Hyundai has been selling the Genesis sedan (what we know as the G80) in the United Kingdom since 2015 and has recently been axed. The reason? Hyundai only sold 50 Genesis sedans - not 500, but just 50.
"The Genesis was never built for the European market, it was conceived for the Korean and American markets. It shows a saloon car with a 3.8-litre engine is not really what is demanded in Europe, and in particular in the UK," said Hyundai UK managing director Tony Whitehorn to Autocar.
"We brought it in as much just to sample it: lots of people told us they’d driven a Genesis in America and liked it. It was also available in Australia and had done well there, so it was engineered in right-hand-drive. So we thought fine, let’s trial it and see how it goes."
At the moment, it is unclear if and when Hyundai will launch the Genesis brand but current thinking has it further out than the original 2018 launch it had planned. If Hyundai decides to send Genesis into the U.K., the upcoming SUV will likely be the launch model.