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    BMW Takes the Luxury Crown For 2015 in the U.S.


    • BMW is King of the U.S. Luxury Segment for the 4th year in a row.

    Helped by a plethora of CUVs, the hottest selling segment, and the on fire 4-series, BMW managed to stave off Lexus, its German rivals, and Cadillac for the fourth year in a row. BMW(+1.4%) finished 2015 with 346,023 sales. Lexus (+10.7), not far behind with 344,601 sales came in at number two, just 1,422 fewer.

     

    The 4-series, which despite BMW being propelled in terms of growth mostly by CUVs, was the lone stalwart car nameplate to actually show gains. Although the 1/2-series were up 77%, it must be noted that they are, for all intents new entries after the 1-series was discontinued in 2014 and re-pinned the 2-series for 2015. The 3,5,6, and 7-Series, in addition to the Z4, were all down

     

    Buick Motor Co. (-2.6%) came in at 223,055, while the top 5 was rounded off by Audi(11.1%+) , in lieu of VW's diesel debacle managed to pull off a spot as number four with 202,202 sales. Honda's Acura (5.6%+) posted a respectable bump in sales with 177,165.

     

    Special notice goes to American make Cadillac (2.6%+). In a strong effort, and touting six nameplates, two less than it's nearest competitor Acura, and a whopping ten less than the perceived luxury leader Mercedes Benz, came from a dismal 2014, to a rise in sales with 175,267 sales. Cadillac expects growth in 2016 as it introduces the all new XT5 crossover and first ever CT6 large executive class Saloon.

     

    Luxury car sales in the United States in 2015

     

    1) BMW - 346,023 - up 1.8 percent
    2) Lexus - 344,601 - up 10.7 percent
    3) Mercedes-Benz - 343,088 - up 3.8 percent
    4) Buick Motor Co. 223,055- down 2.6 percent
    5) Audi - 202,202 - up 11.1 percent
    6) Acura - 177,165 - up 5.6 percent
    7) Cadillac - 175,267 - up 2.6 percent
    8 )Infiniti - 133,498 - up 13.8 percent
    9) Lincoln - 101,227 - up 7.1 percent
    10) Land Rover - 70,582 - up 37 percent
    11) Volvo - 70,047 - up 24.3 percent
    12) Porsche - 51,756 - up 10.1 percent
    13) Jaguar - 14,466 - down 8 percent
    14) Maserati - 11,697 - down 9.6 percent
    15) Bentley - 2,686 - down 10.6 percent
    16) Rolls-Royce - 1,140 - up 2.6 percent

     

    You can view the complete set of 2015 year end sales figures at our Auto Sales Figure Ticker, or view our archives going back to 2005 in our Auto Sales Figure Archives.

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    Amazing that Jaguar is so lauded by some yet sells in numbers that even the extremely niche Maserati can't help but see as obtainable. 

     

    Note to GM.. if Porsche can pull in 52K sales with several 911s, a Cayman, a Boxster, a Cayanne, a Macan, and a Panamera.. certainly the Corvette Division could pull it off after a year of 33K Vettes sold with only the Stingray and Z06. Corvette CUV, tall wagon, based on Alpha..with VSeries drivetrain= YUMMY

     

    Chevy doesn't need the Vette anymore. The Camaro would do fine as the Flagship, especially once the Z28 or ZL1 arrive.

     

    Furthermore.. how about getting out in front of GMC's Denali line and promoting it separately? Out of GMC's whopping 559K sales.. if the percentage still holds true of 25% Denali. we are looking at 149K Denalis sold.. equaling massive profits

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

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    Very interesting, if MB is so great then how for 4 years in a row does BMW beat MB. Love to hear SMK explain that.

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    Well, no one said the rise to the top would be easy for Cadillac.

     

    I agree with the sentiment that this list should also include vehicles with big money no whammy.

     

    GMC Denali is a crazy cash cow. 

     

    I wonder if GMC should just be a Denali only brand - and then shift everyone's attention to Buick. 

     

    But it'll also include munificent moneymakers such as the ES/RX brothers.

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

    Well 150k certainly puts it above Lincoln and such.. Denali should be expanded

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    BMW beats Mercedes because the 3/4 series sells in such huge volumes.  The C-class is gaining, maybe with a plug-in, convertible and coupe being added to the C-class range this year they can close the gap more.   In most segments, especially the higher priced ones Mercedes beats BMW.  BMW is a strong brand, they have good image, loyal fan base, a super smooth inline six, some pretty good tech.  I think the GLC is what Mercedes needs to be successful to top BMW.

