It isn't the name, it's how we present it
In 2013, Infiniti made a drastic change. The Japanese luxury automaker announced that it would be scrapping its current nomenclature and going with the Q (cars) and QX (crossovers and SUVs) naming system. The move received a lot of criticism at the time. Even now, the decision to move to Q and QX causes many to wonder why.
Â
But this system of Q and QX isn't going anywhere. Infiniti CEO Roland KrĂĽger tells Car and Driver that the company needs to do a better job with communicating the naming system.
Â
“We need to build on our heritage and explain it a bit more. The first Infiniti was called Q45, that was the start of the brand, that’s where it comes from. After that a lot of cars were developed with different naming, but what’s important for a luxury brand is that you have an aspirational hierarchy within the brand setting. Hence Q for a limousine, a sporty sedan, and QX for a crossover, with a number that clearly indicates a place within the hierarchy. But let’s say we didn’t explain it quite enough, to be frank, we need to make sure it’s fully understood,” Krüger explained.
Â
The last line of KrĂĽger's comment is important. Even though the Q and QX nomenclature system has been around for almost three years, we still have problems remembering which model is which.
Â
Source: Car and Driver
Recommended Comments
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.