Jump to content
  • William Maley
    William Maley

    Rumorpile: Fusion Name To Live On As An Outback Rival

      Good-bye sedan, hello off-road wagon?

    The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin.

    Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.”

    Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider.

    “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader.

    Source: Bloomberg (Subscription Required)



    User Feedback

    Recommended Comments



    So basically the same idea they have with the Focus for the US... a Fusion Active.

    It's too bad regular wagons won't sell in the US...the regular Mondeo wagon looks pretty sharp in brown.

    3eb4efe4cf4a89d64caad979580067f1--ford-mondeo-wagon-catalog.jpg

    Edited by Cubical-aka-Moltar
    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    A buch off road capable station wagon could serve this purpose well.

    Ford needs something like this:

    See the source image

    See the source image

    This would do nicely too:

    See the source image

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    40 minutes ago, Drew Dowdell said:

    (Previously it was Ecosport following Encore)

    Really? Buick is the only subcompact CUV..? 

    Share this comment


    Link to comment
    Share on other sites
    31 minutes ago, ccap41 said:

    Really? Buick is the only subcompact CUV..? 

    Buick was the first of the mainstream models. The juke technically came first, but the packaging was too sports car to be useful to most folks. Buick came in and really started the segment. Even Chevy came after.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, Drew Dowdell said:

    Following in Buick's footsteps again... 2018-Buick-Regal-TourX-0003.jpg

     

    (Previously it was Ecosport following Encore)

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    10 minutes ago, ykX said:

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

    They outback was always a wagon though.

    Im talking about taking something that was previously a sedan only and making a crossover wagon out of it.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    49 minutes ago, Drew Dowdell said:

    Buick was the first of the mainstream models. The juke technically came first, but the packaging was too sports car to be useful to most folks. Buick came in and really started the segment. Even Chevy came after.

    Oh those trendsetters, BUICK! They really are the first to make a small CUV...🤔

    *cough* Tracker *cough* 

    Share this comment


    Link to comment
    Share on other sites

    Funny how the first few gens of the RAV4 are shorter in length than the Encore.  Toyota doesn't seem interested in making a more conventional subcompact CUV than the CH-R nowadays.

    image.thumb.png.ccbd63f2c23fdd1018ed5be571c0f6a9.png

     

     

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    I don’t think a Fusion lifted wagon will sell.  Subaru drivers are loyal, they aren’t leaving for Ford.  Plus the Regal wagon doesn’t sell, the Ford Freestyle wagon didn’t sell and wagons struggle here.  Also the notion of Sedna buyers will just buy a Fusion wagon is flawed too.  I have an e-class sedan, I have no interest in an E-class wagon and I feel like a lot of Sedan owners feel that way because the CTS, 3-series and 5-series wagons are all dead but the sedan is still here.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, ykX said:

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

    Well, the Outback was just doing the same thing AMC did w/ the Eagle decades ago, and Volvo did w/ the Cross Country 20 years ago.. 

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

     

    we liked our taurus x.  i don't see the fusion name carrying over well as a wagon.  they just want something to stick the fusion name on, so when they inevitbaly bring the sedan version back, they can put the fusion name on it.

    Image result for taurus x eddie bauer

     

    So, I can't haz this ? when fusion wagon with cladding comes out?

    Image result for ford flex

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    Way to kill the equity in the car, depress its used values,

     

    turn Ford car customers away, recognize the brand recognition loss, back-pedal for the sake of a saving face of an embarrassing mistake, to provide exactly the thing that no Fusion buyer asked for...

    Share this comment


    Link to comment
    Share on other sites

    Well, they sell it  in other parts of the world, why not here.....

    Problem is that it will help ( I like this wagon), but it's not really a solution-not really even a band aid...

    And if they price it higher than the sedan-it's going to fail hard.

    This would be a better idea to still have the Fusion sedan around in lower numbers and sell this along side of it...

    • Like 2
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    5 dollar gas would bring it back (the sedan) pretty quick i think.

    Ford is drunk right now on the idea of selling the new RWD chassis Exploders to all the police in the USA.  Ford discovered that cop entities like their SUV's too, but that going back to a RWD chassis may add some status back as a RWD cop cruiser.  Then they could leverage that to make the cost ok for civilian Explorers and now all the other new products foMOco will build on that platform.

     

    Edited by regfootball

    Share this comment


    Link to comment
    Share on other sites

    Exactly what we were saying back when the announcement was first made...  OUTBACKS FOR EVERYONE... except...