     

    Jaguar sales are frighteningly small.  You'd think they would be doing better by now, and you sort of wonder how they stay alive.  They could easily double or triple their sales next year with the F-Pace and XE though.  Selling 15,000 XE's in a year shouldn't be too big of an ask.

     

    I am surprised Lincoln and Acura were up, who buys those?  Why do they buy them?  So many better choices out there.

     

    And lastly, Buick is not a luxury brand.  The lowly CLA is more expensive than 80% of their line up. 

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    Maybe GM should expand Cadillac's line up.  Cadillac being the top GM brand should in theory have the highest profit margins.   Putting your ducks in the Buick-GM basket and ignoring Cadillac is like VW group seeing $20,000 profit per car on Porsche and Bentley and $5,000 on Audi and saying, quick build more Audis, add an A10 sedan and forget about Bentley and Porsche.  

     

    I have no doubt that the Denali trim level is a good profit margin since it is fancy Chevy, just like Lincoln or Acura are a high trim level of Ford/Honda mechanicals.  However, how much profit are these GMC's really making?  General Motors reported a $1.4 billion dollar profit in the 3rd quarter of 2015, while Toyota posted a $5.1 billion profit during the same 3 month period.  And Toyota doesn't have nearly the pick up truck sales that GM does they are doing that mostly on Corollas, Prius, and Camrys.

     

    If Buick is all profit, GMC is all profit, Cadillac is making profit, how is Toyota 300% more profitable than GM?  Chevy can't be losing a billion dollars per quarter.

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

     

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined.  Easily.

    Congrats to BMW.

    Well deserved.

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    Amazing that Jaguar is so lauded by some yet sells in numbers that even the extremely niche Maserati can't help but see as obtainable. 

     

    Note to GM.. if Porsche can pull in 52K sales with several 911s, a Cayman, a Boxster, a Cayanne, a Macan, and a Panamera.. certainly the Corvette Division could pull it off after a year of 33K Vettes sold with only the Stingray and Z06. Corvette CUV, tall wagon, based on Alpha..with VSeries drivetrain= YUMMY

     

    Chevy doesn't need the Vette anymore. The Camaro would do fine as the Flagship, especially once the Z28 or ZL1 arrive.

     

    Furthermore.. how about getting out in front of GMC's Denali line and promoting it separately? Out of GMC's whopping 559K sales.. if the percentage still holds true of 25% Denali. we are looking at 149K Denalis sold.. equaling massive profits

    I sooooooo want Corvette to be its own brand.

    Corvette being its own brand COULD be VERY successful.

     

    The only problem I foresee with this is the MARKETING part of the equation.

    GM needs to get that in order for all their brands BEFORE they take on a new endeavor with Corvette separating from Chevy.

     

    Cadillac NEEDS to be stand alone.

    If some GM stores are to have on the same grounds Chevy and Cadillac, then Cadillac NEEDS to be secluded...

     

    Cadillac sales folk, F&I guys NEED to be trained professionals...not same 'ol cheesy car salesmen. 

     

    Corvette could survive in the same showroom as Chevrolet though, but they too, need to have a more upscale, upbeat, professional vibe in the showroom.

     

     

    Denali trim outselling Lincoln and Acura individually and combined LR and Jaguar is pretty impressive.

    Denali definitely needs to be tapped into more.  Again though, GM's marketing needs to improve before tapping into this gem that is Denali.

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

     

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined.  Easily.

    Congrats to BMW.

    Well deserved.

     

    One Ford is definitely a GREAT idea for...Ford.

    For FoMoCo. though, not so good.

     

    Mercury is no longer and Lincoln aint doing to good. Sure...double digit % points higher in sales for Lincoln, but...a GMC trim level....that happens to be imitating luxury from a more or less badge engineered corporate brother brand, beating out  Lincoln in sales does not look too good...

    Dont forget...Lincoln has MORE SUVs in their line-up  than GMC does as we speak...and its the SUVs that are selling hot...THAT is why BMW is sales king for 2015...

     

    So...in other words...

     

    Premium trimmed Fords are ALSO outselling Lincoln...

     

    I wouldnt be arguing or trying to stick it to 'the man' about this Wings...the numbers are NOT in your favour...

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    I

     

    Yup, Lincoln is in trouble.

     

    Must be I guess.

    Lincoln is one small mistake, one small blunder, one miscalculation away from joining Mercury....

     

    If the Continental does not pan out...what next?

     

    Dont sit there and tell me that the Continental WILL be a smashing success...only time will tell...and as the Continental aint on sale yet...

