Jump to content
  • William Maley
    William Maley

    More Luxury Car Buyers Are Moving to Trucks and SUVs

      American automakers are cleaning up here.

    If you have been following auto sales for the past few years, then you know that SUVs and trucks currently dominate the sales charts partly due to the low gas prices. This is especially true when it comes to the luxury segment, where utility models are eating sedans. But a new report from The New York Times reveals that American automakers are eating the lunches of luxury car manufacturers. 

    According to data from Edmunds, the likes of Ford, Chevrolet, and GMC have seen their share of domestic sales of models with an average price of $60,000 steadily climbing, while luxury brands like Mercedes-Benz, Porsche, and Lexus have been declining. GMC, in particular, has shown the largest growth, accounting 11.3 percent of domestic sales of $60,000-plus models in 2017. Five years ago, the brand only made up 0.1 percent of those sales. A lot of this credit can be laid at the feet of GMC's Denali brands. At a recent investor conference, GM showed data that the Denali line had an average sale price of $56,000 - more than the average price of an Audi, BMW, or Mercedes-Benz.

    “This thing is a money machine,” said GM's president Dan Ammann about Denali.

    Over at Ford, more than half of F-150 sales are made up by the Lariat, King Ranch, Raptor models. Only a few years ago, those models made up a third.

    Why are American automakers seeing a massive increase in expensive SUVs and trucks? Part of it comes down to price, but there is also the image.

    “We’ve been taking in Lexuses on trade-ins, BMWs," said Gary Gilchrist, owner of a GMC dealer in Tacoma, Washington.

    “People used to want German cars for the image factor. Now, if you have a Denali, you get that. People turn their heads to look.”

    Source: New York Times



    User Feedback

    Recommended Comments



    4 hours ago, dfelt said:

    What a joke of a picture, move the smoke down to the front of the car and see how well it slips around the whole car and not just on top of the hood. These tests are a joke and waste of time as any car today pretty much slips through the air when you have minimal resistance. Lets see how it really fares when you have the actual front of the car hitting the smoke. Doubt there is that good of a CD and what a tired worn look for a car, this could be any of their products from S-Class down to A-Class they all look the same and are just bland boring overpriced Toyota / Chevrolet equal auto's.

    The CLA, S-class and E-class have .23 or .24 drag coefficients.  But what is more important is the potential 800 hp under the hood of that car, and the aluminum and carbon fiber to save weight.  

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, smk4565 said:

    The CLA, S-class and E-class have .23 or .24 drag coefficients.  But what is more important is the potential 800 hp under the hood of that car, and the aluminum and carbon fiber to save weight.  

    I will have to call BS on MB drag coefficient numbers. Based on the attached paper, it is very clear that the blunt nose of their auto's cannot slip through the air as well as they state or even you state.

    AutoAerodynamicReduction.pdf

    This PDF shows how you would calculate the CD number and one has to take into account the blunt front end of the auto, not up on top of the hood.

    I did learn a clear explanation as they show with pictures about the changes I have seen on Semi Trailers for the side and back. 

    Cool Info.

     

    Share this comment


    Link to comment
    Share on other sites

    I believe the MB pic is merely illustrative, not a candid shot of actual testing.
    That said, it is impossible to tell a given sedan's aero by it's appearance. The number is a cumulation of dozens of tiny tweaks / surfacing.

    Share this comment


    Link to comment
    Share on other sites
    11 minutes ago, balthazar said:

    I believe the MB pic is merely illustrative, not a candid shot of actual testing.
    That said, it is impossible to tell a given sedan's aero by it's appearance. The number is a cumulation of dozens of tiny tweaks / surfacing.

    I understand the point your making. I do believe the blunt front end of an auto though makes a difference in this and that you are right, I think many of the .cd numbers are extremely variable depending on where one measures.

    This site is really cool as they have a full auto testing wind tunnel that does measure everything. The pictures do show that they have a stream of smoke to help identify the over the top measuring much like the MB pic above.

    https://www.horiba-mira.com/our-services/full-scale-wind-tunnel-(fswt)

    HORIBA-MIRA-Full-Scale-Wind-Tunnel?width

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    I will have to call BS on MB drag coefficient numbers. Based on the attached paper, it is very clear that the blunt nose of their auto's cannot slip through the air as well as they state or even you state.

