• Sign in to follow this  
    Followers 0

    Infiniti Changes Their Nomenclature To Q and QX



    William Maley

    Staff Writer - CheersandGears.com

    December 17, 2012

    From the Redundancy Department: Infiniti announced tonight that starting with the 2014 model year they would introduce a new nomenclature strategy that would have their passenger vehicles wearing the Q prefix and crossovers and SUVs wearing the QX prefix. The first vehicle that will wear the Q prefix will be the replacement for the G Sedan, named the Q50, to be shown at Detroit.

    Why is Infiniti going forth with Q, a prefix that hasn't been used since the departure of the Q45 in 2006. The answer is simplicity. According to Infiniti, going with the Q and QX prefixes is simpler than the current alphabet soup (G, M, EX, FX, JX, and QX).

    Umm how? Let me demonstrate the new naming convention against the old one.

    • G Sedan = Q50 Sedan
    • G Coupe/Convertible = Q60 Coupe/Convertible
    • M Sedan/Hybrid = Q70 Sedan/Hybrid
    • EX Crossover = QX50 Crossover
    • JX Crossover = QX60 Crossover
    • FX Crossover = QX70 Crossover
    • QX SUV = QX80 SUV

    Qonfused? (Sorry.) But how will Infiniti show what engine it has? The Q50-37? The Q50 V6? More random letters?

    Hopefully Infiniti can make this clearer in the near future.

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    INFINITI ANNOUNCES NEW NAMING STRATEGY

    -- Infiniti models from the 2014 model year to carry Q or QX prefix

    --New nomenclature symbolizes new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen

    --The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti's roots of the Q45

    --New premium sports sedan to launch at the North American International Auto Show in January will be first Infiniti to carry new Q badge

    HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.

    The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.

    Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."

    Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    What a waste of time and money on marketing. The G sedan and coupes are already established with a fan base, why go through this new naming BS. If this is Nissan's way of trying to attract 007 by naming all their models with a Q prefix, I don't think it'll work.

    0

    Share this comment


    Link to comment
    Share on other sites

    Johan de Nysschen, President of Infiniti Motor Company Limited, said: “Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

    Interesting that so many tweets and Facebook ask the same question of what does Q and QX stand for. There are many who point to the original start of the Q cars standing for Quality and the X for cross over,but then that fails for the QX 80 which is a real SUV.

    Interesting that in the presidents comments he never mentions quality only familiarity and performance. Weird way to do this.

    I suspect Infinity has lost their way and some marketing idiot could only think up bringing back the old Q naming convention rather than actually think up a new and striking product line and names.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well then why not drop the Infiniti name all together and just call the brand Q?

    q.jpg

    "I like! But to live up to the name these would have to be the best and most powerful cars in the universe!"

    0

    Share this comment


    Link to comment
    Share on other sites

    Only a marketing dork could concieve of " a new direction to promote familiarity".

    Another missing link is that the Q45 was a colossal sales flop, not a good basis for a new image whatsoever.

    0

    Share this comment


    Link to comment
    Share on other sites

    Wow... wow. Just stupid. So everyone who wants to proudly say they're buying a G sedan or coupe now has to call it a Q and have every non-car fanatic say, "Q what?"

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. Northstar
      Northstar
      (29 years old)
    2. redfox
      redfox
      (74 years old)
  • Similar Content

    • By cp-the-nerd
      I recently flew to the Florida Keys to get married, and our "premium sedan" rental turned out to be a 2017 Infiniti Q50 3.0T (RWD) with under 1,000 miles. At first, I was pleasantly surprised to have the sport sedan because the rental preview online was a Buick Lacrosse, but my enthusiasm faded during the 100 mile drive from Fort Lauderdale to Islamorada. I'll try to keep my impressions fairly brief and I can answer any questions in detail.

      Exterior: 7/10 - I find the Q50 completely forgettable. Infiniti has made much better looking cars, this design has some clean lines, but I think the front looks kind of melty and the rear is too generic.

      Interior Fit/Finish: 8/10 - Slick design and nice materials. Nothing mind blowing, but looked and felt appropriately luxurious.

      Comfort/NVH: 7/10 - The seats were good and highly adjustable with usable back seats, but the car had pretty bad road and wind noise. It wasn't a particularly good highway companion.

      Technology: 5/10 - Sitting in the car, you're greeted with a mess of controls and screens. There are two large screens right on top of each other in the center stack that serve separate functions, plus the gauge cluster display, all with their own controls strewn about, and none of them are intuitive. The stereo system left no lasting impression and pairing a new android phone was a pain in the ass.