     

    Remember Wings...

     

    Lincoln LS = failure in the market place (OK...at first was a success, left to rot and abandoned be FoMoCo., that is still a market place failure)

     

    Lincoln Zephyr = failure in the market place...it changed name...

     

    Lincoln MKZ  = failure in the market place 1st generation as a MKZ...

     

    This current MKZ is luke warm...I bet Fusion Titanium trims outselling it...

     

    Lincoln MKS = failure in the market place...

     

    The SUVs are doing good...

     

    Acura too, sells a ton of SUVs...

     

     

    BIG DEAL!!!

     

    PS: Buick and Cadillac SUVs, many of them, are on their way...I wonder if those will have an impact on Lincoln SUV sales?

    Edited by oldshurst442
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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

     

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined.  Easily.Congrats to BMW.

    Well deserved.

    Titanium/Platinum as a trim does not necessarily a premium trim make. On the F150s and Explorer, yes. On the Fusion, Focus, Escape, and Edge etc, the distinction is far far less clear.

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    IF (and a big IF) Corvette was it's own brand then it couldn't be at a Chevy dealership, it would still be a Chevy then.  They'd have to have Corvette stand alone dealerships like Porsche has, or Corvette/Cadillac dealerships.  Chevy dealers would riot if they lost the Corvette, and GM doesn't seem to want to make V-series Cadillac crossovers, yet people want them to launch a Corvette brand with 500 hp crossovers?  

     

    GM had 9 brands before and they went bankrupt.  More brands isn't GM's answer to success.  They need to put those high power crossovers into Cadillac, fill out that line up, make a Cadillac sports car, a Buick Riviera, etc.  Work on the brands they have.  Heck, GM can't get the Malibu right, they can't launch a new brand.

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    If Buick is all profit, GMC is all profit, Cadillac is making profit, how is Toyota 300% more profitable than GM?  Chevy can't be losing a billion dollars per quarter.

    Japan manipulates the Eff outta currency... in favor of its brands.. Toyota also has a lineup of "par" vehicles... covered in new shells. Lack of legacy costs.. GM still has despite BK... because they went the humane route.. Get off your ass and research.. Or better yet.. stop slobbing all over every foreign knob U see

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined. Easily.Congrats to BMW.

    Well deserved.

    Titanium/Platinum as a trim does not necessarily a premium trim make. On the F150s and Explorer, yes. On the Fusion, Focus, Escape, and Edge etc, the distinction is far far less clear.
    Its translucent... No.. Opaque. Put a Titanium Fusion, hell put a Fusion made of titanium next to a normal Fusion, and I'd be hard pressed to tell yourself why U spent the extra coin. Buick? There is a level of cache attached to it. Ford Titanium? Not at all.
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    The list includes a pretty broad spectrum of brands, but unlike, say, trim levels on mainstream brands you can at least see where the companies involved are making an effort to sell vehicles that have a unique aspect to them.

    If we are to take the luxury brands here at face value then GM appears to be doing quite well for itself, especially considering it is the only company to have two brands on the list. Well done.

    Edited by El Kabong
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    IF (and a big IF) Corvette was it's own brand then it couldn't be at a Chevy dealership, it would still be a Chevy then.  They'd have to have Corvette stand alone dealerships like Porsche has, or Corvette/Cadillac dealerships.  Chevy dealers would riot if they lost the Corvette, and GM doesn't seem to want to make V-series Cadillac crossovers, yet people want them to launch a Corvette brand with 500 hp crossovers?  

     

    GM had 9 brands before and they went bankrupt.  More brands isn't GM's answer to success.  They need to put those high power crossovers into Cadillac, fill out that line up, make a Cadillac sports car, a Buick Riviera, etc.  Work on the brands they have.  Heck, GM can't get the Malibu right, they can't launch a new brand.

    The Porsche dealers in my area are coupled.

    GM filing BK had nothing to do with its having as many brands.. it had to do with the definition of those brands.

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    And lastly, Buick is not a luxury brand.  The lowly CLA is more expensive than 80% of their line up.

    If I had of ommited Buick, I would have had to omit Acura, Lincoln, and Volvo.

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

     

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined.  Easily.Congrats to BMW.

    Well deserved.

    Titanium/Platinum as a trim does not necessarily a premium trim make. On the F150s and Explorer, yes. On the Fusion, Focus, Escape, and Edge etc, the distinction is far far less clear.

     

     

    Expedition Platinum is the equal to GMC.

    Same for Explorer Platinum.

    Same for Fusion Titantium with Regal.

    Certainly for F-150.