    AutoAerodynamicReduction.pdf

    This PDF shows how you would calculate the CD number and one has to take into account the blunt front end of the auto, not up on top of the hood.

    I did learn a clear explanation as they show with pictures about the changes I have seen on Semi Trailers for the side and back. 

    Cool Info.

     

    Why would Mercedes make up cD numbers?  No one is buying cars based on them, they aren't used in any marketing, other than a stat line on a web page after about 50 other measurements and specs are listed.  And nose shape has very little to do with drag, there are a lot of ways to improve or hurt aero.  There are pointy noise cars with bad drag coefficients too.  

    And the drag efficient of the AMG GT sedan doesn't matter, what does matter is it will be faster than an E63 which can already beat an M5.  

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, smk4565 said:

    Why would Mercedes make up cD numbers?

    Good question- probably to serve the general corporate narcissistic ideology. Just like this:

    MB cht.png

     

    Car & Driver tested a number of cars in the wind tunnel in 2014 to check the OEM claims. Mercedes claims the CLA is at .23, but it tested at .30. Volt matched it's claim of .28 on the nose, BTW.

    Edited by balthazar

    Share this comment


    Link to comment
    Share on other sites
    21 minutes ago, balthazar said:

    Good question- probably to serve the general corporate narcissistic ideology.

    Car & Driver tested a number of cars in the wind tunnel in 2014 to check the OEM claims. Mercedes claims the CLA is at .23, but it tested at .30. Volt matched it's claim of .28 on the nose, BTW.

    I'd like to see C/D test other Mercedes or someone else test a CLA.  I have read the European spec CLA rates a little lower on drag that the American market car, but .30 seems way too high.   I came across a an E-class coupe wind tunnel test where it registered a .24 which is in line with what they claim.

    Share this comment


    Link to comment
    Share on other sites

    .30 doesn't seem high to me. It's generally harder to get a shorter vehicle to match the .cd of a longer one, so it goes against that to accept the stumpy CLA is matching the s-class in .cd.

    Share this comment


    Link to comment
    Share on other sites

    I read the NYT article, the two takeaways are that Mercedes is still #1 market share for vehicles over $60,000.  Ford, GMC and Chevy are 2-4 which shows the huge volume of pickups and Expedition/Tahoes.  When you have 70,000 F150’s sold in a month, that is more units than most car brands, so it really shows the massive volume of pickups sold in this county.

    It does open up the question if more brands should enter pickups, the Tundra needs an overhaul, maybe they should do a Lexus version, maybe Mercedes should bring their truck here.

    Share this comment


    Link to comment
    Share on other sites

    Noooooo; being #1 isn't a change over previously.  The takeaway is that MB's market share in the above $60K tier is falling.

    F-150 starts @ $27K- far from '$60K'. It's not the volume, per say, the article is talking about market share.

    Share this comment


    Link to comment
    Share on other sites

    @smk4565 @balthazar Since you guys both have a different take on a story that neither one of you posted the link too, I decided to hunt it down and see what I could find for everyone's benefit. 

    WOW :o balthazar is right, MB is losing market share especially in the high end auto's to American automakers with luxury packed Trucks & SUV's.

    NYT Story

    Man looking at the German brands for a new ubber luxury auto instead drives off the lot in an $80,000 F150 Raptor and people love it over the German blah brands.

    To Quote the NYT story that SMK only sees as MB being #1:

    "Ford and Chevrolet saw similar but smaller jumps, driven by increasing high-end truck and S.U.V. sales. At the same time, the portion of over-$60,000 sales for luxury brands including Porsche, Mercedes-Benz, Lexus, Jaguar and Cadillac shrank."

    GrowthChart.jpg

    So many additional stories out there supporting the same findings, German brands are being dumped for American Trucks / SUVs.

    Autoblog Story had this to say that I quote:

    "From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900."