      Powertrain: 8/10 - The 3.0T is the lower output version rated 300 horsepower. It made great power (albeit with noticeable turbo lag) and the 7-speed automatic was very responsive. I managed 26+ mpg on the drive pretty easily, I'd say this is par for the course. I actually think this engine is underrated to make the 400 horsepower version look better on paper. The sound at heavy/full throttle was underwhelming for an Infiniti V6, too appliance-like with practically no turbo noise.

      Steering/Handling: 4/10 - The car handled securely enough, but the EPS is simply awful. Way, way too light and completely numb with a large dead spot in the middle. I was constantly working to center the car in the lane. Sadly, I'm pretty sure this car did not have the widely panned steer-by-wire system, so I can only imagine how bad that must be.

      Brakes: 8/10 - Great pedal feel with linear response, but it was a tad touchy at the top of the pedal travel for my taste.

      Conclusion: I ended up wishing we had the Lacrosse shown on the rental website. The only major redeeming quality about this car was the powertrain, which I didn't get to play around with all that much. There's no way in hell I'd opt for this car again as a rental or recommend anyone buy one of them. Infinity needs to rediscover driving dynamics because the Q50 makes a case against investing in RWD if this is what they do with it.




    • By William Maley
      Infiniti has a habit of teasing high-performance concepts and then not doing anything with them. This trend looks to continue with the Q60 Project Black S that will be debuting next week at the Geneva Motor Show. 
      The concept is the result of a collaboration between Infiniti and the Renault Sport Formula 1 team. Starting with an Infiniti Q60 Red Sport as a base, engineers from the two groups paired the twin-turbo 3.0L V6 with an F1-style KERS (kinetic energy recover system) motor generator. Infiniti says this setup boosts horsepower about 25 percent (around 500 horsepower).
      For the exterior, Infiniti fitted a new front splitter, side skirts, and rear diffuser made from carbon fiber. There is also a large rear wing and a set of twin titanium exhaust tips.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S," said Roland Krueger, President of Infiniti in a statement.
      We'll have more details on this next week.
      Source: Car Magazine, Infiniti 
      Press Release is on Page 2


      Introducing Project Black S – an exploration of a new INFINITI high-performance model line
      Collaborative venture between INFINITI and the RenaultSport Formula One Team INFINITI investigating Formula One-inspired performance hybrid technology Project Black S explores the potential for an innovative new performance model line HONG KONG – Featuring Formula One-inspired technology, Project Black S is an exploration of a new INFINITI high-performance model line. Developed in collaboration with the RenaultSport Formula One Team, Project Black S will be revealed for the first time globally at a special media event on the eve of the Geneva International Motor Show.
      A radical reinterpretation of the Q60 coupe, Project Black S features a stand-out, aerodynamic design, and hints at how a unique-for-the-road performance hybrid powertrain could significantly enhance the dynamics of an INFINITI production car.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S."
      - Roland Krueger, President of INFINITI
      The performance hybrid powertrain being explored through Project Black S features an 'energy recovery system' (ERS) to harvest energy, deploying recovered electric power to boost power and torque. The result is instant, significant, lag-free acceleration. Inspired by the dual-hybrid system proven in Formula One, the technology does not yet exist in a current road car.
      The reveal of Project Black S in Geneva will help to gauge potential public interest in high-performance derivatives of INFINITI cars.

      View full article
    • By William Maley
      Infiniti has a habit of teasing high-performance concepts and then not doing anything with them. This trend looks to continue with the Q60 Project Black S that will be debuting next week at the Geneva Motor Show. 
      The concept is the result of a collaboration between Infiniti and the Renault Sport Formula 1 team. Starting with an Infiniti Q60 Red Sport as a base, engineers from the two groups paired the twin-turbo 3.0L V6 with an F1-style KERS (kinetic energy recover system) motor generator. Infiniti says this setup boosts horsepower about 25 percent (around 500 horsepower).
      For the exterior, Infiniti fitted a new front splitter, side skirts, and rear diffuser made from carbon fiber. There is also a large rear wing and a set of twin titanium exhaust tips.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S," said Roland Krueger, President of Infiniti in a statement.
      We'll have more details on this next week.
      Source: Car Magazine, Infiniti 
      Press Release is on Page 2


      Introducing Project Black S – an exploration of a new INFINITI high-performance model line
      Collaborative venture between INFINITI and the RenaultSport Formula One Team INFINITI investigating Formula One-inspired performance hybrid technology Project Black S explores the potential for an innovative new performance model line HONG KONG – Featuring Formula One-inspired technology, Project Black S is an exploration of a new INFINITI high-performance model line. Developed in collaboration with the RenaultSport Formula One Team, Project Black S will be revealed for the first time globally at a special media event on the eve of the Geneva International Motor Show.
      A radical reinterpretation of the Q60 coupe, Project Black S features a stand-out, aerodynamic design, and hints at how a unique-for-the-road performance hybrid powertrain could significantly enhance the dynamics of an INFINITI production car.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S."
      - Roland Krueger, President of INFINITI
      The performance hybrid powertrain being explored through Project Black S features an 'energy recovery system' (ERS) to harvest energy, deploying recovered electric power to boost power and torque. The result is instant, significant, lag-free acceleration. Inspired by the dual-hybrid system proven in Formula One, the technology does not yet exist in a current road car.
      The reveal of Project Black S in Geneva will help to gauge potential public interest in high-performance derivatives of INFINITI cars.
    • By William Maley
      Nissan Group reports February 2017 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for February 2017 of 135,740 units, an increase of 4 percent over the prior year and a February record. 

