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  • William Maley
    William Maley

    Rumorpile: Fusion Name To Live On As An Outback Rival

      Good-bye sedan, hello off-road wagon?

    The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin.

    Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.”

    Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider.

    “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader.

    Source: Bloomberg (Subscription Required)

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    So basically the same idea they have with the Focus for the US... a Fusion Active.

    It's too bad regular wagons won't sell in the US...the regular Mondeo wagon looks pretty sharp in brown.

    3eb4efe4cf4a89d64caad979580067f1--ford-mondeo-wagon-catalog.jpg

    Edited by Cubical-aka-Moltar
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    31 minutes ago, ccap41 said:

    Really? Buick is the only subcompact CUV..? 

    Buick was the first of the mainstream models. The juke technically came first, but the packaging was too sports car to be useful to most folks. Buick came in and really started the segment. Even Chevy came after.

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    1 hour ago, Drew Dowdell said:

    Following in Buick's footsteps again... 2018-Buick-Regal-TourX-0003.jpg

     

    (Previously it was Ecosport following Encore)

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

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    10 minutes ago, ykX said:

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

    They outback was always a wagon though.

    Im talking about taking something that was previously a sedan only and making a crossover wagon out of it.

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    49 minutes ago, Drew Dowdell said:

    Buick was the first of the mainstream models. The juke technically came first, but the packaging was too sports car to be useful to most folks. Buick came in and really started the segment. Even Chevy came after.

    Oh those trendsetters, BUICK! They really are the first to make a small CUV...🤔

    *cough* Tracker *cough* 

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    Funny how the first few gens of the RAV4 are shorter in length than the Encore.  Toyota doesn't seem interested in making a more conventional subcompact CUV than the CH-R nowadays.

    image.thumb.png.ccbd63f2c23fdd1018ed5be571c0f6a9.png

     

     

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    I don’t think a Fusion lifted wagon will sell.  Subaru drivers are loyal, they aren’t leaving for Ford.  Plus the Regal wagon doesn’t sell, the Ford Freestyle wagon didn’t sell and wagons struggle here.  Also the notion of Sedna buyers will just buy a Fusion wagon is flawed too.  I have an e-class sedan, I have no interest in an E-class wagon and I feel like a lot of Sedan owners feel that way because the CTS, 3-series and 5-series wagons are all dead but the sedan is still here.

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    2 hours ago, ykX said:

    Technically Outback was the first, and Buick and now VW, and maybe Ford will compete with Outback

    Well, the Outback was just doing the same thing AMC did w/ the Eagle decades ago, and Volvo did w/ the Cross Country 20 years ago.. 

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    we liked our taurus x.  i don't see the fusion name carrying over well as a wagon.  they just want something to stick the fusion name on, so when they inevitbaly bring the sedan version back, they can put the fusion name on it.

    Image result for taurus x eddie bauer

     

    So, I can't haz this ? when fusion wagon with cladding comes out?

    Image result for ford flex

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    Way to kill the equity in the car, depress its used values,

     

    turn Ford car customers away, recognize the brand recognition loss, back-pedal for the sake of a saving face of an embarrassing mistake, to provide exactly the thing that no Fusion buyer asked for...

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    Well, they sell it  in other parts of the world, why not here.....

    Problem is that it will help ( I like this wagon), but it's not really a solution-not really even a band aid...

    And if they price it higher than the sedan-it's going to fail hard.

    This would be a better idea to still have the Fusion sedan around in lower numbers and sell this along side of it...

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    5 dollar gas would bring it back (the sedan) pretty quick i think.

    Ford is drunk right now on the idea of selling the new RWD chassis Exploders to all the police in the USA.  Ford discovered that cop entities like their SUV's too, but that going back to a RWD chassis may add some status back as a RWD cop cruiser.  Then they could leverage that to make the cost ok for civilian Explorers and now all the other new products foMOco will build on that platform.

     

    Edited by regfootball
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    13 hours ago, Cubical-aka-Moltar said:

    Well, the Outback was just doing the same thing AMC did w/ the Eagle decades ago, and Volvo did w/ the Cross Country 20 years ago.. 

    I will give you AMC but first Outback generation came out in 1994, first  Volvo Cross Country came out in 1996.

    Maybe we should go back far enough for something like this 1938 Russian GAZ-61 

    m6173nn.jpg

    images?q=tbn:ANd9GcQB7eQC3-V7tUbyDA2W4Xl

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    6 minutes ago, ykX said:

    I will give you AMC but first Outback generation came out in 1994, first  Volvo Cross Country came out in 1996.

    Maybe we should go back far enough for something like this 1938 Russian GAZ-61 

     

     

    Couldn't remember what year the Outback came out without looking... close, though.   That GAZ definitely fits the 'CUV' definition, though it lacks plastic fender arch trim and a roof rack...;)   I bet it doesn't have cupholders either. 