     

    :scratchchin: Seems Luxury has new leadership coming on, The American Truck / SUV! :metal: 

    Share this comment


    Link to comment
    Share on other sites

    And how many of those $60,000 F-Series are Super duty diesels that aren’t luxury but more commercial use but happen to cost $60k.  Mercedes and BMW sales are rising, it isn’t like they are losing business to pickups.  The pickups just got more expensive.  Porsche sales are at an all time high, but because their share is down they make it seem like Porsche is struggling.

    Share this comment


    Link to comment
    Share on other sites

    2017 F-250 Super Duty XL Crew Cab 4x4 Powerstroke started at $47,725, or $13K under the $60K mark. Intentional commercial trucks aren't likely to be highly optioned for work crews, and going with the 6.2L gas engine drops that number by $8800.

    Mercedes lost 6% of the over $60K market share in just 5 years. Next year, Chevy, Ford & GMC are going to surpass MB. Chevrolet & Ford! What an amazing run in the truck segment.

    And yes; I already predicted the x-class is going to come here, and with these charts MB is going to force the x-c into the U.S. luxury truck segment- mark my words. They cannot resist.

    Share this comment


    Link to comment
    Share on other sites
    6 hours ago, balthazar said:

    2017 F-250 Super Duty XL Crew Cab 4x4 Powerstroke started at $47,725, or $13K under the $60K mark. Intentional commercial trucks aren't likely to be highly optioned for work crews, and going with the 6.2L gas engine drops that number by $8800.

    Mercedes lost 6% of the over $60K market share in just 5 years. Next year, Chevy, Ford & GMC are going to surpass MB. Chevrolet & Ford! What an amazing run in the truck segment.

    And yes; I already predicted the x-class is going to come here, and with these charts MB is going to force the x-c into the U.S. luxury truck segment- mark my words. They cannot resist.

    Mercedes isn't losing anything though.  Just making up numbers but if 7 years ago there were 1 million cars sold that were over $60,000 and Mercedes had 20%, and now there are 2 million cars sold that cost over $60,000 and Mercedes had 15%, they still sold 300k cars vs 200k.   All this shows is people that were buying pickups in 2010 are still buying pickups and now they pay more for them, part due to inflation, part due to these high trim options.

    And the luxury brands aren't losing to Ford or Chevy, I don't see a $65,000 Fusion or Malibu on sale.  Ford and Chevy can barely give sedans away.  With pick up trucks though, buyers have 5 choices, GM ,Ford, Ram, Toyota, Nissan, and that is about it, in full size or mid-size.  I feel like if Lexus, Mercedes, Infiniti, Tesla, etc all entered the luxury pick up market, then they would steal a whole lot of sales. Because why buy a Ford, when you can have a Tesla with 600 hp (assuming they can build it).

    Mercedes probably should dress up the X-class and use the twin turbo V6 and bring it here.  I think they could take the G-wagon's frame and make a pickup if they wanted, and with the 450 hp and 603 hp V8s they have, that would squash an F150 Raptor.  Daimler knows how to build trucks, they are probably the #1 truck maker in the world, but pickup hasn't been a focus.

    Share this comment


    Link to comment
    Share on other sites

    If Daimler knows how to build trucks then why bother with rebadging a Nissan? Clearly they know how to build select types of trucks, not all trucks!

    Share this comment


    Link to comment
    Share on other sites
    2 minutes ago, dfelt said:

    If Daimler knows how to build trucks then why bother with rebadging a Nissan? Clearly they know how to build select types of trucks, not all trucks!

    Probably all a financial decision... couldn't make a profit with the investment that a new platform would require to build a midsize pickup that is price-competitive in various markets...so they leveraged an existing platform from their partner..and if it tanks in the market, not a big investment loss.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    25 minutes ago, Cubical-aka-Moltar said:

    Probably all a financial decision... couldn't make a profit with the investment that a new platform would require to build a midsize pickup that is price-competitive in various markets...so they leveraged an existing platform from their partner..and if it tanks in the market, not a big investment loss.

    Correct, and that was sort of a payback for the Infiniti Q30/QX30 being built on the A-class platform.

    Bt to dfelt's point, yes Daimler knows how to build certain types of trucks, but they have Freightliner, Western Star, Mercedes heavy duty trucks, off road trucks like the Unimog, etc.  They do have a pretty broad portfolio.