    Certainly for SD.

    Certainly for Edge, although GM does not have exact competition.

    And yes, even Escape and Fusion, and soon, that much more with new Fusion.

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    Did you just compare a Fusion Titanium to a Buick Regal?

     

    HA!

     

    Maybe a W-Body Regal...Even Europe's Vignale aint exactly a viable Insignia competitor. Just because its got fancy diamond leather and a cool headlight system does not put it in Regal/Insignia territory.  The Regal is waaaaay better built than a Fusion, Wings...

    Slapping on leather does not make it premium...

     

     

     

    And going back to the Fusion like you said, if the Fusion gets the 2.7 liter ecoboosted V6, the MKZ becomes OBSOLETE...and my conversation with you is how Lincoln may or may not be in trouble.

    Edited by oldshurst442
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    And lastly, Buick is not a luxury brand.  The lowly CLA is more expensive than 80% of their line up.

    If I had of ommited Buick, I would have had to omit Acura, Lincoln, and Volvo.

     

    While those 3 are sort of the bottom feeders of the luxury range, they are well above Buick.  If you compare base price of similar sized vehicles:

     

    Verano       $21,065         ILX $27,900      S60 $34,150       (no small Lincoln)

    Regal         $27,065        TLX $31,695      S80 $43,450        MKZ $35,190

    LaCrosse   $31,065        RLX $54,450     (no large Volvo)    MKS $38,850

    Encore       $24,065

    Envision     $ ???            RDX $35,370     XC60 $36,600     MKC $33,260/MKX $38,260

    Enclave     $39,065         MDX $43,015    XC90 $49,800     MKT $43,210

     

    The Enclave is the only place Buick is close, and the MKS is dead, I am guessing the Continental will be over $40k.  If Buick was a luxury brand they would be competing with Cadillac.  

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    Ford Titanium, Platinum, Gold, Silver, Magnesium or any other precious metals they want to call a trim level are also not luxury cars.  It still says Ford on the badge.

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    I've been told by the GMC people that the Denali trim alone outsells Lincoln and Acura individually and the entire Land Rover / Jaguar lineup combined.

     

    And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined.  Easily.Congrats to BMW.

    Well deserved.

    Titanium/Platinum as a trim does not necessarily a premium trim make. On the F150s and Explorer, yes. On the Fusion, Focus, Escape, and Edge etc, the distinction is far far less clear.

     

    Expedition Platinum is the equal to GMC.

    Same for Explorer Platinum.

    Same for Fusion Titantium with Regal.

    Certainly for F-150.

    Certainly for SD.

    Certainly for Edge, although GM does not have exact competition.

    And yes, even Escape and Fusion, and soon, that much more with new Fusion.

    The Fusion Titanium is no Regal and is the same distance behind the LaCrosse as it is from Lexus ES. It's a laughable suggestion based on the current products.

    No, the platinum / titanium trims on the fiesta, escape, focus, Taurus, and flex are not premium to the level of buick or Denali.

    So you're left with F-series, Explorer, Expedition, and if you want me to toss you a bone, the Edge. The take rate in premium trims is **NOT** outselling Buick and GMC combined... not even just Buick and Denali combined.

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    And lastly, Buick is not a luxury brand. The lowly CLA is more expensive than 80% of their line up.

    If I had of ommited Buick, I would have had to omit Acura, Lincoln, and Volvo.

    While those 3 are sort of the bottom feeders of the luxury range, they are well above Buick. If you compare base price of similar sized vehicles:

    Verano $21,065 ILX $27,900 S60 $34,150 (no small Lincoln)

    Regal $27,065 TLX $31,695 S80 $43,450 MKZ $35,190

    LaCrosse $31,065 RLX $54,450 (no large Volvo) MKS $38,850

    Encore $24,065

    Envision $ ??? RDX $35,370 XC60 $36,600 MKC $33,260/MKX $38,260

    Enclave $39,065 MDX $43,015 XC90 $49,800 MKT $43,210

    The Enclave is the only place Buick is close, and the MKS is dead, I am guessing the Continental will be over $40k. If Buick was a luxury brand they would be competing with Cadillac.

    Your sizing match ups are mostly wrong unless you're comparing some irrelevant spec like glove box room or overall length.

    Measure the interiors.

    Also, you're looking at 1SV models at Buick it seems. Don't ask me to explain why they do it, but buick will offer option packages on the website that are impossible to buy because they never get built. There are zero Regal 1SV cars in either 2015 or 2016 available even though the package is on the site. The base Regal is really the base turbo at $29k.

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