts

  • Social Stream

  • Today's Birthdays

    1. lakefire
      lakefire
      (39 years old)
    2. NINETY EIGHT REGENCY
      NINETY EIGHT REGENCY
      (51 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...