    Share this comment


    Link to comment
    Share on other sites

    Part of 'knowing how to build a truck', perhaps the #1 crucial factor, is building it at a profit. With the typical markup of mercedes product vs. actual cost to build, half of that is already baked into the equation. Or should be.

    Regardless, the chart shows the trend, and next year when Ford & Chevy can say they sell a higher percentage of luxury vehicles than Daimler, and on the heels of a new downmarket a-class promotional blitz, I think some heads that otherwise wouldn't; will turn.

    Share this comment


    Link to comment
    Share on other sites

    Perhaps Chevrolet should take over the CTS, CT6 and XT5 since they are so good at luxury sales then.

    What I’d be curious to know is what percentage of Lexus/BMW/Mercedes/etc households also have a pick up truck in them.  Because if these households are buying trucks then Lexus and Mercedes should jump in rather than lose sales.  If 2% of their households buy a truck then don’t bother.

    Share this comment


    Link to comment
    Share on other sites

    I bet it's most likely a wife with a German luxury vehicle while the husband owns an American truck and I doubt that would change even if Mercedes or Lexus made a truck.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    23 minutes ago, smk4565 said:

    Perhaps Chevrolet should take over the CTS, CT6 and XT5 since they are so good at luxury sales then.

    What I’d be curious to know is what percentage of Lexus/BMW/Mercedes/etc households also have a pick up truck in them.  Because if these households are buying trucks then Lexus and Mercedes should jump in rather than lose sales.  If 2% of their households buy a truck then don’t bother.

    Anecdotes from suburbia---house across the street from me...wife has a late model Audi A4, husband just replaced a Ford Edge with a new Ram 1500.    House 3 drs down, husband has a '15-ish F150, wife has a BMW 3-series.  

    Edited by Cubical-aka-Moltar
    • Thanks 2

    Share this comment


    Link to comment
    Share on other sites
    19 minutes ago, Cubical-aka-Moltar said:

    Anecdotes from suburbia---house across the street from me...wife has a late model Audi A4, husband just replaced a Ford Edge with a new Ram 1500.    House 3 drs down, husband has a '15-ish F150, wife has a BMW 3-series.  

    LOL exactly what I said. 

    • Like 1

    Share this comment


    Link to comment
    Share on other sites

    I will say that I have also seen that here in Washington where you are seeing a bigger return of people to American Trucks / SUVs over asian or german brands for the husband but the wife stays with their asian / german brand car.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    I mostly wonder how many households with 2 luxury brand cars have a pick up as a 3rd vehicle though.   Because a household with a 328i and a F150 is more middle class America, than reason for Mercedes or Lexus to build a pickup to cater to them.  

    The reason Rolls-Royce and Bentley have SUVs, is because they found the majority of their owners also own an SUV and they didn't want them spending that money on a G-wagen or a Cayenne or Range Rover.   I think if Lexus or Mercedes were going to jump into pickups it would be for similar reason, demand from their own customers for it.

    Share this comment


    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Quarterly:
      General Motors Co. - Not Released
      Ford Motor Company - Not Released

      Monthly:
      Jaguar Land Rover North America - Up 29% for the month 
      FCA US LLC - Down 2% for the month, Flat at 0% for the year
      Kia Motors America - Up 6.7% for the month, Up 5.9% for the year
      Nissan Group - Down 12.0% for the month, Down 15.1% for the year
      Volkswagen of America - Down 3.6% for the month, Down 5.1% for the year
      Mitsubishi Motors North America -  Up 6.1% for the month, Up 4.7% for the year
      Porsche Cars North America, Inc. - Up 10.1% for the month, Up 11.4% for the year 
      American Honda Motor Co. - Down 0.4% for the month, Up 0.5% for the year
      Hyundai Motor America - Up 2.0% for the month, Up 2.5% for the year
      Subaru of America, Inc. - Up 3.9% for the month, Up 3.9% for the year
      Toyota Motor North America - Down 5.2% for the month, Down 5.9% for the year
      Mazda North American Operations - Down 7.3% for the month, Down 13.5% for the year
      BMW of North America - Down 1.3% for the month, Down 3.6% for the year
      Mercedes-Benz USA - Down 12.4% for the month, Down 13.1% for the year
      Volvo Cars of North America, LLC - Up 5.6% for the month, Up 5.4% for the year
      Audi of America - Down 12.2% for the month, Down 7.2% for the year

