Editor/Reporter - CheersandGears.com
May 1, 2012
From the Twilight Zone file: USA Today reports that 6.5% of new vehicles sold in the first quarter were equipped with a manual transmission, which is more than double of vehicles sold with them in 2007. It's also the highest amount since 2006 when 7.2% vehicles were sold with manual transmission.
The take rate is more impressive when you take into account that 19% of the 2,360 different models on sale offer a manual.
The increase is attributed to the lower prices of manual transmission vehicles, fun factor, and ease of operation.
The increased interest of manual transmissions by buyers have surprised automakers.
For example, Ford says that 10% of Focus demand is for a manual transmission. Orignally, Ford had planned on 4 to 4.5% demand for a manual.
Source: USA Today