      Nissan highlights:
      Nissan Division finished February with 122,003 sales, up 1 percent and also a February record. Overall sales of Nissan crossovers, trucks and SUVs set a February record, up 22 percent. Sales of the Rogue compact crossover set a February record at 33,149, up 54 percent. Sales of the Pathfinder SUV set a February record at 8,997, up 24 percent. Nissan TITAN sales climbed to 2,988, up 182 percent. Nissan Armada finished the month up 109 percent, with 2,289 sales. NISSAN DIVISION FEBRUARY FEBRUARY Monthly CYTD CYTD CYTD   2017 2016 % chg 2017 2016 % chg Nissan Division Total 122,003 120,540 1.2 222,764 217,760 2.3 Versa 9,869 12,249 -19.4 18,739 20,255 -7.5 Sentra 16,010 20,599 -22.3 29,454 36,743 -19.8 Cube 0 7 -100.0 0 10 -100.0 Altima 26,543 28,320 -6.3 45,474 50,476 -9.9 Maxima 4,898 5,222 -6.2 8,636 9,637 -10.4 LEAF 1,037 930 11.5 1,809 1,685 7.4 Juke 1,297 1,863 -30.4 2,601 3,373 -22.9 370Z 424 410 3.4 748 768 -2.6 GT-R 55 30 83.3 120 96 25.0 Total Car 60,133 69,630 -13.6 107,581 123,043 -12.6 Frontier 4,736 6,834 -30.7 8,593 13,197 -34.9 Titan 2,988 1,060 181.9 5,756 1,997 188.2 Xterra 0 10 -100.0 0 28 -100.0 Pathfinder 8,997 7,244 24.2 16,278 13,695 18.9 Armada 2,289 1,093 109.4 4,197 1,867 124.8 Rogue 33,149 21,561 53.7 61,909 41,323 49.8 Murano 5,569 7,445 -25.2 9,932 12,961 -23.4 Quest 1,372 2,566 -46.5 3,250 3,987 -18.5 NV 1,436 1,434 0.1 2,670 2,726 -2.1 NV200 1,334 1,663 -19.8 2,598 2,936 -12 Total Truck 61,870 50,910 21.5 115,183 94,717 21.6   INFINITI FEBRUARY FEBRUARY Monthly CYTD CYTD CYTD   2017 2016 % chg 2017 2016 % chg Infiniti Total 13,737 10,371 32.5 25,295 18,885 33.9 Infiniti Q40 0 16 -100.0 0 26 -100.0 Infiniti Q50 3,444 3,364 2.4 6,650 6,278 5.9 Infiniti Q60 810 172 370.9 1,542 304 407.2 Infiniti Q70 414 494 -16.2 890 986 -9.7 Infiniti QX30 2,414 0 0.0 3,572 0 0.0 Infiniti QX50 1,388 1,396 -0.6 2,594 2,390 8.5 Infiniti QX60 2,658 2,730 -2.6 4,847 5,102 -5.0 Infiniti QX70 986 712 38.5 1,828 1,148 59.2 Infiniti QX80 1,623 1,487 9.1 3,372 2,651 27.2 Total Car 4,668 4,046 15.4 9,082 7,594 19.6 Total Truck 9,069 6,325 43.4 16,213 11,291 43.6   NISSAN GROUP FEBRUARY FEBRUARY Monthly CYTD CYTD CYTD   2017 2016 % chg 2017 2016 % chg TOTAL VEHICLE 135,740 130,911 3.7 248,059 236,645 4.8 Total Car 64,801 73,676 -12.0 116,663 130,637 -10.7 Total Truck 70,939 57,235 23.9 131,396 106,008 23.9 Selling days 24 24   48 48  
    • By William Maley
      Nissan Group reports January 2017 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for January 2017 of 112,319 units, an increase of 6 percent over the prior year and a January record.
      Nissan highlights:
      Nissan Division finished January with 100,761 sales, up 4 percent and also a January record. Overall sales of Nissan crossovers, trucks and SUVs set a January record, up 22 percent. Sales of the Nissan Rogue crossover set a January record at 28,760, an increase of 46 percent. Sales of the Pathfinder SUV set a January record at 7,281, up 13 percent. Other truck models showed strong gains, including TITAN, up 195 percent, and Armada, up 147 percent. NISSAN DIVISION
      JANUARY
       