      Brands (Quarterly):
      Buick -  Not reported
      Cadillac -  Not reported
      Chevrolet - Not reported
      GMC - Not reported
      Ford - Not Reported
      Lincoln - Not Reported

      Brands (Monthly):
      Acura - Up 11.3% - 12,213 MTD / 21,977 YTD
      Alfa Romeo - Down 13% - 1,362 MTD / 298,118 YTD
      Audi - Down 12.2% - 13,560 MTD / 27,813 YTD
      BMW - Up 0.2% - 23,558 MTD / 41,660 YTD
      Chrysler - Down 36% - 10,368 MTD / 19,422 YTD
      Dodge - Down 8% - 37,073 MTD / 64,150 YTD
      Fiat - Down 50% - 616 MTD / 1,367 YTD
      Genesis - 
      Honda - Down 1.6% - 102,926 MTD / 199,301 YTD
      Hyundai - Up 2.0% - 45,612 MTD / 86,408 YTD
      Infiniti - Down 17.3% - 10,607 MTD / 20,090 YTD
      Jaguar - Up 59% - 3,465 MTD
      Jeep - Down 4% - 67,075 MTD / 125,476 YTD
      Kia - Up 6.7% - 43,406 MTD / 80,782 YTD
      Land Rover - Up 19% - 8,151 MTD
      Lexus - Up 4.4% - 20,122 MTD / 37,542 YTD
      Mazda - Down 7.3% - 23,854 MTD / 43,897 YTD
      Mercedes-Benz - Down 12.5% - 21,660 MTD / 44,167 YTD
      Mercedes-Benz Vans - Down 9.9% - 2,729 MTD / 3,943 YTD
      MINI - Down 1.3% - 2,679 MTD / 5,136 YTD
      Mitsubishi - Up 6.1% - 13,760 MTD / 22,468 YTD
      Nissan - Down 11.4% - 103,735 MTD / 194,174 YTD
      Porsche - Up 10.1% - 4,826 MTD / 10,245 YTD
      Ram Trucks - Up 24% - 45,542 MTD / 85,191 YTD
      Smart - Down 45.3% - 58 MTD / 141 YTD
      Subaru - Up 3.9% - 49,081 MTD / 95,153 YTD
      Toyota - Down 6.3% - 152,626 MTD / 291,217 YTD
      Volkswagen - Down 3.6% - 25,706 MTD / 48,780 YTD
      Volvo - Up 5.6% - 6,635 MTD / 12,489 YTD

      View full article
    • By Drew Dowdell
      Quarterly:
      General Motors Co. - Not Released
      Ford Motor Company - Not Released

      Monthly:
      Jaguar Land Rover North America - Up 29% for the month 
      FCA US LLC - Down 2% for the month, Flat at 0% for the year
      Kia Motors America - Up 6.7% for the month, Up 5.9% for the year
      Nissan Group - Down 12.0% for the month, Down 15.1% for the year
      Volkswagen of America - Down 3.6% for the month, Down 5.1% for the year
      Mitsubishi Motors North America -  Up 6.1% for the month, Up 4.7% for the year
      Porsche Cars North America, Inc. - Up 10.1% for the month, Up 11.4% for the year 
      American Honda Motor Co. - Down 0.4% for the month, Up 0.5% for the year
      Hyundai Motor America - Up 2.0% for the month, Up 2.5% for the year
      Subaru of America, Inc. - Up 3.9% for the month, Up 3.9% for the year
      Toyota Motor North America - Down 5.2% for the month, Down 5.9% for the year
      Mazda North American Operations - Down 7.3% for the month, Down 13.5% for the year
      BMW of North America - Down 1.3% for the month, Down 3.6% for the year
      Mercedes-Benz USA - Down 12.4% for the month, Down 13.1% for the year
      Volvo Cars of North America, LLC - Up 5.6% for the month, Up 5.4% for the year
      Audi of America - Down 12.2% for the month, Down 7.2% for the year

