General Motors To Differentiate Next-Gen SUVs

Differentiation is good.

About time they went the proper route of keeping each brand distinctive. This will help in building loyalty and win people over from other brands.

I just hope they don't look a lot like the old ones. Not to say the old ones were bad but if thses are new they should look more than just an update.

I hope they have the pickup truck front ends this time, as in olden days.

I hope they have the pickup truck front ends this time

They won't because...

as in olden days.

I knew this was going to happen. The SUVs will remain more car-like with their interior design to keep the soccer moms happy. I'm hoping that the brand differentiation is more apparent than in the GMC & Chevy pickups. Other than red lighting for GMC/blue lighting for Chevy and the different names on the horn pad, they're identical in design. They should have taken the Lambda approach and differentiated the dash more between the two brands.

They should have taken the Lambda approach and differentiated the dash more between the two brands.

I think this is exactly what we can expect with the upcoming SUV's. I was never a fan of the more car-like dash in the current trucks, it was way too bland. I'm hoping they don't go down the conservative route this time.

I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

At least BMW doesn't promise differentiation...

I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

At least BMW doesn't promise differentiation...

BMW has 3 brands and one would not confuse a Mini for a BMW or a BMW 7-series for a Rolls-Royce. GMC for years has just been Chevy, yet Generals Motors pretends they are a unique brand.

Am I the only one that is a bit iffy about this? While I see some value in it, I'd rather see each brand have a different interior that's REALLY well done, but not go to the extent of different interiors for the full size trucks vs SUVs. Doubling the number of interiors to design runs the risk of spreading talent and resources thinner, and resulting in more, but not as well thought out interiors.

I am certain you could find an identicle article before the GMT-900 release. And the 800 before it.

In fact, I am pretty sure that you can hear some of the same comments on the most recent release of the '14 trucks. Don't get worked up, they'll be differentiated by upfitting and not much else.