    Share this comment


    Link to comment
    Share on other sites
    13 hours ago, Cubical-aka-Moltar said:

    Well, the Outback was just doing the same thing AMC did w/ the Eagle decades ago, and Volvo did w/ the Cross Country 20 years ago.. 

    I will give you AMC but first Outback generation came out in 1994, first  Volvo Cross Country came out in 1996.

    Maybe we should go back far enough for something like this 1938 Russian GAZ-61 

    m6173nn.jpg

    images?q=tbn:ANd9GcQB7eQC3-V7tUbyDA2W4Xl

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    6 minutes ago, ykX said:

    I will give you AMC but first Outback generation came out in 1994, first  Volvo Cross Country came out in 1996.

    Maybe we should go back far enough for something like this 1938 Russian GAZ-61 

     

     

    Couldn't remember what year the Outback came out without looking... close, though.   That GAZ definitely fits the 'CUV' definition, though it lacks plastic fender arch trim and a roof rack...;)   I bet it doesn't have cupholders either. 

    • Haha 1

    Share this comment


    Link to comment
    Share on other sites
    18 hours ago, ccap41 said:

    Oh those trendsetters, BUICK! They really are the first to make a small CUV...🤔

    *cough* Tracker *cough* 

    Tracker was a mini-wrangler-replica, RWD, 2-door convertible.... not exactly mainstream.  Even the shorty original RAV4 was the 2-door convertible version. Again, very niche.

    Encore was the first of its size that was not one of these niche vehicles; not a convertible, not 2-door, not a Wrangler-type off-roader, not a cramped sporty little thing that doesn't have a useful backseat. It is a 4-door, fairly mainstream sub-compact crossover.  Do you think anyone shopping for an Encore would cross-shop an original Tracker, or a Juke, or a 2-door convertible RAV4?  

    But fine, if you want to count those, then there is still the AMC Eagle Wagon.

    Share this comment


    Link to comment
    Share on other sites
    9 minutes ago, Drew Dowdell said:

    Tracker was a mini-wrangler-replica, RWD, 2-door convertible.... not exactly mainstream.  Even the shorty original RAV4 was the 2-door convertible version. Again, very niche.

    Encore was the first of its size that was not one of these niche vehicles; not a convertible, not 2-door, not a Wrangler-type off-roader, not a cramped sporty little thing that doesn't have a useful backseat. It is a 4-door, fairly mainstream sub-compact crossover.  Do you think anyone shopping for an Encore would cross-shop an original Tracker, or a Juke, or a 2-door convertible RAV4?  

    But fine, if you want to count those, then there is still the AMC Eagle Wagon.

    Not all Trackers are convertibles. Most of the ones I see aren't. A Chevy is as mainstream as it gets. 

    No, people aren't cross-shopping 15 year old vehicles with brand new ones and I didn't say they were. I'm just saying Ford isn't following Buick because 'Buick was first'. 

    Share this comment


    Link to comment
    Share on other sites
    10 minutes ago, ccap41 said:

    Not all Trackers are convertibles. Most of the ones I see aren't. A Chevy is as mainstream as it gets. 

    No, people aren't cross-shopping 15 year old vehicles with brand new ones and I didn't say they were. I'm just saying Ford isn't following Buick because 'Buick was first'. 

    100+ years into the automotive industry, no one is first at anything anymore.  The at the time of the Encore's release, there were no comparable vehicles out there... Juke was the closest but with interior packaging too small to be a mainstream family car.  If you want to count those 20 year old vehicles, then you also have to admit that the segment died there for a while and Buick brought it back. 

    Taking a sedan only vehicle and turning it into a slightly off-roady wagon was a Buick move. I'm not saying their were not off-road wagons before, just none that went from sedan only to wagon. 

    Share this comment


    Link to comment
    Share on other sites
    4 minutes ago, Drew Dowdell said:

    Taking a sedan only vehicle and turning it into a slightly off-roady wagon was a Buick move. I'm not saying their were not off-road wagons before, just none that went from sedan only to wagon. 

    Are you saying the first CUV was the Buick Encore? 

    Share this comment


    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Ford is acknowledging the trouble prone Ford Powershift transmission and is extending the warranties on them.  The 6-speed transmission is a dual clutch setup meant to increase fuel economy in Ford's smallest cars.  While a solid idea on paper, customers reported a number of problems with them including slippage, hesitations while accelerating, jerkiness through the gears, difficulty downshifting, and premature wear on the clutch packs. 
      The extended warranty will cover 2014 - 2016 model year Ford Focus, and 2014 - 2015 model year Ford Fiesta and will increase the warranty coverage of the clutch from five years/60,000 miles to seven years/100,000 miles.  Ford will also reimburse customers in this group who have already paid for clutch repairs out of pockets.  The transmission control module will also be warrantied to 10 years/150,000 miles. 
      In addition to that, there is a small group of customers (16%) who need a software update which Ford will provide for free. 
      Affected customers will receive a letter from Ford with instructions on how to proceed.