      Brands (Quarterly):
      Buick -  Not reported
      Cadillac -  Not reported
      Chevrolet - Not reported
      GMC - Not reported
      Ford - Not Reported
      Lincoln - Not Reported

      Brands (Monthly):
      Acura - Up 11.3% - 12,213 MTD / 21,977 YTD
      Alfa Romeo - Down 13% - 1,362 MTD / 298,118 YTD
      Audi - Down 12.2% - 13,560 MTD / 27,813 YTD
      BMW - Up 0.2% - 23,558 MTD / 41,660 YTD
      Chrysler - Down 36% - 10,368 MTD / 19,422 YTD
      Dodge - Down 8% - 37,073 MTD / 64,150 YTD
      Fiat - Down 50% - 616 MTD / 1,367 YTD
      Genesis - 
      Honda - Down 1.6% - 102,926 MTD / 199,301 YTD
      Hyundai - Up 2.0% - 45,612 MTD / 86,408 YTD
      Infiniti - Down 17.3% - 10,607 MTD / 20,090 YTD
      Jaguar - Up 59% - 3,465 MTD
      Jeep - Down 4% - 67,075 MTD / 125,476 YTD
      Kia - Up 6.7% - 43,406 MTD / 80,782 YTD
      Land Rover - Up 19% - 8,151 MTD
      Lexus - Up 4.4% - 20,122 MTD / 37,542 YTD
      Mazda - Down 7.3% - 23,854 MTD / 43,897 YTD
      Mercedes-Benz - Down 12.5% - 21,660 MTD / 44,167 YTD
      Mercedes-Benz Vans - Down 9.9% - 2,729 MTD / 3,943 YTD
      MINI - Down 1.3% - 2,679 MTD / 5,136 YTD
      Mitsubishi - Up 6.1% - 13,760 MTD / 22,468 YTD
      Nissan - Down 11.4% - 103,735 MTD / 194,174 YTD
      Porsche - Up 10.1% - 4,826 MTD / 10,245 YTD
      Ram Trucks - Up 24% - 45,542 MTD / 85,191 YTD
      Smart - Down 45.3% - 58 MTD / 141 YTD
      Subaru - Up 3.9% - 49,081 MTD / 95,153 YTD
      Toyota - Down 6.3% - 152,626 MTD / 291,217 YTD
      Volkswagen - Down 3.6% - 25,706 MTD / 48,780 YTD
      Volvo - Up 5.6% - 6,635 MTD / 12,489 YTD
    • By Drew Dowdell
      BMW of North America Reports February 2019 U.S. Sales.
       
      First Deliveries of the All-New BMW 3 Series Just Starting; BMW X7 Sports Activity Vehicle, BMW Z4 Roadster, and BMW 8 Series Convertible Arrive this Month. BMW X Sports Activity Vehicles Accounted for over 55% of BMW Brand Sales in February. Woodcliff Lake, NJ – March 1, 2019… Sales of BMW brand vehicles increased 0.2 percent in February 2019 for a total of 23,558 compared to 23,508 vehicles sold in February 2018.

      “We’re pleased to end February with a slight increase in sales given our current model changeovers,” said Bernhard Kuhnt, president and CEO, BMW of North America. “As we approach spring, we do so with the all-new 3 series on showroom floors and the X7, Z4, and 8 Series Convertible all starting to arrive in March. We are confident that with these new models added to our already exciting product lineup, we are well positioned for success.”

      The Spartanburg, SC-built BMW X3 and BMW X5 Sports Activity Vehicles continue to drive sales growth for BMW in the U.S. Taken together, the full range of BMW X models – from the X1 to the X6 – accounted for 55.5% of BMW brand sales in the U.S. in February

      Table 1: New Vehicle Sales BMW of North America, LLC, February 2019   Feb Feb % YTD YTD % 2019 2018 2019 2018 BMW passenger cars 13,180 14,983 -12% 24,054 26,893 -10.60% BMW light trucks 10,378 8,525 21.70% 17,606 15,631 12.60% TOTAL BMW 23,558 23,508 0.20% 41,660 42,524 -2.00%
      BMW Group Electrified Vehicle Sales
      BMW Group sales of electric and plug-in hybrid electric vehicles totaled 1,110 in February 2019, a decrease of 42.7 percent over the 1,936 sold in the same month a year ago. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series will debut at the Geneva International Motor Show next week. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

      MINI Brand Sales
      For February, MINI USA reported 2,679 vehicles sold, a decrease of 12.6 percent from the 3,065 sold in the same month a year ago.