      JANUARY
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Nissan Division Total
      100,761
       
      97,220
       
      3.6
       
      100,761
       
      97,220
       
      3.6
      Versa
      8,870
       
      8,006
       
      10.8
       
      8,870
       
      8,006
       
      10.8
      Sentra
      13,444
       
      16,144
       
      -16.7
       
      13,444
       
      16,144
       
      -16.7
      Cube
      0
       
      3
       
      -100.0
       
      0
       
      3
       
      -100.0
      Altima
      18,931
       
      22,156
       
      -14.6
       
      18,931
       
      22,156
       
      -14.6
      Maxima
      3,738
       
      4,415
       
      -15.3
       
      3,738
       
      4,415
       
      -15.3
      LEAF
      772
       
      755
       
      2.3
       
      772
       
      755
       
      2.3
      Juke
      1,304
       
      1,510
       
      -13.6
       
      1,304
       
      1,510
       
      -13.6
      370Z
      324
       
      358
       
      -9.5
       
      324
       
      358
       
      -9.5
      GT-R
      65
       
      66
       
      -1.5
       
      65
       
      66
       
      -1.5
      Total Car
      47,448
       
      53,413
       
      -11.2
       
      47,448
       
      53,413
       
      -11.2
      Frontier
      3,857
       
      6,363
       
      -39.4
       
      3,857
       
      6,363
       
      -39.4
      Titan
      2,768
       
      937
       
      195.4
       
      2,768
       
      937
       
      195.4
      Xterra
      0
       
      18
       
      -100.0
       
      0
       
      18
       
      -100.0
      Pathfinder
      7,281
       
      6,451
       
      12.9
       
      7,281
       
      6,451
       
      12.9
      Armada
      1,908
       
      774
       
      146.5
       
      1,908
       
      774
       
      146.5
      Rogue
      28,760
       
      19,762
       
      45.5
       
      28,760
       
      19,762
       
      45.5
      Murano
      4,363
       
      5,516
       
      -20.9
       
      4,363
       
      5,516
       
      -20.9
      Quest
      1,878
       
      1,421
       
      32.2
       
      1,878
       
      1,421
       
      32.2
      NV
      1,234
       
      1,292
       
      -4.5
       
      1,234
       
      1,292
       
      -4.5
      NV200
      1,264
       
      1,273
       
      -0.7
       
      1,264
       
      1,273
       
      -1
      Total Truck
      53,313
       
      43,807
       
      21.7
       
      53,313
       
      43,807
       
      21.7
       
       
       
       
       
       
       
       
       
       
       
       
      INFINITI
      JANUARY
       
      JANUARY
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Infiniti Total
      11,558
       
      8,514
       
      35.8
       
      11,558
       
      8,514
       
      35.8
      Infiniti Q40
      0
       
      10
       
      -100.0
       
      0
       
      10
       
      -100.0
      Infiniti Q50
      3,206
       
      2,914
       
      10.0
       
      3,206
       
      2,914
       
      10.0
      Infiniti Q60
      732
       
      132
       
      454.5
       
      732
       
      132
       
      454.5
      Infiniti Q70
      476
       
      492
       
      -3.3
       
      476
       
      492
       
      -3.3
      Infiniti QX30
      1,158
       
      0
       
      0.0
       
      1,158
       
      0
       
      0.0
      Infiniti QX50
      1,206
       
      994
       
      21.3
       
      1,206
       
      994
       
      21.3
      Infiniti QX60
      2,189
       
      2,372
       
      -7.7
       
      2,189
       
      2,372
       
      -7.7
      Infiniti QX70
      842
       
      436
       
      93.1
       
      842
       
      436
       
      93.1
      Infiniti QX80
      1,749
       
      1,164
       
      50.3
       
      1,749
       
      1,164
       
      50.3
      Total Car
      4,414
       
      3,548
       
      24.4
       
      4,414
       
      3,548
       
      24.4
      Total Truck
      7,144
       
      4,966
       
      43.9
       
      7,144
       
      4,966
       
      43.9
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      JANUARY
       
      JANUARY
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      112,319
       
      105,734
       
      6.2
       
      112,319
       
      105,734
       
      6.2
      Total Car
      51,862
       
      56,961
       
      -9.0
       
      51,862
       
      56,961
       
      -9.0
      Total Truck
      60,457
       
      48,773
       
      24.0
       
      60,457
       
      48,773
       
      24.0
      Selling days
      24
       
      24
       
       
       
      24
       
      24
       
       
       
  • Recent Status Updates

  • Who's Online (See full list)