      View full article
    • By Drew Dowdell
      Ford is acknowledging the trouble prone Ford Powershift transmission and is extending the warranties on them.  The 6-speed transmission is a dual clutch setup meant to increase fuel economy in Ford's smallest cars.  While a solid idea on paper, customers reported a number of problems with them including slippage, hesitations while accelerating, jerkiness through the gears, difficulty downshifting, and premature wear on the clutch packs. 
      The extended warranty will cover 2014 - 2016 model year Ford Focus, and 2014 - 2015 model year Ford Fiesta and will increase the warranty coverage of the clutch from five years/60,000 miles to seven years/100,000 miles.  Ford will also reimburse customers in this group who have already paid for clutch repairs out of pockets.  The transmission control module will also be warrantied to 10 years/150,000 miles. 
      In addition to that, there is a small group of customers (16%) who need a software update which Ford will provide for free. 
      Affected customers will receive a letter from Ford with instructions on how to proceed.
    • By Drew Dowdell
      Ford and GM, the U.S.'s top two auto manufacturers are bracing themselves for the worst.  They have been running economic modeling to determin the steps they would take given a medium or severe recession in the US and across global markets.  General Motors has a stockpile of $18 billion in cash while Ford has $20 billion saved up.
      GM is relying on deferring non-essential capital expenditures and a shift in production to lower cost vehicles as part of its plan to save costs in the event of a a strong downturn.  Ford says is is evaluating its future moves. 
      Fears of a recession have plagued Wall St. most of 2019 while a trade war with China rages on.  Higher costs of materials due to tariffs is adding to the pain of weak product demand in the U.S., China, and Europe.  In Germany, Europe's biggest economy, growth shrank by 0.1 percent in Q2 2019 as trade conflicts and auto industry troubles weighed heavily on the economy.  Both exports and lagging demand at home have put a strain on German automakers already looking to slash costs. 
      Today, a strong signal that a recession is looming appeared as the 10-year treasury yield dropped below the 2-year treasury yield while do Dow Jones Industrial Average sank over 450 points.  
      Related:
      Honda Slowing Production, Cutting Shifts
      Nissan Profit Plunges 99%; 12,500 Job Cuts Eminent
      Ford Europe Laying Off Another 12,000
      Daimler Books First Quarterly Loss in Ten Years

      View full article
    • By Drew Dowdell
      Ford and GM, the U.S.'s top two auto manufacturers are bracing themselves for the worst.  They have been running economic modeling to determin the steps they would take given a medium or severe recession in the US and across global markets.  General Motors has a stockpile of $18 billion in cash while Ford has $20 billion saved up.
      GM is relying on deferring non-essential capital expenditures and a shift in production to lower cost vehicles as part of its plan to save costs in the event of a a strong downturn.  Ford says is is evaluating its future moves. 
      Fears of a recession have plagued Wall St. most of 2019 while a trade war with China rages on.  Higher costs of materials due to tariffs is adding to the pain of weak product demand in the U.S., China, and Europe.  In Germany, Europe's biggest economy, growth shrank by 0.1 percent in Q2 2019 as trade conflicts and auto industry troubles weighed heavily on the economy.  Both exports and lagging demand at home have put a strain on German automakers already looking to slash costs. 
      Today, a strong signal that a recession is looming appeared as the 10-year treasury yield dropped below the 2-year treasury yield while do Dow Jones Industrial Average sank over 450 points.  
      Related:
      Honda Slowing Production, Cutting Shifts
      Nissan Profit Plunges 99%; 12,500 Job Cuts Eminent
      Ford Europe Laying Off Another 12,000
      Daimler Books First Quarterly Loss in Ten Years
    • By Drew Dowdell
      It's no secret that Mini's fortunes have not been good lately. In the first half of this year, Mini has only moved 17,583 cars of its five model lineup in the U.S. Parent company BMW needs to do something. Last month, Mini unveiled the all-electric version of the Mini-Cooper with a range between 146 and 167 miles.  Now, a report out from Automobile Magazine says that Mini has canceled the internal combustion engine versions for the entire model range in the next generation of cars. 
      Starting in 2023, Mini will use a skateboard style chassis to underpin the entire lineup.  There will be a new downsized mini... a MiniMini, a more compact 3-door version, and a Mini crossover.  All would be front-wheel drive and offer 35-kWh or 50-kWh battery packs.  Part of the development is being done by China's Great Wall Motors. 
      The electric Minis will be built in China with no word on other manufacturing locations.  This follows Daimler's strategy on SMART to make it an all EV brand and build it in China for Chinese consumption. 