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    18 hours ago, ccap41 said:

    Oh those trendsetters, BUICK! They really are the first to make a small CUV...🤔

    *cough* Tracker *cough* 

    Tracker was a mini-wrangler-replica, RWD, 2-door convertible.... not exactly mainstream.  Even the shorty original RAV4 was the 2-door convertible version. Again, very niche.

    Encore was the first of its size that was not one of these niche vehicles; not a convertible, not 2-door, not a Wrangler-type off-roader, not a cramped sporty little thing that doesn't have a useful backseat. It is a 4-door, fairly mainstream sub-compact crossover.  Do you think anyone shopping for an Encore would cross-shop an original Tracker, or a Juke, or a 2-door convertible RAV4?  

    But fine, if you want to count those, then there is still the AMC Eagle Wagon.

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    9 minutes ago, Drew Dowdell said:

    Tracker was a mini-wrangler-replica, RWD, 2-door convertible.... not exactly mainstream.  Even the shorty original RAV4 was the 2-door convertible version. Again, very niche.

    Encore was the first of its size that was not one of these niche vehicles; not a convertible, not 2-door, not a Wrangler-type off-roader, not a cramped sporty little thing that doesn't have a useful backseat. It is a 4-door, fairly mainstream sub-compact crossover.  Do you think anyone shopping for an Encore would cross-shop an original Tracker, or a Juke, or a 2-door convertible RAV4?  

    But fine, if you want to count those, then there is still the AMC Eagle Wagon.

    Not all Trackers are convertibles. Most of the ones I see aren't. A Chevy is as mainstream as it gets. 

    No, people aren't cross-shopping 15 year old vehicles with brand new ones and I didn't say they were. I'm just saying Ford isn't following Buick because 'Buick was first'. 

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    10 minutes ago, ccap41 said:

    Not all Trackers are convertibles. Most of the ones I see aren't. A Chevy is as mainstream as it gets. 

    No, people aren't cross-shopping 15 year old vehicles with brand new ones and I didn't say they were. I'm just saying Ford isn't following Buick because 'Buick was first'. 

    100+ years into the automotive industry, no one is first at anything anymore.  The at the time of the Encore's release, there were no comparable vehicles out there... Juke was the closest but with interior packaging too small to be a mainstream family car.  If you want to count those 20 year old vehicles, then you also have to admit that the segment died there for a while and Buick brought it back. 

    Taking a sedan only vehicle and turning it into a slightly off-roady wagon was a Buick move. I'm not saying their were not off-road wagons before, just none that went from sedan only to wagon. 

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    4 minutes ago, Drew Dowdell said:

    Taking a sedan only vehicle and turning it into a slightly off-roady wagon was a Buick move. I'm not saying their were not off-road wagons before, just none that went from sedan only to wagon. 

    Are you saying the first CUV was the Buick Encore? 

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      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club


      View full article
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club

  • Posts

    • Yeah...that would be a personal opinion.  I like both equally.  But no matter which one you think is better looking, you cannot deny that the other is NOT not good looking.               
    • Lots of Italians, Sicilians, and Greeks in Steubenville, Ohio where I spent my childhood.  Our next door neighbors had immigrated from Palermo.   
    • Yes.  Along with a few remote villages in Sicily, some remote villages on the heel of the peninsula have retained modified forms of Greek.  Probably because they're even closer to the Peloponnesus.  Greek (this brings back memories): "Ohi" means "no," but "Ne" means "yes"  My favorite Greek surname:  Papadiamantis, also the name of the main street on the island of Skiathos Italian and Greek: I know of only one word that is common to both Italian and Greek:  pantofoli (bedroom slippers), thought there are surely others Sicilian and French: The 200 years of French Norman rule is seen in the Sicilian dialect, where some words come from French, like some of the ones in the video: where:  "unni" from "ou" work:  "travagghiu" from "travail" buy:  "accattari" from "acheter" and many, many more Sicilian and Italian (per video): Most words in Sicilian use "u" sounds for the "o" sounds in Italian, which makes it sound more guttural... that's the biggest difference. I have rarely heard cheese called "tumazzu," as in the video.  Most people just call it "furmaggiu." But they didn't include one of the most humorous differences of them all:  snail:  "lumaca" (in Italian), but "babbaluccia" (in Sicilian) (bubb-a-looch-cha)!
    • @trinacriabob       I was listening to those clips above and others a few weeks back. I was shocked to see that in some parts of Southern Italy, Greek is spoken still and mixed with Italian.   I knew that about Sicily, but not on mainland Italy.   I was even shocked to learn, this was yesterday, that a classic 1980 Giannis Poulopoulos song was but a cover. An Italian cover. From 1974.  And there is a catch, the song was written and sung by a very popular Italian singer, but the song was written and sung...in Greek.     Original  Mia Martini   Una faccia, una razza!  http://1.bp.blogspot.com/-yDqhw4Vhh-I/Tvr6TfymTmI/AAAAAAAABiw/ia8Zwy4TxDI/s1600/ItaliaGreciaBandiere.jpg    
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