Hyundai rolled out a new concept called the HDC-2 Grandmaster at the Busan Motor Show in South Korea today. This concept previews a new design language that will be appearing on future Hyundai models. Not many pictures of the Grandmaster were provided, but we can pull some details such as an imposing front grille, a boxy shape with rounded corners, and what looks like a sizable glass area.
“Today we showcased the HDC-2 concept vehicle as a blueprint for our evolved design strategy. Making a big step forward in terms of design with the Hyundai Look strategy, we will move towards becoming a brand that customers can really relate to emotionally. Moving on from being a brand that provides a great value, we will aspire to also become a brand that is widely beloved by our customers,” said Hyundai design chief SangYup Lee.
The Grandmaster also provides a preview for upcoming full-size crossover that will sit above the new Santa Fe. Recent spy shots reveal that the production model will have a similar shape to the concept. This new model is expected launch in the next couple of years.