      View full article
  • Posts

    • The Drive is saying that Lexus has confirmed they will not build a car to compete with Tesla but instead go the rough of a small Urban Hatchback for inner city owners / drivers. I get a total Smart Car vibe on this 2 door 2 person auto and think it will be a FAIL for them. https://www.thedrive.com/news/29522/lexus-to-build-small-urban-hatchback-instead-of-tesla-fighter-for-its-first-ev-report Want a station wagon but cannot afford the RS6 or E63 latest MB wagon, go CPO, E63 low miles over 500HP can be had for around 40K, big bargains in the CPO for E63 auto's. https://jalopnik.com/a-reminder-that-you-can-get-another-german-wagon-with-o-1837474912 BMW is following MB with LED backlit grills now. https://jalopnik.com/were-really-doing-this-arent-we-1837473276 France spent 5.2 million euros to build a 1K solar road for testing and it was a complete failure. https://jalopnik.com/turns-out-a-road-made-of-solar-panels-was-in-fact-a-b-1837472544 Lots of interesting stuff today in the auto industry.
    • More Cool News,  As many have stated here about EV's, variety of assortment styles is what is holding back EV adoption and AAA latest survey of their members show 20% will go pure EV on their next vehicle purchase to reduce maintenance and increase ease of fueling by fueling at home. Now with that said a much larger survey of people across the US has brought up the following reasons that people have not moved to EV yet. https://www.greencarreports.com/news/1124659_survey-range-cost-infrastructure-sum-up-why-shoppers-avoid-evs Have to say that the VW ID Buggy would be a blast to have in sunny states and places with off road parks especially sand dunes. https://www.greencarreports.com/news/1124600_first-drive-review-vw-id-buggy-electric-car-meb-platform EV Fun!
    • Next wave of cool AUTO News: Ford is going down 3 paths of EV strategy one of which is with Rivian for an Electrified F150. This is all part of the committed push to have 40 EVs on the market Globally by 2022 at a committed cost of $11.5 Billion dollars invested with their own EV strategy for Americas for cars and CUVs. EV platform with VW for European markets and the Pickups / Full size SUVs cobuilt with Rivian. VW MEB platform for Fords small FWD EVs for Europe with a goal of 600,000 EVs over 6 years starting in 2023. Ford Developed body for F150 and Full Size SUV, built by Rivian at their Illinois factory for global market. Fords own EV platform for cars / cuvs for Americas market and export. https://chargedevs.com/newswire/fords-collaboration-with-rivian-is-just-one-of-three-paths-to-electrification/ Madrid Spain has put in place a permanent BAN on all private auto's and requirement to use carbon free mass transit. So do not expect to find auto's for rent or running around Madrid Spain any more. Mass transit is your friend on their electrified transit system. https://chargedevs.com/newswire/madrid-private-car-ban-is-here-to-stay/ In 2018 BMW stareted a Wireless charging option in Germany. Now in 2020, BMW will bring their wireless charging system for EVs to America. https://chargedevs.com/newswire/bmw-to-bring-wireless-charging-pilot-program-to-us/ Are you Battery Surge ready? EVs are expected to be as much as 1/3rd cheaper than ICE auto's within the next 3 years due to massive online coming battery production and solid state. Batteries make up 1/3rd of the cost of an EV, but with this massive push for battery production, costs are expected to drop massively.  https://chargedevs.com/newswire/ev-battery-production-are-you-ready-for-the-surge/ Battery pack with thermal management that is 40% smaller than todays battery packs. Yup, not only is cost going to go down, but seems size as well by as much as 40% due to efficiency in packaging as well as battery design / building. https://chargedevs.com/newswire/mahles-new-battery-housing-delivers-same-power-from-40-smaller-batteries/ Get Ready for the Next Auto Revolution and it will be a massive charged one!
    • 100% agree.  I actually find its better to use that backing out of a parking lot because it sees out around the vehicles next to me that are blocking my vision. I don't pull out all willy-nilly with it, but it is very helpful. 
    • Unfortunately, I have that same feeling. They seemed to cover the rear so much to make it look like something else..it'll end up as a fckd up coupe CUV.  259 is pretty awesome.    The electric-only range of like 18 miles is a little weak but I get it, it's a plug-in that seems more performance oriented. 
  • Social Stream

  • Today's Birthdays

    1. Howard
      Howard
      (63 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...