      BMW Pre-Owned Vehicles BMW Certified Pre-Owned sold 8,698 vehicles, a decrease of 9.1 percent from February 2018. Total BMW Pre-Owned sold 18,647 vehicles, an increase of 4 percent from February 2018.
      MINI Pre-Owned Vehicles MINI Certified Pre-Owned sold 914 vehicles, an increase 6.3 percent from February 2018. Total MINI Pre-Owned sold 2,181 vehicles, a decrease of 2.8 percent from February 2018.   Feb-19 Feb-18 % YTD YTD % 2019 2018 BMW CPO 8,736 9,568 -8.70% 16,720 18,681 -10.50% BMW Total Pre-Owned 18, 643 17,930 4.00% 35,816 34,900 2.60%   MINI CPO 918 860 6.70% 1,777 1,578 12.60% MINI Total Pre-Owned 2,181 2,244 -2.80% 4,216 4,283 -1.60%  
      190301_February_2019_BMW_Group_US_Sales_Chart.pdf
    • By Drew Dowdell
      Mercedes-Benz USA (MBUSA) today reported February sales of 21,660 Mercedes-Benz models. Mercedes-Benz Vans reported February sales with 2,729 units and smart reported 58 units, bringing MBUSA to a grand total of 24,447 vehicles for the month. On a year-to-date basis, Mercedes-Benz recorded sales of 44,167, adding 3,943 units for Vans and 141 vehicles for smart, MBUSA’s year-to-date sales volume totaled 48,251.
      "On the heels of a very challenging month, we are optimistic that our all-new volume models, the A-Class and GLE, will put us on track for a strong year," said Dietmar Exler, president and CEO of MBUSA.
      Mercedes-Benz volume leaders in February included the C-Class, GLC and E-Class model lines. The C-Class took the lead at 4,812, followed by GLC sales of 4,176. The E-Class rounded out the top three with 3,424 units sold.
      February sales of Mercedes-AMG high-performance models totaled 3,368 units (+36.4%) and 6,250 vehicles sold year-to-date (+27.0%).
      Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 9,662 vehicles in February, a decrease of 0.9% when compared to the same month last year (9,750). On a year-to-date basis, MBCPO sold 19,805 vehicles, an increase of 3.2% from the previous year (19,187).
    • By Drew Dowdell
      Porsche Reports Record U.S. Retail Sales in February
       
      Cayenne and 911 lead double-digit growth year-over-yearAtlanta, Georgia. Porsche Cars North America, Inc. (PCNA), importer and distributor of the Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines, today announced that February retail sales rose 10.1 percent from a year earlier to 4,826. It was a second record month in a row, getting 2019 off to a strong start.

      The new Cayenne performed impressively, with 1,762 vehicles delivered or 67.6 percent more than in February 2018. The iconic Porsche 911 was up 27.9 percent to 990 deliveries for the month, ahead of the arrival of the next generation later this year.

      “Our 191 U.S. Porsche dealer partners offer a tremendous customer experience,” said Klaus Zellmer, President and CEO of PCNA. “These customer relationships, combined with the fascination and product range of Porsche cars, are responsible for another stellar month.” 

      Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 1,925 vehicles in February, up 12.3 percent year-over-year.
       
       
      Model February Sales Year-to-Date 2019 2018 2019 2018 ALL 911 990 775 2,091 1,628 ALL 718 163 448 426 863 ALL PANAMERA 508 602 995 1,212 ALL CAYENNE 1,762 1,051 3,912 2,353 ALL MACAN 1,403 1,506 2,821 3,142 GRAND TOTALS 4,826 4,382 10,245 9,198
  • Social Stream

  • Today's Birthdays

    1. 1990Suburban
      1990Suburban
      (30 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...